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New construction vs. resale homes: How agents can guide buyers in today’s market

Housing Wire

With high prices and still stiff competition, those looking to buy a home in today’s real estate market need to consider every opportunity, including the choice between new construction or a resale home. Census Bureau, the median sale price of a new construction home in March 2024 was $430,700.

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Beyond rates: How Flagstar’s expertise and support drive broker success

Housing Wire

. “We have built enduring trust with a network of over 3,5000 established brokers and non – delegated correspondents who have remained partners with Flagstar for over 35 years,” said Rich Hoffmann, Senior Vice President and TPO National Sales Director.”

Lending 463
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The homegenius Platform gives consumers deeper insights in the home buying and selling journey

Housing Wire

The homegenius Platform reimagines the entire real estate experience, giving consumers more access, deeper insights and better service, all available on a co-branded website with their financial institution. With the seamless integration of the homegenius Platform, consumers can: Connect with experienced real estate agents.

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

A national research study conducted by Brand Builders Group found that some 74% of all Americans and 85% of millennials aged 35 to 44 say they are more likely to trust someone who has an established personal brand. Follow these tips to differentiate yourself from the pack and enhance your professional brand.

Agents 435
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Ryan Serhant talks life after Netflix and brokerages in a post-settlement world

Housing Wire

I have never experienced the lead flow, the brand awareness, the fans on the street that I’ve experienced in the last two months. We provide marketing support, brand support, lead support and operational support to all of our markets. I focus on personal brand as a form of lead gen , especially in a post-NAR settlement world.

Brokerage 430
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How to set up your real estate agent Facebook page to get more leads

Housing Wire

Your Facebook page can help you build your personal brand, network with other agents across the country (hello, referral partners!) In this step-by-step guide, I’ll explain exactly how to set up your page to build your personal brand and start generating leads. This is key for building your brand as a real estate agent.

Agents 458
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Some mortgage companies expanding despite challenges

Housing Wire

“Providing affordable housing, especially in large markets like Chicago, is vital,” said Kurt Carlton, co-founder and president of New Western. When we help bring distressed properties back to the market, it’s up to 31% less expensive than a new construction home.”. Rely Home Loans has plans to expand into Florida and Arizona.

Mortgages 397