Housing Wire

JUNE 27, 2023

The CMO Playbook speakers are forces in the industry with interesting backgrounds and paths to their current role,” said Jennifer Laws, senior vice president of sales at HW Media. “We Attendees can find inspirational speakers on stage at the Marketing Leaders section. The CMO Playbook sessions are especially interesting.

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Staging Marketing Mortgages Industrial 370

Housing Wire

AUGUST 22, 2023

Now, she has recently been appointed president of Better Homes and Gardens Real Estate (BHGRE), where she is tasked with leading the company’s global network of more than 12,000 affiliated brokers and independent sales associates. So, people are really excited about the brand and we’re going to continue to leverage that.

Staging 369

Staging Branding Industrial Technology 369

Housing Wire

FEBRUARY 24, 2025

Here are some of the benefits of using LinkedIn for real estate agents: Target specific people that align with your desired real estate audience Build your brand and online presence to showcase your expertise Network with other agents and real estate professionals like lenders, attorneys, property managers, etc. Dont forget to use hashtags.

Agents 312

Agents HR Branding Title 312

Housing Wire

DECEMBER 6, 2024

For example, tips on home staging for a quick sale, how to get top dollar for a property, or advice on how to improve curb appeal are all topics that a seller might be interested in. Brand consistency helps build your brand identity. Your segmented audiences will be most engaged with content tailored to their interests.

Pre-approval 397

Pre-approval Design Industrial Agents 397

Housing Wire

MARCH 24, 2025

The more buyers through the door, the more offers youll receive quickly and the higher the sale price will be. Build your brand. Everything you put out into the world (and the internet) becomes part of your brand, including how you showcase your listings. 3D tours, virtual staging, drone photos or video, etc.

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Purchase and sale agreement Staging Due diligence Branding 221

Housing Wire

APRIL 25, 2024

According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. She will also oversee eXp Realty’s brand management and advertising, as well as the firm’s digital marketing and public relations.

Marketing 443

Marketing Branding Staging Brokerage 443

Housing Wire

DECEMBER 9, 2020

Together with HW Media brands HousingWire and FinLedger, the company will reach over 11 million real estate, mortgage and fintech professionals each year. Outside of the extensive data, reports and research distributed and shared by REAL Trends, the brand also produces two events, DealMAKERS Conference and Gathering of Eagles.

Branding 539

Branding Residential Brokerage Industrial 539

Housing Wire

SEPTEMBER 6, 2024

In an industry where managing a web of technology vendors to support LO’s sales and marketing needs has become overwhelmingly complex, inefficient and creates unnecessary security and compliance risks, CANDID is quickly becoming a leader in transforming how mortgage lenders operate.

Mortgages 459

Mortgages Technology Staging Industrial 459

Housing Wire

AUGUST 29, 2023

Like your customer, the recruitment process can be visualized as a sales funnel, where potential recruits enter at the top, and the best-suited agents emerge at the bottom as ideal members of your team or brokerage. Understanding and optimizing each stage of this funnel is critical to streamline recruitment and attract top-tier talent.

Brokerage 370

Brokerage Staging Branding Agents 370

Housing Wire

JANUARY 19, 2021

And yet, Bob has surrounded himself with a top-notch team of highly-skilled professional photographers, staging experts, graphic designers and other specialists. Bob takes a huge amount of pride in the presentation and marketing of a property, and he works with clients personally from the pre-listing stage all the way through to the closing.

Agents 476

Agents Staging Sales Branding 476

Housing Wire

FEBRUARY 14, 2024

successfully closed on the sale of this luxury, 4,700-square-foot property on Park Avenue on the Upper East SIde of Manhattan for $13 million. Working in real estate sales for a few years, and now you want to challenge yourself and raise the stakes? Invest in a polished personal brand that exudes sophistication and professionalism.

Agents 448

Agents Branding Design Development 448

Housing Wire

NOVEMBER 26, 2024

The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele. We share some open house ideas to help you do just that, taking you through the planning, staging, marketing, hosting and follow-up for your open house events. Let’s dig in!

Staging 448

Staging MLS Agents Branding 448

Housing Wire

FEBRUARY 28, 2022

Its sophisticated hierarchy easily accommodates any organization’s expansion plans, including support for multiple lending channels, brokers and brands. The platform’s capabilities include a leading CRM tool, personalized, dynamic videos, co-branded property sites and fliers, a partner portal network, and more.

Marketing 397

Marketing Mortgages Branding Technology 397

Housing Wire

NOVEMBER 30, 2021

Being a market expert helps your brand? ?. Agents, one of the biggest factors in property sales is pricing. Whether assessing current agents on your team or co-op agents who might be a good fit for your office, these reports hone in on all of the local sales data that can help you recruit or coach?a are recognized brands?that?bring

MLS 468

MLS Branding Agents Staging 468

Housing Wire

AUGUST 7, 2024

Defendants’ motion advances arguments that are either improper to resolve at the motion to dismiss stage, conflict with Batton I, or rely on extreme minority positions that conflict with controlling Seventh Circuit or Supreme Court precedent,” the filing states. According to the plaintiffs’ response, however, this argument is not good enough.

Brokerage 448

Brokerage Staging Branding Agents 448

Housing Wire

NOVEMBER 16, 2023

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Incorporating branded messaging and images also enhances your online identity, while IDX integration is crucial for real-time property listings.

Marketing 435

Marketing Branding Design Agents 435

Housing Wire

AUGUST 16, 2023

Do you want to build a resume of content to book more stage presentations and keynotes? OTA enables one-on-one coaching sales for upselling and database growth along with a backend store for each user for tracking and sales. The site offers all-in-one branding and the chance to remove all Kajabi branding from your site.

Branding 370

Branding Design Staging Land 370

Housing Wire

OCTOBER 11, 2022

A less discussed downside of purchased leads is that they can create an unhealthy reliance on third parties to feed sales funnels. A dependency on purchased leads not only weakens a lender’s brand, but it also indicates that an organization is missing out on opportunities to capture the business of contacts already in its database.

Staging 397

Staging Loans Mortgages Sales 397

Housing Wire

FEBRUARY 14, 2024

As a result, homeowners either must sell their current home and suffer through double moves and short-term rentals to access the equity they’ve accrued, or they have to make contingent offers that require the sale of their current house to close. Consequently, 37% of homeowners say they want to move but are staying in their current home.

Backup offer 448

Backup offer Loan Officer Home sale contingency Branding 448

Housing Wire

JANUARY 25, 2024

Throw in the recent explosion of boutique brokerages, teams, and “teamerages” and a study that showed an astounding 70% of agents reported five or fewer sales, and even the best recruiters probably ended up with agents that brought in little to no GCI last year. Market reputation How is your brand perceived in your local market?

Agents 448

Agents Brokerage Branding MLS 448

Housing Wire

JULY 17, 2023

Virtual home staging According to Realtor.com, staging a 2,000-square-foot home typically costs between $2,000 and $2,400 per month. This significant expense poses a considerable operating cost for real estate agents who adopt traditional staging methods. New agents can also practice their sales and negotiation skills.

Technology 365

Technology Staging Development Agents 365

Housing Wire

FEBRUARY 8, 2024

This week, Mortgage Cadence announced that it had appointed longtime reverse mortgage industry professional George Morales to serve on its sales team. So, the new role is going from the product management side to the sales side of the business. It would be brand-new blood and brand-new investment. Morales: No.

Banks 435

Banks Mortgages Technology Branding 435

Housing Wire

JANUARY 31, 2025

Just a few years later, I was breaking sales records, and at age 27, I was on the cover of Realtor Magazines 30 Under 30. This was a good move since, in the 1990s, most real estate brokerages didnt specialize in training brand new licensees to start a career in real estate. Will I have opportunities to grow my career beyond sales?

Pre-approval 338

Pre-approval Brokerage Due diligence As-is 338

Housing Wire

DECEMBER 10, 2020

From refis to first-time-homebuyers in the beginning stages of their search, consumer interest has certainly been piqued by low rates and is only growing stronger. Consumers increasingly tuning out messaging and brands that are not relevant to them based upon their needs and interests in the moment. We’ve seen 6.5

MLS 378

MLS Branding Technology Mortgages 378

Housing Wire

APRIL 24, 2024

Top Producer also offers mobile-friendly websites that you can create using their intuitive website builder to capture leads, showcase your listings, and build your brand. Top Producer can also help you automate your marketing with branded MLS reports. Today, buyers expect an immediate response to their inquiries.

MLS 459

MLS Branding Land Agents 459

Housing Wire

SEPTEMBER 30, 2021

With its single login simplicity for borrowers, Nexus Origination streamlines the customer journey to homeownership with a modern point-of-sale experience,” said Ben Miller, co-founder of SimpleNexus. The integration enables lenders to preserve their current origination workflows with the added efficiency gains of mobile execution.

Pre-approval 397

Pre-approval Loans Staging Closing 397

Housing Wire

JULY 10, 2024

Most large real estate brokerages have tools available for agents already branded with logos and colors and ready for you to input your information. Step 1: Set the stage for success Real estate agents are famous for selling the importance of location, location, location. Days on Market: How long does it take for properties to sell?

Staging 435

Staging Agents Renovation Marketing 435

Housing Wire

JULY 25, 2023

The Santa Monica, California-based lender is focused on short-term financing – providing fix-and-flip loans as well as bridge loans – in markets that are struggling with the lack of existing homes for sale – including California, Texas and Florida. It’s an opportunistic sort of capital for the borrower,” Faes said.

Finance 370

Finance Marketing Lending Loans 370

Housing Wire

DECEMBER 5, 2024

In just minutes, buyers can access your past sales data, read client reviews, and even get a feel for your personality. If youre just getting started or looking to upgrade your current site, AgentFire can help you create a branded website that works as hard as you do. So, whats driving this shift?

Agents 370

Agents Land Design Technology 370

HomeLight

JANUARY 3, 2025

Staging is an important part in any home selling strategy. Great staging helps to depersonalize your home, helping potential buyers see themselves living there instead of feeling like theyre in someone elses house. While professional staging can start at $1,500 for smaller homes, it can reach $10,000 for larger or luxury homes.

Staging 98

Staging Branding Agents As-is 98

BAM Media

MARCH 4, 2025

What if your next hire wasnt a human at all but an AI-powered agent capable of generating over $100 million in sales? On last weeks Knowledge Brokers Podcast , co-hosts Byron Lazine , Lisa Chinatti , and Tom Toole broke down the impact of AI on real estate sales and why agents who embrace it now are setting themselves up to thrive.

Agents 59

Agents Sales Branding Brokerage 59

Housing Wire

JANUARY 27, 2021

The fusion of technology, quick sales and incredible demand from the public have created a tsunami of discount-based brokerages trying to fill that public demand. Its services include professional photography, no upfront fees, all negotiations, pricing, staging advice, showing monitoring and more for a flat 1% fee. .

Agents 353

Agents Brokerage Technology Branding 353

Housing Wire

JUNE 7, 2024

If your marketing isn’t aligned with your niche, personal brand, and skills, you’ll waste time, money and effort pursuing it. I put together this guide to help you find your niche and create a real estate marketing plan aligned with your brand, personality, and local market. This is where the best results are found!

Marketing 459

Marketing Branding Agents Design 459

Housing Wire

OCTOBER 18, 2023

The suit’s class includes 265,297 home sale transactions that occurred during the relevant time period. I reported the numbers and walked off the stage.” According to Ketchmark, the home sellers paid an average of $6,700 to the buyer’s agent in the transactions, adding up to $1.78 billion in damages.

Brokerage 459

Brokerage Agents MLS Staging 459

RIS Media

JANUARY 10, 2022

And according to the Real Estate Staging Association, staged homes sell 73% faster with an average 297% return on investment. Hart’s staging advice is often featured in the New York Times, The Wall Street Journal, CNBC, as well as a spotlight on HGTV’s “Selling NY.”. Home staging is all about making more money.

Staging 105

Staging Principal Agents Design 105

BAM Media

APRIL 2, 2025

What if I told you a $20-a-month AI tool could do your staging , design, and marketing in seconds? Think virtual staging, interior design renderings, custom graphics, you name it. Virtual Staging Empty listing? Virtual staging with ChatGPT is like hiring a digital stager who works in seconds. No furniture? No problem.

Agents 71

Agents Staging Renovation Design 71

Housing Wire

AUGUST 3, 2023

Job functions most likely to be impacted include sales, marketing and software engineering. Given that sales and marketing are key areas for real estate agents, generative AI will increase the probability of agents winning listings. They concluded that AI has the potential to deliver an economic benefit of $6.1 trillion to $7.9

Agents 370

Agents Technology Development Industrial 370