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Top tips for mortgage professionals using TikTok

Housing Wire

We spoke to UMortgage Branch Manager Arielle Best, known as the VA Loan Lady on TikTok, about the platform and how best to utilize it as a mortgage loan originator. Best’s top three tips for loan officers using TikTok are to be your genuine self, keep it short and sweet, and “just do the video.”. Building a brand.

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Guild’s Jim Cory on the company’s ambitious reverse mortgage rebrand

Housing Wire

The brand includes Home Equity Conversion Mortgage ( HECM ) reverse mortgage products alongside refinances, proprietary jumbo options and HECM for Purchase (H4P) loans. With the Flex Payment Mortgage, Guild is looking to give the reverse mortgage product a new, fresh look and branding,” Cory said.

Mortgages 448
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Here’s how wholesale lenders and brokers are navigating near-8% mortgage rates

Housing Wire

” PRMG offers a comprehensive range of mortgage products, including conventional, FHA, VA, USDA and jumbo loans. The lender, based in South Dakota, offers conventional, FHA and VA loan products, as well as bridge loans. Then, we have all the traditional financing options, including jumbo.”

Mortgages 493
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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Evergreen topics might include: how to prepare to list your house, everything your client needs to know about VA loans; or which home improvements yield the best financial return in a home sale. Brand consistency helps build your brand identity. Need some great ideas?

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How Prosperity Home Mortgage plans to make up for lost volume in 2023  

Housing Wire

A subsidiary of HomeServices of America and owner of about 40 real estate brands across the country, the lender’s success is tied to its affiliated real estate brokerages’ business. The Virginia-based mortgage bank sponsors 679 loan originators and has 492 branches, according to the NMLS.

Mortgages 418
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Some mortgage companies expanding despite challenges

Housing Wire

Led by Irma DeLoen, Geneva Financial’s Chicago branch will offer products including conventional and government loans, such as loans from the Federal Housing Administration (FHA), Veterans Affairs and U.S. The expansion comes amid a surge in mortgage rates and declining loan origination volume. Department of Agriculture (USDA).

Mortgages 397
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VA official talks future of partial claims and revamping its reputation

Housing Wire

The perception of VA loans as risky and logistically complicated — even if an outdated view — continues to impact the competitiveness of the borrowers it serves. But the VA is hoping to change that. How is the VA addressing this? JB: We just approved a brand new training department for VA.

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