Housing Wire

APRIL 3, 2025

But while Zillow did get its wish after NAR chose to uphold CCP for now, the trade groups new Multiple Listing Options for Sellers policy which creates the concept of a delayed marketing exempt listing has the potential to put some serious strain on Zillow and other listing portals like Realtor.com and Homes.com.

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Marketing Brokerage MLS Industrial 305

Housing Wire

APRIL 3, 2025

The company which formally announced the arrangement on Thursday includes business and brand strategy, creative development and industry thought leadership initiatives, according to the announcement. Last November, FOA President Kristen Sieffert spoke about a desire to craft a new marketing approach for the company.

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Marketing Branding Equity Finance 224

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

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Housing Wire

APRIL 3, 2025

Nominations for HousingWires 2025 Marketing Leaders award are open now through April 30, 2025. Click here to nominate a Marketing Leader. Great marketing doesnt just sell a product it shapes industries, builds trust, and drives real impact. “The [award] meant a tremendous amount to me and the entire marketing team.

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Marketing Branding Industrial Mortgages 246

Housing Wire

AUGUST 1, 2024

On a recent episode of the Power House podcast, HousingWire CEO Clayton Collins sat down with Mickey Neuberger, chief marketing officer at Realtor.com and the former vice president of global marketing at eBay. Neuberger shares how he started his marketing career on the data and analytics side of the fence. We’re the No.

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Branding Agents Development Marketing 430

Housing Wire

MARCH 16, 2025

The duo explore Anywhere’s resurgent focus on the luxury market, increasing M&A opportunities, and the value of embracing change. We invest disproportionately in luxury markets. We love our businesses that cut across brands like Sotheby’s International Realty.

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Marketing Industrial Branding Technology 311

Housing Wire

NOVEMBER 22, 2024

The real estate market is constantly shifting, and today’s market calls for agents to return to the more tried-and-true marketing strategies. While the post-COVID market saw homes selling at record speeds, recent changes have shown us the importance of foundational tactics for success. This is just the beginning.

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Agents Branding Land As-is 394

Housing Wire

MARCH 10, 2025

” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. “We think we can create a stronger overall brand by really optimizing the interaction between these brands.” You know, today, the market is fragmented enough as it is.

Branding 414

Branding Brokerage Commercial Title 414

Housing Wire

JANUARY 6, 2025

Sherry Chris may have retired from her role as president and CEO of Anywhere Expansion Brands including the Better Homes and Gardens Real Estate (BHGRE) and ERA Real Estate brands but that doesnt mean she hasnt been keeping busy.

Brokerage 440

Brokerage Branding Industrial As-is 440

Housing Wire

JANUARY 27, 2025

Lone Wolf Technologies , a real estate technology company that has been in business for decades, unveiled its reimagined brand identity last week as an effort to “blend technology with human-centered design to better serve real estate professionals,” per a release from the company. ”

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Branding Technology Industrial Design 349

Housing Wire

NOVEMBER 14, 2024

Real estate marketing startup Realoq is launching a new data solution for brokers and agents. Realoq offers a customized MLS platform that allows unique branding and direct access to consumers. They can create “branded portals” uniquely designed to connect with consumers and establish brand familiarity.

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Branding Brokerage MLS Technology 360

Housing Wire

JUNE 3, 2024

HousingWire’s 2024 Marketing Leaders award recognizes the most creative and influential marketing minds in the housing economy. Their innovative campaigns have captivated audiences, elevated brand visibility, and ultimately driven measurable results. Congratulations to this year’s honorees!

Marketing 482

Marketing Branding Technology Mortgages 482

Housing Wire

DECEMBER 27, 2024

It can vary widely depending on the size of the team, its overall goals and the type of market it serves. The Multi-Level Marketing (MLM) Team Team members focus on recruiting agents to build the team while receiving residual income for agents in their downline.

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Purchase and sale agreement Branding Agents Closing 415

Housing Wire

JANUARY 14, 2025

To excel, you must enter the industry with four main elements: a clear vision, a recognizable brand, an inspired team, and the systems to support them. This will be used in your marketing and branding, so be sure its polished. Craft a noteworthy real estate brand and logo Your brand is how people perceive your brokerage.

Brokerage 360

Brokerage Branding Agents Industrial 360

Housing Wire

JANUARY 28, 2025

Luxury real estate auction house Concierge Auctions has entered a co-marketing partnership with proptech startup Luxury Presence , announced today. As part of this partnership, the two companies will collaborate on marketing initiatives to promote exclusive, co-branded campaigns and resources.

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Marketing Branding Agents Design 261

Housing Wire

APRIL 17, 2025

Nominations for HousingWires 2025 Marketing Leaders award are open now through April 30, 2025. Click here to nominate a Marketing Leader. HousingWires Marketing Leaders award honors standout marketing executives driving innovation, strategy, and brand growth across the housing industry.

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Marketing Branding Industrial Technology 211

Housing Wire

DECEMBER 18, 2024

Platinum brings a 2,500-agent team with a presence in markets across Kansas, Oklahoma, Iowa and Missouri. Meanwhile, Braklow highlighted an agent-centered approach to marketing and education at United as major factors behind partnering with the real estate giant. The financial terms of the merger were not disclosed.

Brokerage 386

Brokerage Principal Branding Agents 386

Housing Wire

NOVEMBER 1, 2024

How are you doing that in this crazy housing market? Our licensing school brings in brand-new agents, whom we train and develop to help them become superstars. Most brand-new agents fail. In doing research, when we put brand-new agents on a team, they succeed. Harrington: We have a unique way of recruiting.

Brokerage 374

Brokerage Branding Industrial Agents 374

Housing Wire

OCTOBER 3, 2024

The leaves are starting to turn, kids are back in school, and the fall real estate market is in full swing. We’ve compiled our top Halloween real estate marketing ideas as a fun way to spice up your lead generation and set yourself apart from your competitors. Give out branded candy to neighbors No tricks, just treats!

Marketing 475

Marketing Branding Brokerage Agents 475

Housing Wire

JANUARY 20, 2025

In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent. Nate Smoyer “This is going to be the brand’s biggest year ever. Ranked agents can now purchase promotional packages that include several co-branded assets.

Brokerage 353

Brokerage Branding Agents Industrial 353

Housing Wire

MARCH 14, 2025

Despite a drop in overall profitability in the fourth quarter of 2024, FOA, one of the nations leading reverse mortgage lenders, remains optimistic about the total addressable market for home equity-based retirement products and will continue to develop its offerings in 2025.

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Branding Equity Lending Finance 302

Housing Wire

DECEMBER 23, 2024

The industry experienced a lot of shifts from the settlement , to fluctuations in the market and I think that navigating those changes just highlighted the importance that this industry is ever-evolving. The market is ever-changing and it’s really important for us and for our agents to embrace the uncertainty and stay proactive.

Agents 387

Agents Technology Brokerage Branding 387

Housing Wire

JANUARY 17, 2025

According to Lewis, this affiliation allows his team to tap into more resources and join a brand with strong market presence. This move allows us to elevate our renowned customer service by aligning with a brand that has such a strong presence in the local market and beyond. Coldwell Banker released a report on Jan.

Branding 364

Branding Brokerage Sales Agents 364

Housing Wire

SEPTEMBER 5, 2024

Digital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and inventory shortages, budgeting effectively for marketing across paid channels has never been more critical.

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Marketing Branding Commercial Mortgages 457

Housing Wire

MARCH 3, 2025

The company also notes that it will work with Stone Points leadership to expand and improve the agent branding and marketing resources as well as it offers, as well as the educational, coaching, data and technology resources it offers its franchisees, brokers and agents.

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Technology Residential Commercial Brokerage 448

Housing Wire

DECEMBER 6, 2024

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Lets dive in!

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Pre-approval Design Industrial Agents 391

Housing Wire

OCTOBER 16, 2024

Understanding that real estate housing markets are hyperlocal, the RealTrends Verified City Rankings represent the newest evolution of RealTrends agent and team rankings. reflecting the importance of localized expertise in today’s evolving market. Find out which agents and teams ranked highest in your city here.

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Agents Commercial Land Branding 431

Housing Wire

NOVEMBER 14, 2024

is probably the most cliche real estate marketing advice of the decade. The Canva Made Easy For Real Estate group is an ideal place to learn how to use Canva, share templates and discover new ways to improve your marketing materials. Many Realtors are using Canva to cut their marketing budgets in half. Join Canva Made Easy 3.

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Agents Brokerage Industrial Branding 418

Housing Wire

NOVEMBER 5, 2024

Due to the brand recognition of My Home Group, Fathom is planning on retaining the firm’s name. Arizona’s real estate market presents significant opportunities, and My Home Group’s agent-focused approach aligns seamlessly with Fathom’s culture. Founded in 2005, My Home Group has been recognized on the Inc.

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Branding Agents Development Closing 368

Housing Wire

AUGUST 14, 2024

Lamacchia also discusses the importance of marketing and branding for lead generation, boots-on-the-ground recruiting tactics using billboards, the commission lawsuits and the future of real estate in the coming years. The CEO recalled principles he learned from his family’s old-school marketing tactics.

Marketing 420

Marketing Branding Brokerage As-is 420

Housing Wire

MARCH 27, 2025

The campaign aims to boost brand visibility during peak real estate sales seasons. “ERA Real Estate has always been a powerhouse, steadily increasing its market share through community-focused initiatives,” said Alex Vidal , president of ERA Real Estate. “We are proud to be part of that classic piece of Americana.”

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Branding Staging Marketing Sales 219

Housing Wire

JULY 17, 2024

Reverse mortgage marketing can be an exacting process. Finance of America brand consolidation When Finance of America announced its intention to acquire then-industry leader American Advisors Group (AAG), the reverse mortgage industry initially reacted with cautious optimism.

Mortgages 439

Mortgages Marketing Finance Equity 439

Housing Wire

NOVEMBER 12, 2024

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Mortgages 364

Mortgages Equity Lending Design 364

Housing Wire

JANUARY 22, 2025

These hires come after Constellation Real Estate Group unified all of its businesses under one brand Constellation1. Constellation’s offerings fall under seven subsidiaries Market Leader, Top Producer, Showcase IDX, Diverse Solutions, Zurple, Smartzip and Offrs.

Technology 360

Technology Branding Development Brokerage 360

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. We’re in a situation where it is important to be a part of a big brand, and to be some part of a brand that has global reach or national reach or amazing technology or the best marketing or network — that’s incredible.

Industrial 458

Industrial Brokerage Branding Agents 458

Housing Wire

OCTOBER 22, 2024

Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS. based agents can sign up for a business checking account with Thread Bank , which includes a Real-branded debit card. It automatically scans documents for errors before they are submitted to the broker. and Canada.

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Agents Brokerage Technology Staging 435

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

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Marketing Branding Design Agents 475