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Special report: Jacksonville’s brokerage competition visualized

Housing Wire

Brokerages took notice, resulting in a surge in companies and office locations competing for their share of listings, according to CoreLogic multiple-listing service data shared exclusively with HousingWire. In this environment of high rates and tight inventory, brokerages have had to become sharp elbowed.

Brokerage 475
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Brokerage leaders adjusting to commission changes: Q2 BrokerPulse

Housing Wire

Things just keep getting better, according to real estate brokers surveyed for the Q2 2024 HousingWire BrokerPulse survey , with 54% who are “optimistic” about the next three months in residential brokerage, compared to some 48% of those surveyed for the Q1 2024 HousingWire BrokerPulse survey who felt the same.

Brokerage 447
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Buyers still expect sellers to cover agent compensation

Housing Wire

The majority of homebuyers are still expecting sellers to cover their agent’s compensation, according to The Real Brokerage ’s August 2024 agent survey. Although this news is positive for agents and brokerages that need the revenue to support their already tight margins, they appear to be anticipating a shift to slightly lower commissions.

Agents 511
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Side’s Hilary Saunders discusses the evolution of brokerage models

Housing Wire

Photo credit: AJ Canaria Hilary Saunders , the co-founder and chief broker officer at Side , sees the current challenges facing the real estate industry as yet another opportunity for brokerage models to further evolve. “I The brokerage models have to adapt,” Saunders said.

Brokerage 448
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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 446
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Leveling up together: Brokerages offer industrywide agent education opportunities

Housing Wire

As it became clear that many real estate professionals are in need of guidance, brokerages and industry leaders have launched a variety of educational resources and training courses for agents and brokers. 17, the firm launched an agent resource webpage known as “Buyer and Seller Agent Tools to Thrive.”

Brokerage 468
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Real estate commissions, brokerage models, and the consumer

Housing Wire

Invariably, these same articles classify all real estate brokerages and models as identical. Perhaps there are internal policies within some of the companies that are standardized, but the categorization of all brokerages as identical showcases the ignorance of the author. That’s a 20% reduction in revenue for the brokerage.

Brokerage 459