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Momentum Builder buys Sales Mastery, creating new ‘super brand’

Housing Wire

The merger of two industry leaders in sales training and coaching will result in a “unified super brand” that will be known as Sales Mastery Powered by Momentum Builder, the companies said in a press release. The new brand also released details about its flagship sales summit, Beyond Boundaries , scheduled for Oct.

Branding 370
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How to become a real estate broker & launch a brokerage — Advice from a KW mega broker

Housing Wire

To excel, you must enter the industry with four main elements: a clear vision, a recognizable brand, an inspired team, and the systems to support them. Identify a common problem for your customers or industry that you can no longer put up with. This is the specific impact or changes you’ll make for your people or industry.

Brokerage 358
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FinLocker says it will cover 100% of mortgage verification costs

Housing Wire

Self-branded “financial fitness” platform FinLocker announced Wednesday that it will cover 100% of the verification costs for mortgage borrowers who use lenders’ FinLocker-powered apps. The company calls the move an “industry-first initiative.” ”

Mortgages 318
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Why real estate professionals must return to old-school thinking in 2025

Housing Wire

The real estate industry is already in a whirlwind and the year has barely kicked off. To put it simply, the industry appears to be in its rapid evolution era. An industry-wide focus on lead generation has left many professionals with vast, often un-tapped lead databases. Have a seat and buckle in. What does this look like?

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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 459
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Marketing Leaders take the stage at HW Annual Oct. 10-12

Housing Wire

This portion of our agenda is intended to shine a light on the marketing leaders pushing the boundaries in the housing industry and their colleagues who don’t work directly in the marketing space. Attendees can find inspirational speakers on stage during the Marketing Leaders sessions.

Staging 425
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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Some popular real estate newsletter content includes: Market updates Featured listings Industry news Local news Community events Agent profiles Investment opportunities No matter what content you choose to include, your real estate newsletter should serve as a meaningful touchpoint that continuously builds your client relationships.