Housing Wire

DECEMBER 27, 2024

It can vary widely depending on the size of the team, its overall goals and the type of market it serves. The Multi-Level Marketing (MLM) Team Team members focus on recruiting agents to build the team while receiving residual income for agents in their downline.

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Purchase and sale agreement Branding Agents Closing 414

Housing Wire

MARCH 27, 2025

The campaign aims to boost brand visibility during peak real estate sales seasons. “ERA Real Estate has always been a powerhouse, steadily increasing its market share through community-focused initiatives,” said Alex Vidal , president of ERA Real Estate. “We are proud to be part of that classic piece of Americana.”

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Housing Wire

MARCH 27, 2025

Self-branded “financial fitness” platform FinLocker announced Wednesday that it will cover 100% of the verification costs for mortgage borrowers who use lenders’ FinLocker-powered apps. The company calls the move an “industry-first initiative.”

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Mortgages Loan Officer Technology Loans 318

Housing Wire

FEBRUARY 9, 2025

But its worth it when youre cementing Rockets place as the ultimate homeownership brand, Jonathan Mildenhall , the CMO of Rocket, said in an interview with HousingWire. He continued, The Super Bowl is the ultimate marketing stage. People remember the star but forget the brand, he explained.

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Commercial Branding Staging Land 348

Housing Wire

APRIL 25, 2024

On Thursday, the firm announced that Forsythe was joining eXp as its new chief marketing officer. According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. 3 spot in the rankings.

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Marketing Branding Staging Brokerage 404

Housing Wire

DECEMBER 6, 2024

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Lets dive in!

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Pre-approval Design Industrial Agents 390

Housing Wire

JANUARY 27, 2025

If so, here’s how to return back to our roots and navigate an ever changing market. The key is to offer valuewhether through listing alerts, personalized market reports, or consistent follow-ups. To do so, develop strategies and programs that cater to buyers and sellers at every stage. Isn’t that promising?

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Technology Renovation Agents Industrial 397

Housing Wire

JANUARY 14, 2025

Rocket Companies , the parent of Rocket Mortgage , on Tuesday unveiled a refresh to its brand identity in an effort to unify Rocket’s many companies under a single umbrella. The name changes were not the only brand refreshes announced Tuesday. As part of this effort, Rocket is rebranding some of its businesses.

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Staging Title Branding Design 369

Housing Wire

AUGUST 22, 2023

Ginger Wilcox’s intricate knowledge of the housing market is almost unparalleled. A look at her list of accomplishments includes serving as the head of industry marketing and relations for Trulia , co-CEO and chief revenue officer at RealSure and chief experience officer at Homepoint. How are you bringing new life to the brand?

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Staging Branding Industrial Technology 352

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. Join their waiting list for access to a treasure trove of digital marketing tools and some sweet discounts.

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Marketing Branding Design Agents 434

Housing Wire

DECEMBER 28, 2022

Amid a declining housing market and volatile economy, mortgage and banking marketers may find themselves in a difficult position. . A housing market crash, as well as economic depression, remain real possibilities for 2023. Declining market conditions in the mortgage and banking verticals may leave marketers feeling stumped.

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Marketing Banks Mortgages As-is 496

Housing Wire

FEBRUARY 20, 2025

The acquisition gives Compass a firm footprint of high-end homes in an area with an expensive housing market. It will continue to operate under its own brand and its leadership will be retained. WFP has 150 agents and has executed $43 billion in sales volume over the past 25 years.

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Brokerage Principal Staging Branding 285

Housing Wire

FEBRUARY 28, 2022

Black Knight’s Surefire CRM and Mortgage Marketing Engine helps mortgage professionals win new business, drive repeat business and gain referral business. Surefire’s comprehensive marketing automation and content means organizations no longer need to patch multiple, disparate systems together to manage emails, texts and forms.

Marketing 386

Marketing Mortgages Branding Technology 386

Housing Wire

FEBRUARY 9, 2024

So, it is the best place to get attention on a brand.” In a video discussing its marketing strategy, also released this week, CoStar tells real estate agents that it plans to run the Homes.com ads on streaming platforms, broadcast TV and digital radio, as well as during major events. The firm is no stranger to large marketing spends.

Commercial 474

Commercial Marketing Residential Branding 474

Housing Wire

MARCH 24, 2025

Build your brand. Everything you put out into the world (and the internet) becomes part of your brand, including how you showcase your listings. Yet I still hired a professional real estate photographer, and we had an accepted offer after just four days on the market. 3D tours, virtual staging, drone photos or video, etc.

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Purchase and sale agreement Staging Due diligence Branding 198

Housing Wire

JUNE 15, 2024

Market Leader is an all-in-one solution for generating real estate leads, nurturing them with automated tools, and converting them into long-term clients. Its suite of tools includes a robust CRM, a real estate website, predictive analytics, marketing automation, and much more. Summary Key specs How does Market Leader work?

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Marketing MLS Agents Branding 447

Housing Wire

FEBRUARY 19, 2025

Tje rapidly rising site traffic at Homes.com took center stage at CoStar Groups Q4 and full year 2024 earnings call with investors Tuesday evening. Florance said CoStar Group is hoping to grow the Homes.com brand awareness even further this year, in part aided by the companys second Super Bowl advertisement campaign. behind Zillow.

Branding 258

Branding Residential Investor Agents 258

Housing Wire

JUNE 15, 2022

Real estate investment firm New Western has named Kuba Poraj-Kuczewski as its chief marketing officer. Poraj-Kuczewski will lead the company’s marketing strategies and oversee its marketing team. . Poraj-Kuczewski most recently served as vice president of marketing at ClickBank for more than two years.

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Marketing Residential Staging Branding 369

Housing Wire

JULY 5, 2023

From listening to executives at the biggest companies in real estate and mortgage to dedicated panels on growing women in leadership and how to build competitive marketing strategies , you can find inspiration on stage in Austin, Texas. Future-proof your business with this year’s powerful HW Annual agenda.

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Development Marketing Staging Lending 363

Housing Wire

FEBRUARY 24, 2025

Here are some of the benefits of using LinkedIn for real estate agents: Target specific people that align with your desired real estate audience Build your brand and online presence to showcase your expertise Network with other agents and real estate professionals like lenders, attorneys, property managers, etc.

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Agents HR Branding Title 231

Housing Wire

APRIL 22, 2024

Just hours after announcing his firm’s acquisition of 3D scanning firm Matterport , CoStar Group CEO Andy Florance took to the stage in Scottsdale, Arizona, at HousingWire ’s annual conference, The Gathering , to discuss the news. Brands matter.” With the lead diversion model, however, brokerage branding is less prominent.

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Branding Brokerage Staging Residential 414

Housing Wire

JUNE 7, 2024

Creating a real estate marketing plan can be harder than it sounds. If your marketing isn’t aligned with your niche, personal brand, and skills, you’ll waste time, money and effort pursuing it. Finally, I’ll wrap up with the three marketing tools every agent needs to hit the ground running in 2024.

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Marketing Branding Agents Design 453

Housing Wire

SEPTEMBER 23, 2024

Bringing NOVA under the Dark Matter brand is designed to benefit both LOS platforms, with the company saying that they can better adjust both brands under unified leadership. The company added that this consolidation is designed to benefit all the brands it oversees.

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Branding Technology Design Staging 428

Housing Wire

DECEMBER 9, 2020

Together with HW Media brands HousingWire and FinLedger, the company will reach over 11 million real estate, mortgage and fintech professionals each year. Outside of the extensive data, reports and research distributed and shared by REAL Trends, the brand also produces two events, DealMAKERS Conference and Gathering of Eagles.

Branding 539

Branding Residential Brokerage Industrial 539

Housing Wire

NOVEMBER 26, 2024

Here’s a guide to making your open house a can’t-miss occasion, with creative open house ideas that run the gamut from planning to marketing — from being the host with most to providing superb client follow-up. Listing and marketing properties is a complicated process. But what exactly is the right approach? Let’s dig in!

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Staging MLS Agents Branding 445

Housing Wire

JULY 25, 2023

F2 Finance wants to scoop up a share of a “fragmented” fix-and-flip market as a lack of housing inventory sharply limits transactions. America’s fix-and-flip short-term property market is estimated to be worth as much as $68 billion a year, according to F2 Finance. Morgan , Citibank and Wells Fargo, according to Faes.

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Finance Marketing Lending Loans 368

Inman

JANUARY 13, 2025

As wildfires rage across California, destroying over 9,000 homes and displacing thousands of residents, accessory dwelling units (ADUs) have emerged as a critical housing solution five years after being approved in Los Angeles.ADUs, also known as granny flats, in-law apartments, or casitas, are independent living spaces attached to or located on the (..)

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Staging Commercial Branding Technology 158

Housing Wire

NOVEMBER 3, 2023

Anywhere Real Estate partnered with agent-client collaboration platform RealScout to allow the company’s affiliated real estate agents and franchise owners “to engage, nurture, and convert clients at each stage of the real estate journey,” according to an announcement on Friday. How does it work ?

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Staging Branding Residential Agents 443

Housing Wire

JANUARY 3, 2025

Cox, a 25-year industry veteran, founded Results Realty in 2013 and runs it as a full-service real estate firm that can represent home buyers and sellers across all price points and stages of homeownership, including first-time buyers. On the 2024 RealTrends Verified rankings, Cox ranked No. 67 in Illinois in sides with 61 and No.

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Staging Branding Technology Agents 431

Housing Wire

SEPTEMBER 6, 2024

In an industry where managing a web of technology vendors to support LO’s sales and marketing needs has become overwhelmingly complex, inefficient and creates unnecessary security and compliance risks, CANDID is quickly becoming a leader in transforming how mortgage lenders operate.

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Mortgages Technology Staging Industrial 459

Housing Wire

MARCH 25, 2021

Nick Bailey, RE/MAX Chief Customer Officer, paced back and forth on a convention hall stage Thursday, warning of a “bogeyman,” be it Zillow or some other existential threat, that always seems to threaten the home broker. The news punctuated a convention that highlighted RE/MAX’s identity as a middle-class brand.

Brokerage 435

Brokerage Branding Technology Staging 435

Housing Wire

FEBRUARY 14, 2024

You might be ready to take on the luxury real estate market! I’ll show you what it takes to succeed as a luxury real estate agent in any market. If you’re known in your market as the expert who successfully sells properties between $1 to $3 million, how do you start getting clients looking for homes valued at $10 million+?

Agents 447

Agents Branding Design Development 447

Housing Wire

AUGUST 29, 2023

Understanding and optimizing each stage of this funnel is critical to streamline recruitment and attract top-tier talent. With that in mind, let’s break down a successful real estate recruitment funnel and how to optimize each stage: 1. Awareness At this stage, potential recruits become aware of your brokerage and what it stands for.

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Brokerage Staging Branding Agents 368

Housing Wire

JUNE 30, 2023

From Anywhere Brands Chief Marketing Officer Amory Wooden to Newrez President Baron Silverstein, this line-up of speakers — who are collectively moving markets forwards — is one we’re excited to showcase on stage in Austin, Texas from Oct. And, we’ve put a lot of thought into who gets to be a part of this number.

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Lending Staging Branding Mortgages 379

Housing Wire

AUGUST 18, 2022

In this fast-changing market, information and insights are a key difference maker when it comes to staying competitive, retaining top talent and following the latest updates in the market and policy this year and beyond. Marketing Leaders Success Summit. Women of Influence Forum.

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Staging Branding Lending Industrial 410

Housing Wire

MAY 24, 2024

When Ginger Wilcox stepped into the role of brand president of Better Homes and Gardens Real Estate last June, many in the industry knew that the next 12 months would be challenging for the industry. Can you tell me a bit about your experience leading the BHGRE brand through this past year?

Agents 437

Agents Branding Industrial As-is 437

Housing Wire

JANUARY 21, 2022

It’s natural for the mind to wander toward a parade of green branding campaigns that may be aspirational in messaging but rarely result in measurable climate-friendly or socially sustainable solutions in practice. Securities and Exchange Commission also has its eye on the ESG market. Roelof Slump, managing director of U.S.

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Marketing Debt-to-income ratio Loans Investor 418