Housing Wire

JUNE 3, 2024

HousingWire’s 2024 Marketing Leaders award recognizes the most creative and influential marketing minds in the housing economy. Their innovative campaigns have captivated audiences, elevated brand visibility, and ultimately driven measurable results. Congratulations to this year’s honorees!

Marketing 482

Marketing Branding Technology Mortgages 482

Housing Wire

NOVEMBER 19, 2024

On Tuesday, the Anywhere brand announced the launch of Corcoran McEnearney , marking the entrance of the Corcoran Affiliates network into the nation’s capital. “We Corcoran’s robust marketing strategies and expansive network can help equip our agents to deliver even greater care and support to both new and loyal clients.

Principal 367

Principal Commercial MLS Branding 367

Housing Wire

MARCH 14, 2025

In an op-ed published Wednesday by Newsweek, Coldwell Banker president and CEO Kamini Lane let loose about the potential repeal of CCP, which requires brokers to list a property on the MLS within 24 hours of publicly marketing it. Debate over the rule has heated up in recent months. Lane offered more thoughts in her op-ed.

MLS 307

MLS Branding Brokerage Industrial 307

Housing Wire

NOVEMBER 14, 2024

is probably the most cliche real estate marketing advice of the decade. The Canva Made Easy For Real Estate group is an ideal place to learn how to use Canva, share templates and discover new ways to improve your marketing materials. Many Realtors are using Canva to cut their marketing budgets in half. Join Canva Made Easy 3.

Agents 418

Agents Brokerage Industrial Branding 418

Housing Wire

APRIL 13, 2025

CoStar CEO Andy Florance is the next leader to speak out after Zillow announced that beginning in May, any property publicly marketed must be entered into a Multiple Listing Service (MLS) within 24 hours or risk not being published on Zillow or Trulia. eXp Realty and NextHome were quick to show support for Zillow.

MLS 257

MLS Brokerage Agents Branding 257

Housing Wire

MARCH 10, 2025

Now, as brokerages experiment with private listing networks (PLNs) and MLS s push back, another fight has emergedwho should control where and how listings are shared. Buyers, sellers, and agents no longer need the MLS to facilitate or dictate compensationthey can negotiate it however they want. They have the brand recognition.

As-is 302

As-is MLS Brokerage Industrial 302

Housing Wire

FEBRUARY 11, 2025

When I attended a national real estate conference last month, the Clear Cooperation Policy the provision requiring listings to be published on the MLS within 24 hours of marketing a property predictably surfaced as a hot-button issue. Sue Yannaccone is President and CEO of Anywhere Brands and Anywhere Advisors.

MLS 282

MLS Brokerage Industrial Agents 282

Housing Wire

JANUARY 14, 2025

He was a bartender who started his real estate career in a market that was brand new to him. Of course, not every niche will work in every market or for every agent. Want more creative marketing and follow-up ideas? Agents who relied on easy money in the red-hot pandemic market are in for a rude awakening.

Agents 370

Agents Investor MLS Branding 370

Housing Wire

JUNE 15, 2024

Market Leader is an all-in-one solution for generating real estate leads, nurturing them with automated tools, and converting them into long-term clients. Its suite of tools includes a robust CRM, a real estate website, predictive analytics, marketing automation, and much more. Summary Key specs How does Market Leader work?

Marketing 447

Marketing MLS Agents Branding 447

Housing Wire

FEBRUARY 20, 2025

The deal eliminates PARs MLS Choice membership option that allowed agents to become members of PAR without becoming members of the Arizona Association of Realtors or NAR while also having access to the Arizona Regional MLS (ARMLS). This matter was never about MLS access, and NAR policy on this has not changed, NAR said in a statement.

MLS 210

MLS Branding Agents Industrial 210

Housing Wire

JANUARY 27, 2025

If so, here’s how to return back to our roots and navigate an ever changing market. Additionally, with cooperative compensation removed from MLS systems, alongside the new requirement for buyer-agency agreements, agents must speak up and share their value clearly and confidently. Isn’t that promising?

Technology 397

Technology Renovation Agents Industrial 397

Housing Wire

FEBRUARY 4, 2025

Meanwhile, anyone challenging the status quo may be branded as “self-serving” or “indifferent to consumers.” The essence of our industrys defense of modern MLS infrastructure rests upon a fragile foundation that says, “Its not perfect, but its the best we can do.” The inefficiency doesnt stop there.

MLS 249

MLS Brokerage Industrial Agents 249

Housing Wire

DECEMBER 5, 2023

The National Association of Realtors (NAR) has a new chief marketing and communications officer. The trade group announced Tuesday that Suzanne Bouhia would lead NAR’s marketing and communications group starting Dec. With more than 25 years of experience, Bouhia is a marketing and communications veteran.

Marketing 450

Marketing MLS Branding Industrial 450

Housing Wire

DECEMBER 6, 2024

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Lets dive in!

Pre-approval 390

Pre-approval Design Industrial Agents 390

Housing Wire

JULY 5, 2023

In its third year, HousingWire’s Marketing Leaders award is recognizing the marketers in housing who represent the brains and creativity behind the growth and success of their organizations. This year’s list includes a diverse group of marketing minds who come from many different aspects of housing.

Marketing 370

Marketing Branding Technology Development 370

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

Marketing 475

Marketing Branding Design Agents 475

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. Join their waiting list for access to a treasure trove of digital marketing tools and some sweet discounts.

Marketing 434

Marketing Branding Design Agents 434

Housing Wire

FEBRUARY 27, 2025

A well-written property description also allows you to highlight aspects of the home that would not otherwise be readily available via MLS, such as a newly renovated kitchen or a brand-new septic system. Use a comparative market analysis to ensure you price the property right. Your goal: use the description to sell the property.

Renovation 337

Renovation Agents MLS Equity 337

Housing Wire

MARCH 3, 2025

When you upload the photos into MLS or on your listing website, be sure the pictures tell a story. Are you looking to create a branded website to showcase your listing photos? AgentFire can create a custom website that fully represents your brand. As the agent, you know the market.

Staging 382

Staging Agents Branding As-is 382

Housing Wire

SEPTEMBER 13, 2022

AgentConnect takes Co-Branded marketing to a new level by automatically delivering dynamic open house flyers, property websites, and landing pages instantly through MLS data in real-time, which is auto-generated and compliantly displayed, including loan officer’s specific loan and pricing options. Get More Info.

Loan Officer 396

Loan Officer MLS Land Branding 396

Housing Wire

MARCH 14, 2025

Utah-based Inside Real Estate has acquired ListAssist , which provides artificial intelligence (AI)-powered search and marketing technology that’s designed to enhance the property search experience. Joe Skousen , CEO of Inside Real Estate, described the acquisition as a step toward revolutionizing how consumers search for homes.

Technology 198

Technology MLS Branding Industrial 198

Housing Wire

MARCH 26, 2025

It is one of the ultimate forms of marketing you are putting your brand, your services and your face, quite literally, out for the world to see. Get T-shirts made with your logo and name on it so youll reinforce your brand without trying. However, its a lot more than that. Plus, its low cost. and 12 p.m.

Agents 342

Agents Branding Marketing As-is 342

Housing Wire

APRIL 24, 2024

An industry favorite for its popular CRM, Top Producer can help you keep in touch with all your prospects with timely text messages, emails, and market reports delivered to their inbox. Top Producer can also help you automate your marketing with branded MLS reports.

MLS 442

MLS Branding Land Agents 442

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. And yes, there’s an MLS feed since most are IDX-enabled. Want a killer real estate website? Users seem to agree; AgentFire is rated above 4.8

Brokerage 436

Brokerage Agents Branding Land 436

Housing Wire

AUGUST 25, 2024

Here’s why: Good software might help your brokerage stay afloat in a post-lawsuit market. The right real estate brokerage software will help you gain market share, train, recruit, and retain more (and better) agents, and make more profits. That difference is everything.

Brokerage 430

Brokerage Branding Agents MLS 430

Housing Wire

MARCH 24, 2025

Build your brand. Everything you put out into the world (and the internet) becomes part of your brand, including how you showcase your listings. Yet I still hired a professional real estate photographer, and we had an accepted offer after just four days on the market. Which photos stand out? Which grab your attention?

Purchase and sale agreement 198

Purchase and sale agreement Staging Due diligence Branding 198

Housing Wire

OCTOBER 10, 2023

A Comparative Market Analysis (CMA) is a detailed report that helps real estate agents evaluate and determine the market value of a property. A CMA report includes information on similar, comparable properties in the area, including recent sales, active listings and current market trends.

Marketing 434

Marketing Agents Closing Renovation 434

Housing Wire

APRIL 17, 2024

Boost Boost by Lone Wolf is the simple way to market your real estate business online. Whether you’re looking to build brand awareness, draw in more engagement for listings, or take your client experience to the next level through digital advertising, Boost is here to help agents and brokers alike. Get More Info

Technology 426

Technology MLS Branding Agents 426

Housing Wire

JANUARY 23, 2024

Jansta joins Xome from Altisource , where he served for two years as the chief marketing officer. As a seasoned real estate professional, Jansta brings with him his proven track record of innovation and brand expansion, Xome said in a statement on Linkedin.

Industrial 455

Industrial Title Technology MLS 455

Housing Wire

NOVEMBER 30, 2021

market experts are rolling out?all a buyer’s market. ? . Why focus on what the national experts are saying when you could be an expert in your very own market??? . Finding out that Chicago’s real estate market could still skyrocket a double-digit percentage?is certain neighboring market’s? Market data can?help

MLS 468

MLS Branding Agents Staging 468

Housing Wire

SEPTEMBER 18, 2023

In addition, RealTrends Consulting co-founder Steve Murray notes that the settlement agreements might prevent firms that operate under a franchise model from requiring that franchises belong to a Realtor association at any level, that franchises abide by the Realtor Code of Ethics , and that franchise abide by Realtor-affiliated MLS guidelines.

MLS 505

MLS Branding Agents Brokerage 505

Housing Wire

APRIL 4, 2022

Educate your outreach by keying into shopping behavior and you can empower your mortgage marketing in the new year. Market outlook. The refinance boom of 2021 has given way to the purchase market of 2022. Not only is the market pendulum swinging from refinance to purchase, but we are also seeing a marked shift in who is buying.

Mortgages 396

Mortgages Marketing Equity MLS 396

Housing Wire

FEBRUARY 26, 2024

Real estate marketing isn’t just about posting a few property listings and hoping for the best. It’s a multifaceted strategy that encompasses branding, lead generation, social media management, content creation and more. Ahead, we list the best real estate marketing companies to help you grow your business.

Marketing 340

Marketing Branding Design Agents 340

Housing Wire

JUNE 7, 2024

Teams that work in multiple farm areas or those who want to expand to new areas will also appreciate having a branded, lead-capturing website for each area they serve. Leads are generated and captured on an IDX home search website First, Zurple creates a custom-branded IDX home search website for you. Zurple’s pricing: Is it worth it?

MLS 438

MLS Branding Land Design 438

Housing Wire

APRIL 19, 2024

Nominations for HousingWire’s 2024 Marketing Leaders Leaders award are open now through April 30th, 2024. “Agents and teams now must alter their processes and marketing messages to be more transparent and add more value to the consumer. Click here to nominate someone. The public has clearly spoken.

Brokerage 448

Brokerage Branding Agents Industrial 448

Housing Wire

OCTOBER 25, 2024

To capture leads with your IDX website in today’s biblically competitive, post-lawsuit market, you need to think like a luxury agent. Like Serhant, your personal brand, expertise and empathy need to shine through on every page of your website. Everyone has listings. Ryan Serhant’s website offers an experience. UX design quality: 4.6

Branding 411

Branding Design Brokerage Agents 411

Housing Wire

SEPTEMBER 13, 2024

Most people used hushed tones and euphemisms to describe the “softening market” or “economic uncertainty”, but Gary Keller didn’t mince words: a recession is not only possible, but likely. But instead of slashing my commissions, cutting my marketing budget and panicking, I put in the sweat equity to find ways to thrive.

Agents 448

Agents Branding Equity Design 448