Housing Wire

SEPTEMBER 13, 2024

If you want to thrive during a recession like I did in 2009, you must focus on homeowners who need to sell. If you get a listing presentation, focus on data and your analysis of that data to prove your value to homeowners. Instead of pulling back on marketing, Nike doubled down on its brand messaging. Don’t believe me?

Agents 448

Agents Branding Equity Design 448

Housing Wire

MAY 5, 2021

A good brand isn’t just for companies. In today’s online environment, personal branding is a growing expectation to grow community. Building a brand that is both strong and empathetic in a time of adversity was fiercely important in 2020, and continues to resonate into this year.

Marketing 435

Marketing Branding Title Mortgages 435

Housing Wire

FEBRUARY 1, 2023

Sagent uses the phrase “Visionaries Who Get The Details” to describe this combination of ambitious homeowner-first fintech vision and mortgage servicing operations expertise. and see the same data their customer is seeing.

Mortgages 493

Mortgages Technology Investor Equity 493

Housing Wire

SEPTEMBER 19, 2024

We are excited to deliver the Heartland Bank brand to our reverse mortgage customers,” said Medina Cicak, the bank’s newly appointed chief commercial officer. The simplified and modern new brand elements are visually appealing and provide simple navigation across our customer facing platforms.

Mortgages 448

Mortgages Banks Finance Branding 448

Housing Wire

OCTOBER 14, 2020

This article was written for FinLedger, HW Media’s new fintech focused news brand designed specifically for financial services professionals in banking, payments, insurance and proptech. market for homeowners’ insurance. Register for the FinLedger Daily Newsletter. billion U.S. The technology works on both mobile and web apps.

Lending 446

Lending Technology Branding Banks 446

Housing Wire

JUNE 20, 2024

Like kvCORE, BoldTrail is a branded portfolio that unites a collection of capabilities into one system, bringing Inside Real Estate products together in one place. “BoldTrail extends to consumers, helping our customers build and create lifelong homeowner relationships for long-term sustainability and profit.”

Technology 448

Technology Branding Industrial Development 448

Housing Wire

DECEMBER 4, 2023

As a result, many homeowners stayed put and kept their mortgages and postponed listing their homes. Almost a third of people surveyed reported being ready to give up on having a brand new home, living close to their family, having access to public transportation, or living in a neighborhood with historical charm.

Marketing 482

Marketing Banks Lending Mortgages 482

Housing Wire

MARCH 10, 2022

In reality, being a homeowner over the past decade has set consumers up nicely during this burst of inflation! The benefit of being a homeowner is that with a 30-year fixed mortgage rate , that mortgage payment is fixed for the life of the loan. So how does this make being a homeowner a hedge against inflation? How is that?

Mortgages 543

Mortgages As-is Branding Investor 543

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. With competition for online leads heating up, we think AgentFire’s brand-first approach can be a game changer for brand-conscious agents, teams and even boutique brokerages.

Brokerage 447

Brokerage Agents Branding Land 447

Housing Wire

AUGUST 14, 2024

Going to market Coming off its recent brand consolidation under the FOA banner, the company also launched a new corporate website, new ads featuring Selleck, and refreshed social media outreach and multimedia advertising efforts, according to Sieffert. “In Fred Thompson.

Finance 435

Finance Mortgages Marketing Branding 435

Housing Wire

JANUARY 31, 2024

That doesn’t mean you can’t shake it up with some clever posts or bring in your personal side every now and then — it just means staying true to your brand. Generate relatability Authenticity and vulnerability are huge factors to think of when building out a digital brand.

Branding 459

Branding Finance As-is Mortgages 459

Housing Wire

SEPTEMBER 11, 2023

Founded in 2022 by Eric Meadow, Home Sale Assured produces a “Guaranteed Backup” options contract, which enables existing homeowners to buy their next home before closing the sale of their current home. In the acquisition, Flyhomes will be acquiring the Home Sale Assured brand and Meadow will join Flyhomes as VP of partnerships.

Debt-to-income ratio 434

Debt-to-income ratio Sales Purchase and sale agreement Loans 434

Housing Wire

SEPTEMBER 23, 2024

The new division focuses on the needs of retired and elderly homeowners who wish to benefit from their property’s equity ,” the company said in its announcement. The division aims to assist the retired and senior adult community’s financial needs by providing a variety of mortgage products tailored to their needs.”

Lending 447

Lending Mortgages Equity Loan Officer 447

Housing Wire

SEPTEMBER 1, 2023

Name Job Title Company Name Aaron Kardell Vice President of Product Lone Wolf Technologies Aayaam Kapoor Vice President of Product and Agency Real Estate Webmasters Amaly Quiroz Vice President of Transaction Operations eXp Realty Amy Gorce CEO REdistribute Andrew Binkley President Constellation Real Estate Group Ankur Bansal President of HomeLight (..)

Technology 476

Technology Title Development Lending 476

Housing Wire

JUNE 26, 2024

His LinkedIn profile also lists him as the founder and president of Riviera Bathers , a luxury swimwear design brand that launched in January. “In It was acquired in 2017 by FRONTSTEPS , a software platform for homeowners associations , homebuilders , Realtors and homeowners.

Sales 391

Sales Technology Branding Construction 391

Housing Wire

JUNE 24, 2021

After years of aggregating behavioral data from homebuyers and homesellers at the largest real estate brokerages in the country, Buyside is proud to announce the launch of their expansion into core & ancillary services by focusing on the homeowner. Williams IV, CEO, Buyside.

Pre-approval 409

Pre-approval Equity Loan Officer Brokerage 409

Housing Wire

NOVEMBER 17, 2020

iBuying platform zavvie has launched zavvie Pro , with the goal of helping real estate agents turn homeowners into home sellers. The participating brokerages give homeowners the ability to see offers from iBuyers buy-before-you-sell options from bridge solution providers and compare that to the sales price with an open market listing.

Brokerage 415

Brokerage Title Branding Agents 415

Housing Wire

OCTOBER 24, 2024

When asked what the impetus was for the creation of the new program, Pistone said that it comes down to Mutual of Omaha’s brand recognition among older homeowners and transferring some of these sentiments to broker partners. “We We know that brokers who leverage our brand win more loans,” Pistone said.

Principal 448

Principal Branding Investor Mortgages 448

Housing Wire

JULY 17, 2024

Finance of America brand consolidation When Finance of America announced its intention to acquire then-industry leader American Advisors Group (AAG), the reverse mortgage industry initially reacted with cautious optimism. So far this year, two lenders have made eye-opening moves in their approaches to reverse mortgage messaging.

Mortgages 448

Mortgages Marketing Finance Equity 448

Housing Wire

AUGUST 2, 2024

Eric Ellsworth “There always was this American Senior brand that some of our branches used, and the internal call center used American Senior as well,” Ellsworth said. “We Walker added that he hopes the reverse mortgage industry at large appreciates the presence of a new brand in the market.

Lending 447

Lending Branding Loan Officer Technology 447

Housing Wire

APRIL 24, 2024

In addition to lead nurturing, Top Producer can also help you farm your favorite zip code or neighborhoods using AI-driven predictive analytics (or Smart Targeting), pinpointing which homeowners are most likely to list their property in the coming months. Top Producer can also help you automate your marketing with branded MLS reports.

MLS 457

MLS Branding Land Agents 457

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Market share and brand authority Why launch this site now?

Marketing 417

Marketing Lending Branding Banks 417

Housing Wire

JUNE 30, 2021

My view is that HECM products will continue to grow in importance as a critical home equity extraction vehicle for our aging population of homeowners. We seek to support and magnify the voice of any media brand that joins us – and to provide resources to help them grow faster with expanded ambitions.

Mortgages 435

Mortgages Branding Equity Industrial 435

Housing Wire

APRIL 16, 2024

Bellevue, Washington-based real estate investment firm Legacy Group Capital announced this week that it has acquired fintech company Rook Capital , a provider of home equity investment (HEI) products through its “Shared Value Investment” brand. Legacy is privately owned and terms of the deal were not disclosed. “As

Equity 459

Equity Investor Technology Industrial 459

Housing Wire

JUNE 23, 2022

According to the NAR, the average homeowner stays in their home 13 years. Zillow, the most powerful brand in the history of housing, launched with a “power to the people” ethos aimed at wresting control over real estate information from Realtors. Today, over 75% of its revenue comes from these folks. I don’t know.

Branding 418

Branding Residential Technology As-is 418

Housing Wire

MAY 20, 2021

With thousands of followers on Instagram, Peitz has made a name for herself in the social realm, outlining thoughtful and realistic ways to boost personal brands within the housing community. Peitz has also written and spoken for the Inman Group on personal branding and visual marketing resources.

Branding 370

Branding Title Design Loans 370

Housing Wire

JULY 9, 2024

Sam Sawyer, CEO, Pinnacle Realty Advisors Right now I’m focused on the growth of the Movoto brand, our overall consumer audience, and the size of our partner network. On the latter, it means we have to ensure we have every product option – with speed – to provide every client who wants to be a homeowner, with a low cost option.

Branding 434

Branding Technology Industrial Agents 434

Housing Wire

DECEMBER 8, 2020

Sundae pairs sellers of distressed properties with potential buyers, claiming that homeowners can close in as little as 10 days or wait and choose to remain in the home for weeks after the sale. “Our momentum speaks to the massive need for a more reliable way for sellers of homes that need love.”.

Investor 397

Investor Closing costs Inspection Closing 397

Housing Wire

AUGUST 30, 2024

While these are important and have a place in marketing an agent or a brand, I think of these as “showing off.” Partnerships, which are all about relationships, are important for any business owner, whether that is at the brand, brokerage or agent business level. They are focused on a “look at me, aren’t I great” message.

Branding 435

Branding Agents Technology Seller concession 435

Housing Wire

APRIL 1, 2021

To start, Gilbert’s family foundation will entirely eliminate the property tax debt owed by about 20,000 low-income homeowners in the city of Detroit. The company will have prominent branding on Paretta Autosport ‘s No. 16 Chevrolet. The post Dan Gilbert sells $500 million worth of Rocket stock appeared first on HousingWire.

Equity 435

Equity Branding Mortgages Sales 435

Housing Wire

SEPTEMBER 15, 2020

For the first time since the pandemic began making an impact on the real estate industry, Redfin ’s iBuying solution RedfinNow is now available in a brand new market – Palm Springs, California. Homeowners can get a cash offer directly from Redfin and pick their move-out date.

Branding 421

Branding Sales Industrial As-is 421

Housing Wire

SEPTEMBER 29, 2020

In light of rampant uncertainty and economic hardship, homeowners are leaping at the opportunity to save thousands in annual payments , and the refi market is booming. But brand recognition doesn’t develop overnight. If you’ve partnered with a subservicer, go the extra mile to make sure your brand messages are strong.

Lending 459

Lending Loan Officer Branding Loans 459

Housing Wire

MAY 2, 2021

These virtual solutions enable lenders and servicers to get their eyes on a property, regardless of whether they can appraise it in person – as long as the homeowner has access to a cell phone. Incenter’s Remote BPO and remote Inspections don’t require homeowners to download mobile applications and take pictures on their own.

Inspection 370

Inspection Technology Lending Equity 370

Housing Wire

MAY 22, 2024

This is according to a story published this month by the The Associated Press , which examines steps that some older homeowners are taking to ensure they can remain in their homes, as opposed to relocating to a dedicated care facility or another living arrangement.

Renovation 459

Renovation Equity Design Branding 459

Housing Wire

FEBRUARY 28, 2024

Sure, they made mistakes, but today their social media accounts are helping them build their personal brands and generate leads — even while they sleep. Studies show that 58% of people would be willing to pay MORE to work with someone who doesn’t work for a big company, but has an established personal brand. His SERHANT.

Marketing 482

Marketing Branding Agents Brokerage 482

Housing Wire

MAY 18, 2021

That’s why we’ve invited Scott Betley , a loan officer for NFM Lending , to discuss how companies and personal brands can leverage the user-friendly app to educate potential homebuyers, promote their services and even gain new customers in the new TikTok era at our engage.marketing event on June 17.

Loan Officer 370

Loan Officer Branding Loans Lending 370

Housing Wire

SEPTEMBER 13, 2023

The listing platform recently launched a tool allowing homeowners to see potential short-term rental income estimates through an integration with Airbnb. We’re focused on growing and engaging that audience even further, because we know it will result in more quality leads for our customers.”

Agents 434

Agents Branding As-is Closing 434