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The Real Brokerage continues its expansion tear in California, Florida

Housing Wire

The Real Brokerage is a already a top 10 company in terms of transaction volume and sides and it continued its growth this week in two of the nation’s most populous states. Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents. billion.

Brokerage 397
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Brad Clayton, Steve Murray launch FIJI MarketPlace for brokerage valuations

Housing Wire

The industry veterans describe it as an AI-driven platform for real estate team and brokerage valuations and sales. FIJI is the future of real estate brokerage valuations and M&A. Im also excited about the new FIJI AI tools that will give brokerages ongoing advice and support to reach their goals, Murray said in a statement.

Brokerage 266
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RealScout opens exclusive listings platform to all brokerages

Housing Wire

San Francisco-based real estate technology firm RealScout on Thursday announced that its making its RealScout Exclusives platform available to all brokerages. RealScout said that the nationwide launch of the platform follows years of successfully powering exclusive listing strategies for leading brokerages.

Brokerage 315
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Howard Hanna acquires two independent brokerages

Housing Wire

The family-owned brokerage firm announced the completion of two acquisitions on Wednesday. The merger combines the strengths of both companies, allowing us to better support agents, buyers, and sellers in the Dayton area while enhancing our leadership in the market.” The financial terms of the deals are not being disclosed.

Brokerage 411
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More first-time buyers rely on mortgage rate buydowns to afford homes

Housing Wire

According to HomeLight ‘s Top Agent Insights report released this week, real estate agents are feeling this and are being forced to switch up tactics to attract buyers. Agents reported that 27% of first-timer buyers requested mortgage rate buydowns from sellers. 30 and Nov.

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Dava Davin on growing a brokerage through homebuyer consultations and ancillary services

Housing Wire

In this weeks episode of the RealTrending podcast , host Tracey Velt sits down with Portside Real Estate Group CEO Dava Davin to discuss the importance of buyer consultations, brokerage leadership styles and ancillary solutions for brokerage growth in 2025. Velt: What would be your best practices for the buyer consultation?

Brokerage 331
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How will first-time buyers fare if sellers can’t offer buyer agent compensation?

Housing Wire

The arrangement known as cooperative compensation allows sellers to choose to offset the cost of buyers’ agents. By making an offer of compensation, sellers communicate to buyers, as a marketing tactic, that their transaction costs may be reduced. In a bidding war, cash buyers and investors will win, and first-time buyers will lose.