Housing Wire

OCTOBER 22, 2024

Guaranteed Rate Affinity was formed in 2017 through a partnership between Rate , formerly branded as Guaranteed Rate , and Anywhere Real Estate , formerly known as Realogy. At Movement, Rawls started as a loan officer before taking over as producing bank manager.

Lending 428

Lending Mortgages Loan Officer Development 428

Housing Wire

MARCH 14, 2025

Sieffert called 2024 a significant period of strategic alignment for the company, citing the unification of its disparate brands under a single banner, and the challenges she said were overcome as it processed the particulars of its acquisition of American Advisors Group (AAG), the industrys former leading player.

Branding 335

Branding Equity Lending Finance 335

Housing Wire

SEPTEMBER 28, 2023

Jim Anderson Colorado-based lender Loan Simple brought on Jim Anderson as its new chief marketing officer. Anderson, who started the new role in September, will oversee all aspects of the firm’s marketing, branding and demand-generation efforts. Anderson won HousingWire’s Marketing Leader Award in 2021.

Loans 435

Loans Marketing Lending Finance 435

Housing Wire

MARCH 3, 2025

Sellers loan officers who agree to move over to Buyer may want (in addition to use of their team name which is typically an assumed name of Seller) to continue to use Sellers name for a period of time after closing, as part of their recognized brand.

Purchase and sale agreement 410

Purchase and sale agreement Closing Industrial Mortgages 410

Housing Wire

FEBRUARY 3, 2025

It is easy to become blinded by the end goal of increasing loan volume and quality origination talent. Branding/Intellectual property: Trade names, DBAs, and domain names Trade names, DBAs, trademarks, fictitious business names or assumed business names are what the world knows the business as.

Due diligence 417

Due diligence Purchase and sale agreement Industrial Mortgages 417

Housing Wire

MARCH 27, 2025

Self-branded “financial fitness” platform FinLocker announced Wednesday that it will cover 100% of the verification costs for mortgage borrowers who use lenders’ FinLocker-powered apps. Edge Home Finance launched its Edge Loan Advisor platform in January 2025 that is powered by FinLocker. ” . ”

Mortgages 275

Mortgages Loan Officer Technology Loans 275

Housing Wire

MARCH 5, 2025

1 loan originator in the country by volume for at least five years, is assuming the role of president at Rate Mortgage , the company announced Tuesday. Throughout his 20-year career he has closed more than 40,000 units and $9 billion in funded loans. But my biggest focus initially is going to be the loan officers.

Loan Officer 435

Loan Officer Loans Technology Mortgages 435

Housing Wire

NOVEMBER 30, 2022

Cloudvirga’s platform solves for both by creating the best experience for borrowers and loan officers. The Cloudvirga team has been able to dramatically improve the experience of the borrower and the loan officer. For borrowers, a point-of-sale system is typically their first physical interaction with a lender’s brand.

Loan Officer 370

Loan Officer Loans Branding Technology 370

Housing Wire

AUGUST 10, 2022

Mortgage lender Celebrity Home Loans shut down its correspondent channel and laid off employees on Tuesday. Part of the financial services holding company Celebrity Financial, the Illinois-based Celebrity Home Loans is licensed in 48 states and has reached $21 billion in home loans since 2006, according to its website.

Loans 370

Loans Lending Branding Equity 370

Housing Wire

SEPTEMBER 19, 2022

SPS) has struck a deal to acquire certain assets of Texas-based Rushmore Loan Management Services LLC. “We believe that this combination of two highly rated and well-recognized brands will create a stronger company to better serve our customers, clients, regulators and associates,” Gandhi said in a press statement.

Loans 396

Loans Property Management Technology Branding 396

Housing Wire

NOVEMBER 15, 2024

One of the ways the reverse mortgage industry has aimed to position the potential value proposition for prospective borrowers is by the ability to use the loan proceeds to fund home modifications. Department of Housing and Urban Development (HUD) has also given attention to home modifications specifically for aging in place.

Design 435

Design Renovation Branding Development 435

Housing Wire

MARCH 1, 2024

From leveraging the latest in artificial intelligence (AI) and digital marketing to mastering financial literacy, mortgage and real estate professionals have come together to provide these skills to loan officers in a new book titled, “Rethink Everything: You ‘Know’ About Being A Next-Gen Loan Officer.”

Loan Officer 448

Loan Officer Loans Marketing Title 448

Housing Wire

MARCH 21, 2025

Rockets capabilities in mortgage are more advanced than basically anybody, so Zillow has to continue to up its game in mortgage offer more financing options, loan types, speed up the time to close, and possibly offer consumers rebates in certain areas. But Zillow has that recognizable consumer brand.

Loan Officer 271

Loan Officer Loans Mortgages Title 271

Housing Wire

NOVEMBER 16, 2023

CUSO Home Lending rolled out Dark Matter Technologies ’ Empower loan origination system (LOS) for its credit union owners. Dark Matter Technologies, which completed the acquisition of Black Knight ’s Empower and Optimal Blue in September, is prioritizing bringing down origination costs for lenders.

Lending 435

Lending Technology Loans Branding 435

Housing Wire

NOVEMBER 15, 2024

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? Or, should LOs be encouraged to engage with marketing tools as much as possible in order to help them build their own brand and connections? Ordering an appraisal was as easy as pushing a button.

Loan Officer 367

Loan Officer Loans Marketing Title 367

Housing Wire

JANUARY 24, 2025

Our team has created a remarkable platform and brand, and we are now set to embark on a new growth phase with Newfi as a key strategic partner together with Apollos backing,” Franck Ruimy, Dunmor’s founder and CEO, said in a statement. Established in 2021, Dunmor operates nationwide in the consumer direct and broker channels.

Equity 362

Equity Lending Residential Branding 362

Housing Wire

AUGUST 31, 2023

And as a loan officer (LO), why should I care? A look into GSE appraisal modernization efforts The GSEs have each offered appraisal waivers on eligible loans for several years. For an LO working to get the loan to the finish line, this can be a huge time saver. Why do we need them? Who is eligible to take advantage of them?

Loans 418

Loans Inspection Lending Technology 418

Housing Wire

MARCH 6, 2025

Another factor is Reals private-label program, which launched in 2024 and allows brokerage affiliates to keep their branding. It started 2024 with 18 loan officers and finished the year with about 90. The company said about 40 independent brokerages with about 2,200 agents in total joined under these terms.

Brokerage 370

Brokerage Agents Loan Officer Technology 370

Housing Wire

JANUARY 20, 2025

We actually need to manufacture the loan as quickly, compliantly and secure as possible and nothing more. Snyder: There’s a lot of really good vendors out there that provide a solution within that tech that is either user-based or loan-based and it just keeps adding up. Is that something that you’re thinking about?

Technology 370

Technology Development Loans Branding 370

Housing Wire

MARCH 30, 2023

Donny Kirby, former vice president of national direct-to-consumer sales at Wyndham Capital Mortgage , spent more than 12 years at Charlotte, North Carolina-based company before leaving to start a mortgage broker shop, Cornerstone Home Loans. We all know that home affordability is an issue for everyone right now.

Loans 418

Loans Mortgages Loan Officer Lending 418

Housing Wire

NOVEMBER 12, 2024

In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said. In the third quarter, we saw an 89% increase in HomeSafe Second loans compared to Q2, and we anticipate further growth as we invest more capital and resources in the product,” she said.

Mortgages 370

Mortgages Equity Lending Design 370

Housing Wire

APRIL 12, 2024

Vonder Haar was selected as a winner based on her crucial role in expanding the company’s offerings and developing its digital marketing to meet the needs of its loan originators and their real estate partners. Chelsea Vonder Haar: We tailor our marketing strategy based on the individual loan officer and the details of the market they are in.

Loan Officer 352

Loan Officer Loans Lending Residential 352

Housing Wire

MAY 22, 2023

Top-producing loan officer Christopher Keelin has taken his 80+person team over to CrossCountry Mortgage to “take advantage” of the lender’s technology while scaling his business. Keelin closed $57 million in volume in the first quarter of 2023. This year, Keelin has a team goal to post $700 million in volume. “If

Loan Officer 369

Loan Officer Loans Investor Technology 369

Housing Wire

NOVEMBER 7, 2024

The California-based lender recently introduced a revised branding effort , the “Flex Payment Mortgage“ suite, that is designed to broaden the appeal of its reverse offerings to more potential partners. We service most of our own loans on the traditional side as well as the reverse side.

Mortgages 370

Mortgages Equity Lending Branding 370

Housing Wire

SEPTEMBER 9, 2024

The brand includes Home Equity Conversion Mortgage ( HECM ) reverse mortgage products alongside refinances, proprietary jumbo options and HECM for Purchase (H4P) loans. With the Flex Payment Mortgage, Guild is looking to give the reverse mortgage product a new, fresh look and branding,” Cory said.

Mortgages 448

Mortgages VA loan Branding Loans 448

Housing Wire

APRIL 10, 2024

Amory Wooden , Chief Marketing Officer at Anywhere Brands was honored for her vital role in generating leads and overseeing business strategy for the company’s franchise brands. The campaign saw 67,000 impressions in our social media campaign in the first three weeks of launch.

Marketing 444

Marketing Loan Officer Branding Loans 444

Housing Wire

NOVEMBER 14, 2024

Executive leaders there pointed to the performance of the company’s proprietary loan products and trends in the Home Equity Conversion Mortgage ( HECM ) space as favorable. This brings earnings potential from the brand integration between FOA and American Advisors Group (AAG), he said, making for a much healthier position.

Investor 370

Investor Mortgages Bankruptcy Equity 370

Housing Wire

AUGUST 10, 2022

Nonbank lender Panorama Mortgage Group has added Texas-based Lone Peak Lending to its growing stable of brands. Lone Peak is the fourth lender to join Panorama this year, following the additions of Utah-based Rely Home Loans , Texas-based Prosperity Mortgage and Oregon-based Vision Mortgage Group.

Lending 448

Lending Mortgages Loan Officer Branding 448

Housing Wire

SEPTEMBER 19, 2024

We are excited to deliver the Heartland Bank brand to our reverse mortgage customers,” said Medina Cicak, the bank’s newly appointed chief commercial officer. The simplified and modern new brand elements are visually appealing and provide simple navigation across our customer facing platforms. billion AUD, or roughly $1.2

Mortgages 448

Mortgages Banks Finance Branding 448

Housing Wire

SEPTEMBER 23, 2024

Mortgage technology platform provider Dark Matter Technologies announced on Monday that it has added a second loan origination system (LOS) — NOVA — to its product lineup. The company added that this consolidation is designed to benefit all the brands it oversees.

Branding 445

Branding Technology Design Staging 445

Housing Wire

AUGUST 12, 2020

This article was written for FinLedger, HW Media’s new fintech-focused news brand designed specifically for financial services professionals in banking, insurance and real estate. In addition to applying for loans digitally, consumers should have the ability to take care of everything else they want,” he said. Stay tuned for updates.

Loans 508

Loans Banks Loan Officer Branding 508

Housing Wire

MARCH 12, 2025

A key factor in this growth is its private-label program, which launched last year and allows brokerage affiliates to keep their branding. It more than tripled its mortgage revenue last year while growing its loan officer count from 18 to 90, according to its earnings report.

Brokerage 297

Brokerage Loan Officer Agents Branding 297

Housing Wire

SEPTEMBER 26, 2024

New York-based Simplist Technologies , which has developed a consumer-facing mortgage platform, introduced a new software solution on Thursday for mortgage professionals that combines a loan origination system (LOS) with a point-of-sale system (POS).

Mortgages 447

Mortgages Loans Technology Branding 447

Housing Wire

AUGUST 14, 2024

Going to market Coming off its recent brand consolidation under the FOA banner, the company also launched a new corporate website, new ads featuring Selleck, and refreshed social media outreach and multimedia advertising efforts, according to Sieffert. “In

Finance 435

Finance Mortgages Marketing Branding 435

Housing Wire

JUNE 3, 2024

Their innovative campaigns have captivated audiences, elevated brand visibility, and ultimately driven measurable results. This year’s winners have demonstrated exceptional creativity, strategic thinking, and the ability to adapt in a rapidly-evolving landscape. This year, 50 winners were selected.

Marketing 482

Marketing Branding Technology Mortgages 482

Housing Wire

MAY 7, 2024

Finance of America Companies (FOA), which controls the outgoing brands Finance of America Reverse (FAR) and American Advisors Group (AAG), recorded a net loss under generally accepted accounting principles (GAAP) of $16 million in Q1 2024 and an adjusted net loss of $7 million for the quarter, according to a recently released earnings report.

Branding 459

Branding Finance Principal Loans 459

Housing Wire

MARCH 5, 2025

In a press release, the company said it plans to grow the partnership over the next several years through a variety of initiatives designed to build its brand while supporting its mission, vision, values, and industry leadership. Olympic and Paralympic teams at the 2028 Olympics. This includes meaningful engagement with U.S.

Design 327

Design Mortgages Branding Finance 327