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The Real Brokerage continues its expansion tear in California, Florida

Housing Wire

The Real Brokerage is a already a top 10 company in terms of transaction volume and sides and it continued its growth this week in two of the nation’s most populous states. Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents. billion.

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AI usage is becoming the new standard for most brokerages

Housing Wire

The use of artificial intelligence (AI) is becoming the new norm for many real estate agents and brokerages. Real estate technology provider Delta Media released a new report that highlights a sharp jump in AI usage from last year. Delta Media considered these brokerages to be “medium to large.” versus 70.4%).

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Sharran Srivatsaa will transition to new role at The Real Brokerage

Housing Wire

One of the nation’s fastest-growing real estate brokerages announced a pending leadership change on Wednesday. Sharran Srivatsaa , president of The Real Brokerage , will be transitioning from his current role to the company’s board of directors effective June 1. Its volume soared from $14.4 billion to $21.2

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Rocket Companies announces deal to acquire Redfin for $1.75 billion

Housing Wire

Today, Rocket Companies announced it has entered into an agreement to purchase digital real estate brokerage Redfin in an all-stock transaction valued at $1.75 The deal, which has been approved by the boards of directors of both Rocket Companies and Redfin, is expected to close in the second or third quarter of 2025. billion in equity.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

By focusing on these pillars, brokerages can enhance their overall consumer experience, adapt to industry changes, and drive sustainable growth. Dive in and discover BOLD strategies for building a profitable brokerage at scale.

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

In this article, we’ve gathered 30 real estate text message scripts designed to help you connect with leads, nurture relationships, and get more deals to the closing table this coming year. Use my well-worn, proven scripts below to build connection and close more deals. I’m so excited for you. in case you need them for your new home.

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Trending growth solutions for real estate brokers and team leaders in 2025

Housing Wire

Here’s four strategies for leaders looking to maximize growth and position their brokerages and teams for success. It also provides your agents with consistent closings, creating a more predictable and growth-focused pipeline. First, you free up your agents to focus on what they do best: closing deals.

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