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Nothing burger? Smart move? Industry reacts to NAR’s CCP changes

Housing Wire

Under what NAR is calling its MLS Listing Options for Sellers policy , sellers will have the option to delay marketing their listing publicly as long as they sign the required disclosure. During the time period, the listing will be able to be seen by other MLS participants through their local MLS platform.

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Why real estate professionals must return to old-school thinking in 2025

Housing Wire

The real estate industry is already in a whirlwind and the year has barely kicked off. To put it simply, the industry appears to be in its rapid evolution era. An industry-wide focus on lead generation has left many professionals with vast, often un-tapped lead databases. Have a seat and buckle in. What does this look like?

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As realtors debate rules, AI is preparing to ignore them all

Housing Wire

For years, the real estate industry has been caught up in battles over commissions, lead generation, and who controls access to listings. Now, as brokerages experiment with private listing networks (PLNs) and MLS s push back, another fight has emergedwho should control where and how listings are shared. They have the brand recognition.

As-is 302
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15 Facebook groups every real estate agent & broker should join today

Housing Wire

You can network and build community with other agents worldwide, keep up-to-date on the latest industry trends, stay motivated when you’re feeling discouraged, learn directly from some of the top real estate leaders, and even potentially find new clients! ” 1. We are smaller, with about 3,400 members. Join Introverts in Real Estate 7.

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The debate around Clear Cooperation ignores real solutions

Housing Wire

When I attended a national real estate conference last month, the Clear Cooperation Policy the provision requiring listings to be published on the MLS within 24 hours of marketing a property predictably surfaced as a hot-button issue. At one point, a poll asked the hundreds in the audience: What are your thoughts on Clear Cooperation?

MLS 282
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Will delayed marketing strategies spell doom for the listing portals?

Housing Wire

If a seller chooses to use the new delayed marketing pathway for their listing, it must be submitted to the MLS, but it can not be syndicated or included in internet data exchange (IDX) feeds. They could make the change in a heartbeat, said John Heithaus, an industry consultant and former chief marketing officer for Bright MLS.

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Coldwell Banker’s Kamini Lane blasts potential repeal of CCP

Housing Wire

In an op-ed published Wednesday by Newsweek, Coldwell Banker president and CEO Kamini Lane let loose about the potential repeal of CCP, which requires brokers to list a property on the MLS within 24 hours of publicly marketing it. Debate over the rule has heated up in recent months. Lane offered more thoughts in her op-ed.

MLS 307