Housing Wire

NOVEMBER 7, 2024

Guild Mortgage CEO Terry Schmidt said during a third-quarter earnings call on Wednesday that Guild’s reverse mortgage division continues to contribute to companywide strategies, and that additional interest in reverse has been observed. The aging and demographics [provide] great opportunity.

Mortgages 370

Mortgages Equity Lending Branding 370

Housing Wire

APRIL 8, 2025

Empower Mortgage , part of the Equity Prime Mortgage family of brands, has appointed Rogelio Goertzen as its chief growth officer. Goertzen, the founder of Hispanic Organization of Mortgage Experts (HOME), said in a statement that for many first-generation Americans, homeownership represents more than just buying a house.

Mortgages 300

Mortgages Equity Branding Loans 300

Housing Wire

FEBRUARY 21, 2025

In 2024, a key element for the reverse mortgage industry was a sense of newfound collaboration that many industry participants felt with forward mortgage players. He also said he is encouraged by a greater role being played by other forward mortgage organizations in seeking out such partnerships. Mayer said.

Mortgages 327

Mortgages Branding Industrial Lending 327

Housing Wire

NOVEMBER 14, 2024

With several top 10 reverse mortgage lenders now active in some form within the U.S. Executive leaders there pointed to the performance of the company’s proprietary loan products and trends in the Home Equity Conversion Mortgage ( HECM ) space as favorable.

Investor 370

Investor Mortgages Bankruptcy Equity 370

Housing Wire

APRIL 7, 2025

The National Association of Mortgage Brokers (NAMB) today announced the official launch of Hive, an online community platform designed to foster nationwide collaboration, knowledge sharing and professional development for mortgage professionals. “I’m thrilled to lead the Hive initiative at NAMB,” said Frazier.

Mortgages 269

Mortgages Development Branding Industrial 269

Housing Wire

MAY 6, 2024

Finance of America Companies (FOA) announced on Monday that its reverse mortgage brands — Finance of America Reverse (FAR) and American Advisors Group (AAG) — will be consolidated under the singular Finance of America brand going forward. A single brand will help with our customer experience.

Branding 468

Branding Finance Equity Mortgages 468

Housing Wire

OCTOBER 21, 2024

Another regulator has sued Rocket Mortgage for allegedly discriminating against a Black homeowner by undervaluing her home during an appraisal in Colorado three years ago. The homeowner applied for a mortgage refinance at Rocket in January 2021. After she complained to Rocket Mortgage, the company canceled her refinance application.

Mortgages 511

Mortgages Branding Development Sales 511

Housing Wire

DECEMBER 19, 2024

RE/MAX Holdings , the parent company of real estate franchisor RE/MAX and mortgage franchisor Motto Mortgage , is getting into the advertising game. On Thursday, the company announced the launch of the RE/MAX commerce media network. The initiative is supported by Kontrol Media.

Branding 397

Branding Commercial Mortgages Industrial 397

Housing Wire

MARCH 10, 2025

… So when you look at Rocket’s strength in mortgage with Redfin’s leadership and home search and brokerage, what we’re doing is simply allowing our broker network to get access to a bigger ecosystem,” Krishna elaborated. ” “We think about it more like opportunity.

Branding 418

Branding Brokerage Commercial Title 418

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Enter mortgage.com, which Burgard says is a learning platform to grow the banks presence in the mortgage space.

Marketing 418

Marketing Lending Branding Banks 418

Housing Wire

OCTOBER 18, 2024

In this week’s episode of the Power House podcast , HousingWire President Diego Sanchez speaks with Steve Jacobson, CEO of Fairway Independent Mortgage Corp. The duo also discusses Fairway’s status as a top 15 mortgage lender even after its decision to leave the wholesale channel. As consumers, we expect instant everything.

As-is 448

As-is Loan Officer Loans Mortgages 448

Housing Wire

FEBRUARY 14, 2024

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 459

Branding Agents Brokerage Development 459

Housing Wire

APRIL 2, 2025

The company announced Wednesday that Sarah Middleton has been hired as its Chief Growth Officer and Chief Marketing Officer, roles in which she will lead growth strategy, recruiting, marketing and brand. Supreme Lending was drawn to Middletons experience in mortgage with building teams and driving visibility.

Lending 364

Lending Mortgages Branding As-is 364

Housing Wire

FEBRUARY 24, 2025

This success pushed one of the countrys top luxury real estate brands to a strong year for sales volume. Philip White , president and CEO of Sothebys International Realty, attributed the brands success to a simple truth. The luxury real estate market is on a growth trend early in 2025. sales volume increased 9.4% year over year.

Marketing 351

Marketing Branding Sales Agents 351

Housing Wire

JANUARY 15, 2025

For real estate professionals and mortgage lenders, these shifts present both challenges and opportunities. For real estate professionals and mortgage lenders , these challenges heighten the risk of deal cancellations and complicate the closing process.

Marketing 369

Marketing Commercial Mortgages Branding 369

Housing Wire

MARCH 14, 2025

Despite a drop in overall profitability in the fourth quarter of 2024, FOA, one of the nations leading reverse mortgage lenders, remains optimistic about the total addressable market for home equity-based retirement products and will continue to develop its offerings in 2025.

Branding 353

Branding Equity Lending Finance 353

Housing Wire

APRIL 3, 2025

Top-five reverse mortgage lender Finance of America (FOA) has enlisted creative advertising agency David&Goliath (D&G) to serve as its new creative agency of record (AOR), following a competitive process including several other candidate agencies.

Marketing 270

Marketing Branding Equity Finance 270

Housing Wire

SEPTEMBER 9, 2024

Last week, Guild Mortgage announced a suite of products under the name “ Flex Payment Mortgage.” The brand includes Home Equity Conversion Mortgage ( HECM ) reverse mortgage products alongside refinances, proprietary jumbo options and HECM for Purchase (H4P) loans. It was recently listed as the No.

Mortgages 448

Mortgages VA loan Branding Loans 448

Housing Wire

OCTOBER 22, 2024

The third-quarter financials for Pennymac Financial Services illustrate the double-edged sword of declining interest rates for mortgage companies. With lower rates and more opportunities to refinance mortgages, Pennymac generated a pretax income of $108 million in Q3 2024 in its production segment, up from $41.3 million in Q3 2023.

Principal 435

Principal Loans Mortgages Lending 435

Housing Wire

FEBRUARY 6, 2025

Rithm Capital , which owns multichannel mortgage lender Newrez , built upon its success in 2023 with net income of $835 million in 2024. according to Inside Mortgage Finance (IMF). 3 among the nations largest primary mortgage servicers, according to IMF, and its UPB jumped 32% year over year in the fourth quarter to reach $844 billion.

Loans 410

Loans Equity Principal Mortgages 410

Housing Wire

SEPTEMBER 19, 2024

Heartland Bank , the leading reverse mortgage lender in Australia and New Zealand , will rebrand its dedicated reverse mortgage division from “Heartland Finance” to “Heartland Bank” following a recent acquisition and a repositioning of its offerings. “We experienced an inflation rate of 3.1% billion AUD, or roughly $1.2 billion USD.

Mortgages 448

Mortgages Banks Finance Branding 448

Housing Wire

MARCH 21, 2025

Rocket obviously has the moat in mortgage and Zillow has the moat in search and agent referrals, so it is not surprising to see Rocket make a move to expand its presence on the other end of the spectrum in home search and with that agent network. But Zillow has that recognizable consumer brand.

Loan Officer 288

Loan Officer Loans Mortgages Title 288

Housing Wire

SEPTEMBER 9, 2024

added mortgage lending under its umbrella by acquiring mortgage brokerage company Be My Neighbor on Monday. Be My Neighbor will enable reAlpha to provide integrated mortgage services to consumers who utilize the reAlpha platform to purchase homes, reAlpha said. Publicly traded real estate software firm reAlpha Tech Corp.

Brokerage 458

Brokerage Mortgages Technology Branding 458

Housing Wire

SEPTEMBER 26, 2024

New York-based Simplist Technologies , which has developed a consumer-facing mortgage platform, introduced a new software solution on Thursday for mortgage professionals that combines a loan origination system (LOS) with a point-of-sale system (POS).

Mortgages 448

Mortgages Loans Technology Branding 448

Housing Wire

MAY 24, 2024

Movement Mortgage , a multichannel mortgage lender, has appointed Joe Thompson as its new regional director. Founded in 2008 and based in Fort Mill, South Carolina , Movement Mortgage offers a range of products including conventional, jumbo and government-insured loans, as well as a dedicated reverse mortgage division.

Mortgages 448

Mortgages Loan Officer Renovation Loans 448

Housing Wire

MAY 17, 2024

Mortgage advisory firm Stratmor Group has merged with Teraverde , a mortgage advisory firm and technology solutions provider, in a deal that the companies say will allow them to expand the markets they serve and the depth of services provided. The mortgage industry is experiencing one of the toughest markets in its history.

Mortgages 448

Mortgages Technology Branding Industrial 448

Housing Wire

MAY 2, 2024

parent company of PHH Mortgage Corp. and Liberty Reverse Mortgage , reported an overall improvement in its business performance for the first quarter of 2024 — including better reverse mortgage performance attributed to servicing and higher gains on loans held for sale. Ocwen Financial Corp.,

Mortgages 436

Mortgages Branding Loans Equity 436

Housing Wire

MARCH 5, 2025

The Detroit-based parent company of Rocket Mortgage previously announced a refresh to its brand identity at the start of 2025 in an effort to unify Rockets many companies under a single umbrella. Rocket officials said the next phase of the campaign, dubbed the “Own the Dream” manifesto, will premiere Wednesday at 7 p.m.

Commercial 401

Commercial Branding Investor Mortgages 401

Housing Wire

APRIL 18, 2024

Florida-based First Federal Bank announced on Thursday that it struck a deal to acquire Watson Mortgage Corp., expanding its mortgage retail lending footprint in the communities in which it operates. Last year, the community bank originated about $435 million in mortgage volume, per mortgage data platform Modex.

Banks 448

Banks Mortgages Loan Officer Loans 448

Housing Wire

APRIL 16, 2025

Rocket Companies made a major move this week by integrating Rocket Pro TPO with ARIVE , a leading software platform used by mortgage brokers. Rocket is the second-largest wholesale lender in the country, with a huge brand reputation and big operational scale. Our broker partners work with us in a variety of fashions.

Loan Officer 321

Loan Officer Loans Mortgages Branding 321

Housing Wire

JUNE 10, 2024

Mortgage veteran Joe Tyrrell will succeed Scott Smith as CEO of Optimal Blue , the company announced Monday. Tyrrell has more than 25 years of experience in mortgage, finance and technology, serving as president of ICE Mortgage Technology for three years after ICE bought Ellie Mae in 2020.

Mortgages 458

Mortgages Technology Branding Industrial 458

Housing Wire

MAY 8, 2024

Nonbank lender Panorama Mortgage Group (PMG) launched a new program that allows first-time homebuyers to take out a loan with a 1% down payment , the company announced on Wednesday. In 2019, PMG added two brands, one of which was Legacy Home Loans , which focuses on increasing the Black homeownership rate in America.

Loans 439

Loans Mortgages Lending Branding 439

Housing Wire

SEPTEMBER 23, 2024

Los Angeles area-based mortgage lender Premier Plus Lending announced last week that it is expanding into the senior-focused home equity market with a new division, Retirement Mortgage Solutions , which will include reverse mortgages and other home equity-based lending instruments.

Lending 448

Lending Mortgages Equity Loan Officer 448

Housing Wire

FEBRUARY 9, 2025

But its worth it when youre cementing Rockets place as the ultimate homeownership brand, Jonathan Mildenhall , the CMO of Rocket, said in an interview with HousingWire. The vision for Rocket was already shiftingwere not just about mortgages, were about homeownership. People remember the star but forget the brand, he explained.

Commercial 369

Commercial Branding Staging Land 369

Housing Wire

JULY 17, 2024

Reverse mortgage marketing can be an exacting process. While the performance metrics for the reverse mortgage industry so far this year have not been anywhere near record-breaking, this also breeds ambition for participants to focus on ways they can renew their messaging about the product.

Mortgages 448

Mortgages Marketing Finance Equity 448

Housing Wire

OCTOBER 22, 2024

based agents can sign up for a business checking account with Thread Bank , which includes a Real-branded debit card. The product is currently available to select agents in the U.S. and Canada. Canadian agents will have access to a credit line based on their earnings history with Real, according to the company announcement.

Agents 435

Agents Brokerage Technology Staging 435

Housing Wire

NOVEMBER 15, 2024

One of the ways the reverse mortgage industry has aimed to position the potential value proposition for prospective borrowers is by the ability to use the loan proceeds to fund home modifications. Department of Housing and Urban Development (HUD) has also given attention to home modifications specifically for aging in place.

Design 435

Design Renovation Branding Development 435