Housing Wire

MAY 6, 2024

Finance of America Companies (FOA) announced on Monday that its reverse mortgage brands — Finance of America Reverse (FAR) and American Advisors Group (AAG) — will be consolidated under the singular Finance of America brand going forward. A single brand will help with our customer experience. Those were much more pressing needs.”

Branding 462

Branding Finance Equity Mortgages 462

Housing Wire

JANUARY 27, 2025

Lone Wolf Technologies , a real estate technology company that has been in business for decades, unveiled its reimagined brand identity last week as an effort to “blend technology with human-centered design to better serve real estate professionals,” per a release from the company. ”

Branding 349

Branding Technology Industrial Design 349

Housing Wire

JANUARY 14, 2025

To excel, you must enter the industry with four main elements: a clear vision, a recognizable brand, an inspired team, and the systems to support them. Identify a common problem for your customers or industry that you can no longer put up with. This is the specific impact or changes you’ll make for your people or industry.

Brokerage 360

Brokerage Branding Agents Industrial 360

Housing Wire

DECEMBER 19, 2024

“We are connecting buyers and sellers, but we are also creating a dynamic marketplace where brands can engage with consumers in meaningful ways while reinforcing the RE/MAX brand’s leadership in innovation and consumer-centric strategies.”

Branding 396

Branding Commercial Mortgages Industrial 396

Housing Wire

DECEMBER 5, 2024

From luxury property tours to laugh-out-loud real estate memes, these 21 agents and influencers bring the best of the industry right to your phone. Its the perfect inspiration for agents looking to level-up their branding and marketing. Are you looking to add a dose of inspiration, humor and expertise to your Instagram feed?

Agents 397

Agents Branding Marketing Industrial 397

Housing Wire

MAY 28, 2024

A licensed real estate broker since 2006, he managed a brokerage in San Diego and he also played a crucial role in establishing some of the first compliance management systems in the mortgage industry. Jon’s strategic vision and innovative mindset will help drive our continued growth and success across all of Fathom’s brands.

Industrial 441

Industrial Title Brokerage Branding 441

Housing Wire

FEBRUARY 14, 2024

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 459

Branding Agents Brokerage Development 459

Housing Wire

NOVEMBER 1, 2024

In this week’s episode of the Power House podcast , host Diego Sanchez sits down with FirstTeam Real Estate CEO Michele Harrington for a provocative conversation about female empowerment, leadership in the real estate industry and recruitment strategies. We do a disservice to our industry when women don’t step up and lead.

Brokerage 374

Brokerage Branding Industrial Agents 374

Housing Wire

AUGUST 1, 2024

In this tantalizing conversation, Collins and Neuberger survey the CMO’s path into marketing , his experience and approach to the field, brand presence, social media and Realtor.com’s recent buyer agency advocacy campaign. The Realtor.com brand presented new opportunities in terms of brand trust, media relationships and syndication.

Branding 430

Branding Agents Development Marketing 430

Housing Wire

OCTOBER 4, 2024

This week on the “ Real Estate Insiders Unfiltered “ podcast, hosts James Dwiggins and Keith Robinson sit down with Sherry Chris , executive adviser at Anywhere Brands , and the former CEO of Better Homes and Gardens Real Estate. Next, Robinson mentions Chris’s tenure as the CEO of the Better Homes and Gardens Real Estate brand.

Branding 417

Branding Industrial Agents As-is 417

Housing Wire

JANUARY 20, 2025

In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent. Nate Smoyer “This is going to be the brand’s biggest year ever. The platform analyzes individual performance data to highlight the top 1.5%

Brokerage 353

Brokerage Branding Agents Industrial 353

Housing Wire

DECEMBER 23, 2024

According to the National Association of Realtors (NAR) 2024 NAR Member Profile , the median age of a real estate agent is 55, which for RE/MAX President Amy Lessinger is a clear sign that it is time for new talent to come into the industry. Foundationally, I think adaptability was a big lesson in 2024, Lessinger said.

Agents 387

Agents Technology Brokerage Branding 387

Housing Wire

MARCH 10, 2025

” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. “We think we can create a stronger overall brand by really optimizing the interaction between these brands.”

Branding 414

Branding Brokerage Commercial Title 414

Housing Wire

MARCH 3, 2025

Stone Point is no stranger to the real estate industry, as it also holds strategic investments in Lone Wolf Technologies , Homepoint , CoreLogic and Meridian. Czarnecki has over two decades of real estate industry experience. In addition to the partnership with Stone Point, the firm also announced leadership changes.

Technology 448

Technology Residential Commercial Brokerage 448

Housing Wire

OCTOBER 18, 2024

Jacobson explains that Fairway prioritizes employee free speech and inclusivity that competing brands may not have. Furthermore, after a few years of economic upheaval in the mortgage industry, Jacobson says that creating a culture of freedom and inclusivity is more important than ever for Fairway’s continued success.

As-is 436

As-is Loan Officer Loans Mortgages 436

Housing Wire

JUNE 7, 2024

and his overall thoughts on the challenges facing the real estate industry. They are one of the most followed real estate brands on the planet and it is only going to get bigger based on everything that is in the works right now. BH: As you alluded to earlier, the industry is dealing with a lot of change and disruption right now.

Industrial 432

Industrial Branding Brokerage Agents 432

Housing Wire

OCTOBER 21, 2024

.” The spokesperson continued: “It is clear the government isn’t interested in their own rules, or facts, and are simply including us in this case to score headlines based on our strong brand and prominent position in the industry. We look forward to exposing the government’s massive overreach in this matter.”

Mortgages 511

Mortgages Branding Development Sales 511

Housing Wire

NOVEMBER 14, 2024

You can network and build community with other agents worldwide, keep up-to-date on the latest industry trends, stay motivated when you’re feeling discouraged, learn directly from some of the top real estate leaders, and even potentially find new clients! ” 1. We are smaller, with about 3,400 members. Join Introverts in Real Estate 7.

Agents 418

Agents Brokerage Industrial Branding 418

Housing Wire

FEBRUARY 24, 2025

This success pushed one of the countrys top luxury real estate brands to a strong year for sales volume. Philip White , president and CEO of Sothebys International Realty, attributed the brands success to a simple truth. The luxury real estate market is on a growth trend early in 2025. sales volume increased 9.4% year over year.

Marketing 299

Marketing Branding Sales Agents 299

Housing Wire

MAY 1, 2024

In light of the jury verdict in the Sitzer/Burnett suit and the terms of the National Association of Realtor’s nationwide settlement agreement of the commission lawsuits , several prominent industry analysts believe Zillow will struggle with its financial performance. Those are the products and brands we admire the most,” Barton said.

Industrial 446

Industrial Technology Agents Finance 446

Housing Wire

MAY 7, 2024

Many in the industry believe these changes will cause industrywide agent attrition, which could clearly put a damper on Real’s impressive agent count growth. Under the Private Label programs, teams and independent brokerages can join Real, use all of the firm’s tools and resources, and maintain their own brand identity.

Industrial 459

Industrial Agents Brokerage Title 459

Housing Wire

OCTOBER 22, 2024

Guaranteed Rate Affinity announced a promotion on Tuesday as the joint venture company named 22-year industry veteran Mark Rawls as vice president of mortgage lending. Guaranteed Rate Affinity was formed in 2017 through a partnership between Rate , formerly branded as Guaranteed Rate , and Anywhere Real Estate , formerly known as Realogy. .

Lending 408

Lending Mortgages Loan Officer Development 408

Housing Wire

MARCH 27, 2025

Self-branded “financial fitness” platform FinLocker announced Wednesday that it will cover 100% of the verification costs for mortgage borrowers who use lenders’ FinLocker-powered apps. The company calls the move an “industry-first initiative.” ”

Mortgages 321

Mortgages Loan Officer Technology Loans 321

Housing Wire

JANUARY 27, 2025

The real estate industry is already in a whirlwind and the year has barely kicked off. To put it simply, the industry appears to be in its rapid evolution era. An industry-wide focus on lead generation has left many professionals with vast, often un-tapped lead databases. Have a seat and buckle in. What does this look like?

Technology 397

Technology Renovation Agents Industrial 397

Housing Wire

NOVEMBER 15, 2024

One of the ways the reverse mortgage industry has aimed to position the potential value proposition for prospective borrowers is by the ability to use the loan proceeds to fund home modifications. Department of Housing and Urban Development (HUD) has also given attention to home modifications specifically for aging in place.

Design 433

Design Renovation Branding Development 433

Housing Wire

JANUARY 23, 2024

As a seasoned real estate professional, Jansta brings with him his proven track record of innovation and brand expansion, Xome said in a statement on Linkedin. Jansta joins Xome from Altisource , where he served for two years as the chief marketing officer.

Industrial 456

Industrial Title Technology MLS 456

Housing Wire

DECEMBER 23, 2024

Over the past year, members of the reverse mortgage industry have been making a more concerted effort to connect with their counterparts in the forward mortgage space. And some reverse-only companies have aimed to establish firmer ties with the much larger forward mortgage industry. People are talking and want to hear more.

Lending 383

Lending Mortgages Industrial Finance 383

Housing Wire

APRIL 3, 2025

Great marketing doesnt just sell a product it shapes industries, builds trust, and drives real impact. For the past five years, this prestigious recognition celebrates the most innovative and influential marketing executives in the industry. “The [award] meant a tremendous amount to me and the entire marketing team.

Marketing 246

Marketing Branding Industrial Mortgages 246

Housing Wire

DECEMBER 10, 2024

Over the past year, looking forward has not been an easy task as the industry at large and Realty ONE Group have faced several challenges including the commission lawsuits , business practice changes and market headwinds. On the brokerage side, we [work to] attract agents to the brand and expose them to our unique model. Clear said.

Brokerage 370

Brokerage Agents Branding Industrial 370

Housing Wire

NOVEMBER 14, 2024

In the case of FOA — the current industry leader — the earnings results were robust. While Ellington’s results were softer in comparison , company leaders remain bullish on profitability prospects for Longbridge and the wider industry. With several top 10 reverse mortgage lenders now active in some form within the U.S.

Investor 364

Investor Mortgages Bankruptcy Equity 364

Housing Wire

OCTOBER 16, 2024

This new dimension in rankings allows real estate professionals to better leverage their achievements and stand out in an increasingly competitive industry. Verifications are completed by working directly with our brand partners, or by obtaining verification documentation directly from submitting agents and teams.

Agents 431

Agents Commercial Land Branding 431

Housing Wire

APRIL 3, 2025

The company which formally announced the arrangement on Thursday includes business and brand strategy, creative development and industry thought leadership initiatives, according to the announcement. Weve been working over the last year now on a complete advertising and brand platform transition, [which] goes live in Q2.

Marketing 224

Marketing Branding Equity Finance 224

Housing Wire

NOVEMBER 20, 2024

Chicago-based multichannel mortgage lender Rate , formerly known as Guaranteed Rate , has announced a shakeup in its reverse mortgage division’s leadership by appointing two longtime industry veterans to lead the company’s efforts with older borrowers.

Industrial 362

Industrial Mortgages Lending Loan Officer 362

Housing Wire

DECEMBER 6, 2024

Some popular real estate newsletter content includes: Market updates Featured listings Industry news Local news Community events Agent profiles Investment opportunities No matter what content you choose to include, your real estate newsletter should serve as a meaningful touchpoint that continuously builds your client relationships.

Pre-approval 391

Pre-approval Design Industrial Agents 391

Housing Wire

MARCH 14, 2025

Sieffert called 2024 a significant period of strategic alignment for the company, citing the unification of its disparate brands under a single banner, and the challenges she said were overcome as it processed the particulars of its acquisition of American Advisors Group (AAG), the industrys former leading player.

Branding 302

Branding Equity Lending Finance 302

Housing Wire

APRIL 16, 2025

Many brokers invest heavily in large office spaces and expensive branding efforts to attract agents and clients, but these expenses often outweigh revenue, especially in the early years of the business. Intense competition The real estate industry is highly competitive, with new brokerages opening every year.

Brokerage 252

Brokerage Branding Technology Agents 252

Housing Wire

MARCH 16, 2025

We love our businesses that cut across brands like Sotheby’s International Realty. Schneider: I come from outside the industry, and I’ve been in the industry for about seven years now. It was just about making the leap into this exciting industry that I want to work in.

Marketing 311

Marketing Industrial Branding Technology 311