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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 459
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Marketing Leaders take the stage at HW Annual Oct. 10-12

Housing Wire

Attendees can find inspirational speakers on stage during the Marketing Leaders sessions. Here’s a list of some of the Marketing Leaders that you can expect to see on stage at HW Annual. Back up your organization’s most creative department with the numbers they need to be successful.

Staging 434
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Momentum Builder buys Sales Mastery, creating new ‘super brand’

Housing Wire

The merger of two industry leaders in sales training and coaching will result in a “unified super brand” that will be known as Sales Mastery Powered by Momentum Builder, the companies said in a press release. The new brand also released details about its flagship sales summit, Beyond Boundaries , scheduled for Oct. 14-17 in Dallas.

Branding 370
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Fresh coat of paint: Rocket unveils the first stage of its rebrand

Housing Wire

Rocket Companies , the parent of Rocket Mortgage , on Tuesday unveiled a refresh to its brand identity in an effort to unify Rocket’s many companies under a single umbrella. The name changes were not the only brand refreshes announced Tuesday. As part of this effort, Rocket is rebranding some of its businesses.

Staging 370
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Marketing Leaders take the stage at HW Annual Oct. 10-12

Housing Wire

Attendees can find inspirational speakers on stage at the Marketing Leaders section. Here’s a list of some of the Marketing Leaders that you can expect to see on stage at HW Annual. Back up your organization’s most creative department with the numbers they need to be successful.

Staging 369
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BHGRE President Ginger Wilcox to take the stage at HW Annual 2023

Housing Wire

Ginger Wilcox: We’re in a unique position to really leverage what I would call the cachet and awareness of a 100-year-old brand that really is synonymous with home and has been for over 100 years. Last month, we took advantage of our 15th anniversary to showcase the value of the brand to the industry which was extremely well received.

Staging 366
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Andy Florance discusses Matterport acquisition, lead diversion portal models

Housing Wire

Just hours after announcing his firm’s acquisition of 3D scanning firm Matterport , CoStar Group CEO Andy Florance took to the stage in Scottsdale, Arizona, at HousingWire ’s annual conference, The Gathering , to discuss the news. Brands matter.” With the lead diversion model, however, brokerage branding is less prominent.

Branding 437