Housing Wire

SEPTEMBER 23, 2024

Mortgage technology platform provider Dark Matter Technologies announced on Monday that it has added a second loan origination system (LOS) — NOVA — to its product lineup. The company added that this consolidation is designed to benefit all the brands it oversees.

Branding 447

Branding Technology Design Staging 447

Housing Wire

AUGUST 22, 2023

Ginger Wilcox: We’re in a unique position to really leverage what I would call the cachet and awareness of a 100-year-old brand that really is synonymous with home and has been for over 100 years. Last month, we took advantage of our 15th anniversary to showcase the value of the brand to the industry which was extremely well received.

Staging 369

Staging Branding Industrial Technology 369

Housing Wire

APRIL 22, 2024

Just hours after announcing his firm’s acquisition of 3D scanning firm Matterport , CoStar Group CEO Andy Florance took to the stage in Scottsdale, Arizona, at HousingWire ’s annual conference, The Gathering , to discuss the news. Brands matter.” With the lead diversion model, however, brokerage branding is less prominent.

Branding 445

Branding Brokerage Staging Residential 445

Housing Wire

SEPTEMBER 6, 2024

In an industry where managing a web of technology vendors to support LO’s sales and marketing needs has become overwhelmingly complex, inefficient and creates unnecessary security and compliance risks, CANDID is quickly becoming a leader in transforming how mortgage lenders operate.

Mortgages 459

Mortgages Technology Staging Industrial 459

Housing Wire

MARCH 25, 2021

Nick Bailey, RE/MAX Chief Customer Officer, paced back and forth on a convention hall stage Thursday, warning of a “bogeyman,” be it Zillow or some other existential threat, that always seems to threaten the home broker. Technology has given consumers the power of choice and expedited the entire real estate purchasing process.

Brokerage 435

Brokerage Branding Technology Staging 435

Housing Wire

JANUARY 3, 2025

Cox, a 25-year industry veteran, founded Results Realty in 2013 and runs it as a full-service real estate firm that can represent home buyers and sellers across all price points and stages of homeownership, including first-time buyers. On the 2024 RealTrends Verified rankings, Cox ranked No. 67 in Illinois in sides with 61 and No.

Staging 435

Staging Branding Technology Agents 435

Housing Wire

FEBRUARY 28, 2022

Its sophisticated hierarchy easily accommodates any organization’s expansion plans, including support for multiple lending channels, brokers and brands. The platform’s capabilities include a leading CRM tool, personalized, dynamic videos, co-branded property sites and fliers, a partner portal network, and more.

Marketing 397

Marketing Mortgages Branding Technology 397

Housing Wire

DECEMBER 9, 2020

Together with HW Media brands HousingWire and FinLedger, the company will reach over 11 million real estate, mortgage and fintech professionals each year. Outside of the extensive data, reports and research distributed and shared by REAL Trends, the brand also produces two events, DealMAKERS Conference and Gathering of Eagles.

Branding 539

Branding Residential Brokerage Industrial 539

Housing Wire

DECEMBER 22, 2023

For Gen Z, technology is second nature Gen Z is considered those who were born between 1997 and 2012 — today, members of Gen Z are between 11 and 26 years old. We are the cohort succeeding millennials and have grown up with rapid technology progression, an increase in multi-generational households and the “influencer” era.

Branding 459

Branding Technology Finance Industrial 459

Housing Wire

AUGUST 29, 2023

Understanding and optimizing each stage of this funnel is critical to streamline recruitment and attract top-tier talent. With that in mind, let’s break down a successful real estate recruitment funnel and how to optimize each stage: 1. Awareness At this stage, potential recruits become aware of your brokerage and what it stands for.

Brokerage 370

Brokerage Staging Branding Agents 370

Housing Wire

APRIL 3, 2024

The only entity to be immediately impacted in the initial rebranding stage is Ocwen itself, but a version of the new name is expected to roll out to both Liberty and PHH at some point in 2024. The company has also established capital-partner relationships and has made a series of technological investments into its platforms, he said.

Branding 444

Branding Mortgages Staging Equity 444

Housing Wire

FEBRUARY 8, 2024

The company is aiming to bring more reverse mortgage technology solutions to potential partners already in the industry and those that have yet to enter it. And so for me, I feel like it’s an opportunity to kind of open the door via technology, to how and what is happening in the reverse space. Morales: No. reverse) as well.

Banks 435

Banks Mortgages Technology Branding 435

Housing Wire

JUNE 30, 2023

From Anywhere Brands Chief Marketing Officer Amory Wooden to Newrez President Baron Silverstein, this line-up of speakers — who are collectively moving markets forwards — is one we’re excited to showcase on stage in Austin, Texas from Oct. And, we’ve put a lot of thought into who gets to be a part of this number.

Lending 396

Lending Staging Branding Mortgages 396

Housing Wire

APRIL 22, 2021

Webinars allow you to educate, generate leads and increase brand awareness. A webinar is a good format to not only set the stage for the problem you are collectively solving for, but also to talk about how you solve it in different components. The quality of leads, audience engagement, and increased brand awareness to name a few.

Development 406

Development Branding Technology Staging 406

Housing Wire

AUGUST 18, 2022

As Chief Marketing Officer at OJO Labs , Karen Starns will be taking the stage for the “1+1=3 The Marketing Strategy of M&A” panel. In her role as CMO, Starns oversees a fast-growing, agile team across product marketing, brand, creative and insights. Women of Influence Forum. Register for HW Annual here.

Staging 418

Staging Branding Lending Industrial 418

Inman

JANUARY 13, 2025

As wildfires rage across California, destroying over 9,000 homes and displacing thousands of residents, accessory dwelling units (ADUs) have emerged as a critical housing solution five years after being approved in Los Angeles.ADUs, also known as granny flats, in-law apartments, or casitas, are independent living spaces attached to or located on the (..)

Staging 158

Staging Commercial Branding Technology 158

Housing Wire

AUGUST 21, 2020

Prior to becoming Zumper’s CMO, Goode was president, chief marketing and commercial officer at London-based Elvie , where he built the brand from an early-stage startup into one of the fastest-growing women’s health technology companies in the world.

Branding 394

Branding Commercial Lending Staging 394

Housing Wire

NOVEMBER 16, 2023

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Incorporating branded messaging and images also enhances your online identity, while IDX integration is crucial for real-time property listings.

Marketing 435

Marketing Branding Design Agents 435

Housing Wire

MAY 24, 2024

When Ginger Wilcox stepped into the role of brand president of Better Homes and Gardens Real Estate last June, many in the industry knew that the next 12 months would be challenging for the industry. Can you tell me a bit about your experience leading the BHGRE brand through this past year?

Agents 448

Agents Branding Industrial As-is 448

Housing Wire

NOVEMBER 16, 2023

William Shakespeare said it well: “All the world’s a stage, And all the men and women merely players.” I didn’t realize how much I needed to get out of my comfort zone until I was out on that stage. The dance floor is a universe apart from the boardroom, and I found myself in brand-new territory.

Staging 435

Staging Brokerage Branding Technology 435

Housing Wire

NOVEMBER 26, 2024

The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele. We share some open house ideas to help you do just that, taking you through the planning, staging, marketing, hosting and follow-up for your open house events. Let’s dig in!

Staging 448

Staging MLS Agents Branding 448

Housing Wire

NOVEMBER 3, 2023

Anywhere Real Estate partnered with agent-client collaboration platform RealScout to allow the company’s affiliated real estate agents and franchise owners “to engage, nurture, and convert clients at each stage of the real estate journey,” according to an announcement on Friday.

Staging 448

Staging Branding Residential Agents 448

Housing Wire

DECEMBER 10, 2020

From refis to first-time-homebuyers in the beginning stages of their search, consumer interest has certainly been piqued by low rates and is only growing stronger. Consumers increasingly tuning out messaging and brands that are not relevant to them based upon their needs and interests in the moment.

MLS 377

MLS Branding Technology Mortgages 377

Housing Wire

JULY 19, 2021

” Blend’s white-label technology is what powers mortgage applications on the website of traditional banks such as Wells Fargo and U.S. He also said the money the IPO raised will go toward investing in technology. “So, the roadshow was very, very well received.” Blend also has some big competition to worry about.

Banks 397

Banks Title Technology Investor 397

Housing Wire

JANUARY 25, 2024

To help, Tom Ferry’s brand new Recruiting Roadmap course offers group coaching sessions with talented team leaders like you. So before you decide on a stage in your recruiting plan, write a script or email, or take that top listing agent out to an expensive lunch, ask yourself “How can I reframe this to help this agent succeed”?

Agents 448

Agents Brokerage Branding As-is 448

Housing Wire

OCTOBER 11, 2022

A dependency on purchased leads not only weakens a lender’s brand, but it also indicates that an organization is missing out on opportunities to capture the business of contacts already in its database. A less discussed downside of purchased leads is that they can create an unhealthy reliance on third parties to feed sales funnels.

Staging 397

Staging Loans Mortgages Sales 397

BAM Media

OCTOBER 22, 2024

Four days later, he was on the Real RISE stage in Vegas to launch Real Wallet and to announce enhancements to Leo, Real’s AI-powered 24/7 concierge, and the 2025 launch of Leo for Clients. Last Friday, October 18, Real President Sharran Srivatsaa gave the closing presentation at our own in-person event, BAM Mania. Read on for the highlights.

Brokerage 98

Brokerage Development Branding Technology 98

Housing Wire

SEPTEMBER 30, 2021

Technology is evolving, and borrowers expect more. As a lender’s business expands, SimpleNexus can keep up with their ever-changing needs by bringing together borrowers, partners, and loan originators in a single branded platform,” added Gates. An assigned project manager assists clients through their implementation.

Pre-approval 397

Pre-approval Loans Staging Closing 397

Housing Wire

OCTOBER 7, 2020

“The opportunity for a new player to come in 10 years ago, and be client-oriented and use technology to replace hierarchical management structures, is exactly the kind of firm lenders want to partner with today. In these uncertain times, we see our vision of a fully integrated tech stack as the main force of customers’ stability.”

Title 370

Title Technology Loan Officer Lending 370

Housing Wire

DECEMBER 5, 2024

How do you stand out in a crowded digital space while leveraging technology to attract and serve clients more effectively? If youre just getting started or looking to upgrade your current site, AgentFire can help you create a branded website that works as hard as you do. AgentFire is easy to use, with no technical skills required.

Agents 370

Agents Land Design Technology 370

Housing Wire

MAY 21, 2024

Making use of emerging technologies including generative artificial intelligence (AI), NAF has launched a marketing campaign called “Old Wives” that seeks to show how potential borrowers could be empowered by making use of their own resources — namely their home’s equity — to forge a path in retirement.

Mortgages 448

Mortgages Industrial Lending Staging 448

Housing Wire

JUNE 15, 2024

Customizable website: A website customized for your brand that is IDX-enabled, tailored for lead capture, and search-engine friendly. Can I combine Market Leader technology with traditional marketing approaches? You can choose from numerous layout options and hundreds of licensed photos in the image library or upload your own.

Marketing 459

Marketing MLS Agents Branding 459

Housing Wire

JUNE 7, 2024

Teams that work in multiple farm areas or those who want to expand to new areas will also appreciate having a branded, lead-capturing website for each area they serve. Leads are generated and captured on an IDX home search website First, Zurple creates a custom-branded IDX home search website for you. Zurple’s pricing: Is it worth it?

MLS 458

MLS Branding Land Design 458

Housing Wire

AUGUST 3, 2023

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. However, it was deemed as too challenging technologically so it languished. Both are excellent uses of the technology to save time. So how can real estate agents be so cavalier about their job?

Agents 370

Agents Technology Development Industrial 370

Housing Wire

JULY 10, 2024

Most large real estate brokerages have tools available for agents already branded with logos and colors and ready for you to input your information. A fully charged tablet or computer if you are presenting digitally: Remember that technology doesn’t always work the way you expect it to.

Staging 435

Staging Agents Renovation Marketing 435

Housing Wire

AUGUST 31, 2023

While all data collectors are held to similar minimum requirements, some may be equipped with enhanced technology to capture data. For example, Class Valuation , one of the nation’s largest AMCs, provides its data collectors with imagery technology that creates a digital twin of the property.

Loans 418

Loans Inspection Lending Technology 418

The Close

APRIL 8, 2025

month Visit Lone Wolf IDX integrations and custom market report generation $99/month Visit Agent Image ISA team support for pre-qualification of leads $399/month Visit Offrs AI-powered virtual staging $19.99/month, The seamless virtual staging experience allows you to transform empty spaces effortlessly into beautifully staged homes.

Staging 98

Staging Design MLS Pre-qualification 98