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Top tips for mortgage professionals using TikTok

Housing Wire

We spoke to UMortgage Branch Manager Arielle Best, known as the VA Loan Lady on TikTok, about the platform and how best to utilize it as a mortgage loan originator. Building a brand. In terms of building a brand, Best says it’s crucial to know your market and to combine your passion with what you’re already doing.

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Guild’s Jim Cory on the company’s ambitious reverse mortgage rebrand

Housing Wire

The brand includes Home Equity Conversion Mortgage ( HECM ) reverse mortgage products alongside refinances, proprietary jumbo options and HECM for Purchase (H4P) loans. With the Flex Payment Mortgage, Guild is looking to give the reverse mortgage product a new, fresh look and branding,” Cory said.

Mortgages 448
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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Evergreen topics might include: how to prepare to list your house, everything your client needs to know about VA loans; or which home improvements yield the best financial return in a home sale. Brand consistency helps build your brand identity. Need some great ideas?

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Here’s how wholesale lenders and brokers are navigating near-8% mortgage rates

Housing Wire

The lender, based in South Dakota, offers conventional, FHA and VA loan products, as well as bridge loans. And we are trying to help them navigate it because the market has overcapacity for both Realtors and loan officers right now,” Boyd said. “It’s hard for brokers to win deals now.

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How Prosperity Home Mortgage plans to make up for lost volume in 2023  

Housing Wire

A subsidiary of HomeServices of America and owner of about 40 real estate brands across the country, the lender’s success is tied to its affiliated real estate brokerages’ business. The lender offers fixed and adjustable rate mortgages (ARMs), as well as government loans, including FHA, USDA and VA loans, according to its website.

Mortgages 418
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VA official talks future of partial claims and revamping its reputation

Housing Wire

The VA also faces challenges unrelated to the pandemic. The perception of VA loans as risky and logistically complicated — even if an outdated view — continues to impact the competitiveness of the borrowers it serves. But the VA is hoping to change that. JB: We just approved a brand new training department for VA.

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Some mortgage companies expanding despite challenges

Housing Wire

Panorama Mortgage Group , a mortgage company headquartered in Nevada, added full-service mortgage lender Rely Home Loans , based in Utah, to the group’s umbrella of brands. Rely Home Loans has plans to expand into Florida and Arizona.

Mortgages 397