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Compass adds high-producing agent in Washington state

Housing Wire

real estate brokerage Compass announced Wednesday that it has hired Hal Bennett, a high-producing agent based in the Seattle area. At this stage, joining Compass, a company at the forefront of technology and agent support, makes sense for my business,” Bennett said in a statement. Bennett ranked No. 17 with $47.7 Bennett ranked No.

Agents 447
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Why Homie shows alternative models matter in real estate

Housing Wire

The recent announcement of Homie’s decision to strip its brokerage services and end employment for its real estate agents has once again brought the discussion of alternative models in real estate to the forefront. Many limited service brokerages have faced similar hurdles in their quest to disrupt the status quo.

Brokerage 459
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How to leverage a growth mindset to drive our industry (and your business!) forward

Housing Wire

As someone who has been working in real estate tech for the last 15 years, I can understand why today’s agents—and the team leaders and brokerage owners who manage them—may feel stuck, paralyzed by fear and uncertainty. AI for example, continues to take the main stage and rightfully so.

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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

While you can develop name recognition over time, I believe that naming your team or brokerage something other than the leader’s name allows more opportunity for scale and differentiation. I still own the national trademark for The Address , which was the name of my first independent brokerage.

Branding 459
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What is a real estate broker vs. an agent? We explain the key differences

Housing Wire

That can include being a housing market expert and advising clients on the best times to list or buy a home; having referrals handy for inspections, repairs, staging and photography; understanding the mortgage origination process; and more. Now, it’s time to join a brokerage. But keep in mind that licenses will need to be renewed.

Agents 448
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Mortgage Tech Demo Day: Adwerx

Housing Wire

The Adwerx Enterprise Platform is the only digital advertising solution designed specifically for mortgage brokerages and their loan officers. Increase productivity and brand awareness while boosting recruiting and retention efforts for your brokerage. Brand compliance is built into every stage of the process.

Mortgages 319
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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

We share some open house ideas to help you do just that, taking you through the planning, staging, marketing, hosting and follow-up for your open house events. If you can’t nab listings like this, offer to sit open house events for busy agents at your brokerage who DO have listings in the areas you aspire to work in.

Staging 448