Housing Wire

JANUARY 22, 2025

Real estate technology provider Constellation Real Estate Group announced on Wednesday that it is adding four new executives to its senior leadership team. These hires come after Constellation Real Estate Group unified all of its businesses under one brand Constellation1.

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Technology Branding Development Brokerage 358

Housing Wire

MARCH 10, 2025

” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. “We think we can create a stronger overall brand by really optimizing the interaction between these brands.” You know, today, the market is fragmented enough as it is.

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Branding Brokerage Commercial Title 413

Housing Wire

DECEMBER 27, 2024

It can vary widely depending on the size of the team, its overall goals and the type of market it serves. The Multi-Level Marketing (MLM) Team Team members focus on recruiting agents to build the team while receiving residual income for agents in their downline.

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Purchase and sale agreement Branding Agents Closing 414

Housing Wire

JANUARY 27, 2025

Beyond that, technology continues to evolve, yet those solutions do little to streamline processes and deliver actual returns. Professionals should also leverage technology to give clients the best experience for the biggest decision of their lives. But to execute at scale will require support from cutting-edge technology applications.

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Technology Renovation Agents Industrial 397

Housing Wire

MARCH 16, 2025

The duo explore Anywhere’s resurgent focus on the luxury market, increasing M&A opportunities, and the value of embracing change. We invest disproportionately in luxury markets. We love our businesses that cut across brands like Sotheby’s International Realty.

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Marketing Industrial Branding Technology 307

Housing Wire

MARCH 27, 2025

Self-branded “financial fitness” platform FinLocker announced Wednesday that it will cover 100% of the verification costs for mortgage borrowers who use lenders’ FinLocker-powered apps. The company calls the move an “industry-first initiative.” This direct-source verification covers 85% of the U.S. ”

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Mortgages Loan Officer Technology Loans 318

Housing Wire

JUNE 3, 2024

HousingWire’s 2024 Marketing Leaders award recognizes the most creative and influential marketing minds in the housing economy. Their innovative campaigns have captivated audiences, elevated brand visibility, and ultimately driven measurable results. Congratulations to this year’s honorees!

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Marketing Branding Technology Mortgages 482

Housing Wire

DECEMBER 18, 2024

Platinum brings a 2,500-agent team with a presence in markets across Kansas, Oklahoma, Iowa and Missouri. Meanwhile, Braklow highlighted an agent-centered approach to marketing and education at United as major factors behind partnering with the real estate giant. The financial terms of the merger were not disclosed.

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Brokerage Principal Branding Agents 384

Housing Wire

JANUARY 8, 2025

After rock-solid careers of their own, they decided to combine their skills and their shared passion to help Chinese home buyers, sellers and investors navigate Southern Californias competitive real estate market, Real President Sharran Srivatsaa said in a statement. Theyve set the gold standard for service to the Chinese community.

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Brokerage Technology Agents Branding 397

Housing Wire

JANUARY 21, 2025

According to the release, Saxton will be tasked with guiding real estate strategy and technology innovation with a focus on integrating solutions to optimize operations and support affiliate growth. Saxton has over two decades of experience working in residential real estate technology, digital marketing and management consulting.

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Technology Brokerage Branding Residential 357

Housing Wire

NOVEMBER 16, 2023

CUSO Home Lending rolled out Dark Matter Technologies ’ Empower loan origination system (LOS) for its credit union owners. Dark Matter Technologies, which completed the acquisition of Black Knight ’s Empower and Optimal Blue in September, is prioritizing bringing down origination costs for lenders.

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Lending Technology Loans Branding 434

Housing Wire

JULY 2, 2024

The Arizona Regional Multiple Listing Service (ARMLS) announced a partnership with Lone Wolf Technologies that will give ARMLS subscribers access to a tool designed to give agents information to guide their clients through an uncertain market. ” This isn’t Lone Wolf’s first partnership with an MLS this year.

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MLS Technology Branding Brokerage 400

Housing Wire

JANUARY 30, 2025

To celebrate this prestigious recognition, HousingWire reached out to 2023 Finance Leader Kevin Thompson , Head of Finance at PURE Property Management to discuss his approach to navigating challenges in today’s real estate market. Nothing is ever done by feeling or opinion.

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Finance Technology Property Management Branding 329

Housing Wire

APRIL 17, 2025

Nominations for HousingWires 2025 Marketing Leaders award are open now through April 30, 2025. Click here to nominate a Marketing Leader. HousingWires Marketing Leaders award honors standout marketing executives driving innovation, strategy, and brand growth across the housing industry.

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Housing Wire

JANUARY 9, 2025

In this weeks episode of the Power House podcast, HousingWire President Diego Sanchez is joined by Varun Krishna , CEO of Rocket Companies and Rocket Mortgage , to explore his background, Rockets tech-focused approach to servicing and retention, and its upcoming brand transformation in 2025. We’re serious about transformation.

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Branding Technology Finance Mortgages 266

Housing Wire

MARCH 5, 2025

In his new role, Banosian said he will be leveraging his success as a top producing loan originator to help other Rate LOs grow their business and take market share. It’s also really hard to get an offer accepted in most markets. SW: You’ve talked here and in earlier interviews about the role of technology in your success.

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Loan Officer Loans Technology Mortgages 435

Housing Wire

OCTOBER 5, 2023

HousingWire Editor in Chief Sarah Wheeler sat down with Adam Carmel , founder and CEO at Polly , to talk about the ways technology should be delivering ROI for lenders. Sarah Wheeler: The cost to originate a mortgage is higher than ever, while companies have invested more in technology than ever before. What is the disconnect there?

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Technology Lending Mortgages Industrial 439

Housing Wire

JANUARY 20, 2025

In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent. Nate Smoyer “This is going to be the brand’s biggest year ever. Ranked agents can now purchase promotional packages that include several co-branded assets.

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Brokerage Branding Agents Industrial 351

Housing Wire

MARCH 6, 2025

The stagnant housing market has brokerages across the country on their knees, but The Real Brokerage isnt waiting for market conditions to improve to grow its business. Real credited its technology offerings and business model for the explosive growth in agents. Instead, its continuing to add agents at an explosive rate.

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Brokerage Agents Loan Officer Technology 366

Housing Wire

APRIL 23, 2024

Nominations for HousingWire’s 2024 Marketing Leaders award are open now through April 30th, 2024. The HousingWire Marketing Leaders award recognizes outstanding professionals who have demonstrated excellence in marketing within mortgage and real estate. brands, including brokerage, mortgage, title, insurance and technology.

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Marketing Branding Title Development 420

Housing Wire

DECEMBER 5, 2023

Industry veteran Adam O’Daniel is transitioning to Guild Mortgage as senior vice president and chief marketing officer, a newly created role, after about two years at Open Mortgage , the company announced on Tuesday. Before joining Guild, he was Open Mortgage’s senior vice president of marketing, responsible for branding and communications.

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Marketing Branding Mortgages Technology 430

Housing Wire

FEBRUARY 19, 2025

These partnerships can take various forms including partnerships with mortgage brokers , title companies , property management firms, insurance providers, contractors, lenders , or technology vendors. These relationships open doors to potential clients that traditional marketing methods wouldn’t have reached.

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Branding Technology Brokerage Title 274

Housing Wire

APRIL 16, 2025

Expenses such as office space, marketing, technology, insurance , legal fees, and staff salaries quickly add up. Many brokers invest heavily in large office spaces and expensive branding efforts to attract agents and clients, but these expenses often outweigh revenue, especially in the early years of the business.

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Brokerage Branding Technology Agents 249

Housing Wire

APRIL 10, 2024

Nominations for the 2024 Marketing Leaders award are open now through April 30. This prestigious accolade recognizes the visionaries, innovators and strategists who have set new standards of marketing excellence in mortgage and real estate. She is always strategizing for the future to stay one step ahead of current market trends.

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Marketing Loan Officer Branding Loans 425

Housing Wire

MARCH 31, 2025

They’ve built great technology on a massive scale. If you think about what Rockets created as the most iconic brand in the industry and the greatest recapture capability in the market, and then you marry that with our 7 million customers, it’s pretty magical, Bray said. That’s going to require technology.

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Technology Mortgages Industrial Title 258

Housing Wire

NOVEMBER 14, 2024

LCA’s tagline is “exploring the science of real estate,” and you’ll find plenty of advice about technology here. is probably the most cliche real estate marketing advice of the decade. Many Realtors are using Canva to cut their marketing budgets in half. It’s one of the more entertaining groups, as well. Join Lab Coat Agents 2.

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Agents Brokerage Industrial Branding 418

Housing Wire

NOVEMBER 14, 2024

Anton: Initially, our goal was to target the high-end urban markets around the U.S. and internationally, and also their feeder and second-home markets. So, we’ve seen that the brand really resonates in exactly what you would think — it’s high-end urban and suburban resort and second-home markets.

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Branding Brokerage Technology Agents 350

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. We’re in a situation where it is important to be a part of a big brand, and to be some part of a brand that has global reach or national reach or amazing technology or the best marketing or network — that’s incredible.

Industrial 458

Industrial Brokerage Branding Agents 458

Housing Wire

DECEMBER 14, 2023

Support them: Highlight the resources available to ease agents’ transition to new technologies and practices. Advise on navigating market volatility: Share insights and personal anecdotes to help agents not just survive but thrive amidst unpredictable market shifts.

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Branding Agents Brokerage Technology 433

Housing Wire

MARCH 18, 2024

Roomvu , a Canadian-based video marketing platform for residential real estate agents, is partnering with Leading Real Estate Companies of the World (LeadingRE) and Realty One to mark Roomvu’s expansion into the U.S. Our partnerships with LeadingRE and RealtyOne are just the beginning.

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Marketing Residential Technology Branding 451

Housing Wire

APRIL 17, 2024

Boost Boost by Lone Wolf is the simple way to market your real estate business online. Whether you’re looking to build brand awareness, draw in more engagement for listings, or take your client experience to the next level through digital advertising, Boost is here to help agents and brokers alike.

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Technology MLS Branding Agents 426

Housing Wire

MAY 7, 2024

Carrington Mortgage Services (CMS) hired Steven Winokur to serve as vice president of marketing for third-party originations (TPO), the company announced Tuesday.

Marketing 418

Marketing Lending Loans Branding 418

Housing Wire

DECEMBER 27, 2024

Some integrations and custom branding may require upgrading to the Enterprise plan. While Skyslope isnt the cheapest real estate transaction software option on the market, its extensive features and focus on audit and compliance make it worth the investment for brokerages that need a reliable system.

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MLS Brokerage Agents Technology 393

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. Join their waiting list for access to a treasure trove of digital marketing tools and some sweet discounts.

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Marketing Branding Design Agents 434

Housing Wire

JULY 5, 2023

In its third year, HousingWire’s Marketing Leaders award is recognizing the marketers in housing who represent the brains and creativity behind the growth and success of their organizations. This year’s list includes a diverse group of marketing minds who come from many different aspects of housing.

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Marketing Branding Technology Development 370

Housing Wire

MARCH 24, 2025

This tagline is “an embodiment of the seamless integration of data, technology, artificial intelligence, insights, and people that inspire Cotality to collaborate across the entire lifecycle of properties and homeowners,” the company said in the release. Covering 99.9% of properties in the U.S.

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Technology Lending Branding Industrial 266

Housing Wire

AUGUST 21, 2023

You mindset impacts your real estate success and successful agents are looking toward the future, no wallowing in the uncertain market. The time is now to understand the market and some of the trends. Market perception: “Smart agents have stopped complaining about the market ,” Tom notes. and Canada market.”

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Agents Marketing Branding Technology 370