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The debate around Clear Cooperation ignores real solutions

Housing Wire

When I attended a national real estate conference last month, the Clear Cooperation Policy the provision requiring listings to be published on the MLS within 24 hours of marketing a property predictably surfaced as a hot-button issue. Sue Yannaccone is President and CEO of Anywhere Brands and Anywhere Advisors.

MLS 349
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How online auctions deliver on the promise of pre-foreclosure sales

Housing Wire

The great promise of short sales and other distressed pre-foreclosure sales as a foreclosure alternative is most fully realized in a competitive and transparent online auction marketplace, according to recent data from the Auction.com Market Validation Program (MVP) for pre-foreclosure sales. Falling Short. More than 1.7

Sales 435
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15 Facebook groups every real estate agent & broker should join today

Housing Wire

Emily Peckham’s FSBO Mastermind Group A specific group for agents who work with For Sale By Owner sellers, full of tips and strategies for more effectively finding and converting FSBO leads. Brokerage-specific FB groups If you’re with a large, national brand, seek out Facebook groups within your company. Join BiggerPockets 15.

Agents 418
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Sell more homes: 17 home staging tips for real estate agents

Housing Wire

These facts clearly show the powerful impact home staging can have on real estate sales. When you upload the photos into MLS or on your listing website, be sure the pictures tell a story. Are you looking to create a branded website to showcase your listing photos? Make a strong first impression 1.

Staging 428
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Congratulations to the 2024 Marketing Leaders

Housing Wire

Their innovative campaigns have captivated audiences, elevated brand visibility, and ultimately driven measurable results. This year, 50 winners were selected. Take a look at the full list of winners below. Congratulations to this year’s honorees!

Marketing 482
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How to write creative real estate listing descriptions + examples

Housing Wire

A well-written property description also allows you to highlight aspects of the home that would not otherwise be readily available via MLS, such as a newly renovated kitchen or a brand-new septic system. Its your chance to emotionally connect with the buyers and create the desire for them to come see the home in person.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

For example, tips on home staging for a quick sale, how to get top dollar for a property, or advice on how to improve curb appeal are all topics that a seller might be interested in. Brand consistency helps build your brand identity. Your segmented audiences will be most engaged with content tailored to their interests.