Housing Wire

MARCH 14, 2025

Sieffert called 2024 a significant period of strategic alignment for the company, citing the unification of its disparate brands under a single banner, and the challenges she said were overcome as it processed the particulars of its acquisition of American Advisors Group (AAG), the industrys former leading player.

Branding 302

Branding Equity Lending Finance 302

Housing Wire

NOVEMBER 12, 2024

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Mortgages 364

Mortgages Equity Lending Design 364

Housing Wire

MARCH 26, 2025

Expanding choice means that NAR is still not letting homeowners choose precisely how to market their homes, but this is a small step in the right direction. Another major national brand, RE/MAX , is also pleased with the policy shift. But there are aspects of this debate that give him pause.

Industrial 353

Industrial MLS Brokerage Seller disclosure 353

Housing Wire

APRIL 26, 2022

Bough took exception with the conglomerate’s contention that their agents – who are part of such consumer-facing brands as Coldwell Banker – were “powerless” to stop NAR policy. The post Judge’s ruling: it’s heartland homeowners v. Reached Monday, Realogy also indicated that they will appeal the judge’s decision.

Brokerage 366

Brokerage Residential Agents Equity 366

Housing Wire

JANUARY 14, 2025

Most have blue-chip professional experience or personal connections with wealthy homeowners. He was a bartender who started his real estate career in a market that was brand new to him. If you dig a little deeper into the backgrounds of the agents on the Real Trends Verified list, you might think so. Some have both.

Agents 370

Agents Investor MLS Branding 370

Housing Wire

APRIL 13, 2025

.” Simply put, if your listing is not on Zillow within 24 hours, Zillow will retaliate against you and your homeowner by turning off your ability to list on Zillow. ” Zillow’s lead diversion model hijacks your hard-earned listings to generate commission splits for them and grow their brand at your expense.

MLS 260

MLS Brokerage Agents Branding 260

Housing Wire

MARCH 24, 2025

This tagline is “an embodiment of the seamless integration of data, technology, artificial intelligence, insights, and people that inspire Cotality to collaborate across the entire lifecycle of properties and homeowners,” the company said in the release.

Technology 269

Technology Lending Branding Industrial 269

Housing Wire

FEBRUARY 20, 2025

It will continue to operate under its own brand and its leadership will be retained. According to WFP, the brokerage has the highest average sales volume per agent and the highest average sale price in the areas where it operates. Compass has been expanding rapidly over the past year.

Brokerage 289

Brokerage Principal Staging Branding 289

Housing Wire

JANUARY 27, 2025

For homeowners , stay top-of-mind by providing ongoing valuelike market insights or renovation adviceso they return when its time to sell. Stuart Sim is the Head of Industry Development & Brand Ambassador for Lofty. To do so, develop strategies and programs that cater to buyers and sellers at every stage.

Technology 397

Technology Renovation Agents Industrial 397

Housing Wire

MARCH 3, 2025

If you thought winning a listing was challenging, just wait until you have to start telling a homeowner what to do with their home in order to sell it quickly. Homeowners can be reluctant to make some of these changes, but its your job to guide them through the process.

Staging 385

Staging Agents Branding As-is 385

Housing Wire

JANUARY 28, 2025

The biggest “dont” when it comes to client gift-giving is choosing your own branded swag. Giving brokerage or other branded items may come off as shameless self-promotion. Three months of lawn care services ($250-$500) Lawn care is one of those unsexy but necessary chores that new homeowners might not have planned for yet.

Closing 274

Closing Branding As-is Agents 274

Housing Wire

JANUARY 23, 2025

Just Sold postcards Just Sold postcard from Real Estate Template Co on Etsy Just Sold postcard from Wise Pelican Just Sold postcard wth QR code from Corefact Just Sold postcard with QR code from Agents Assemble on Etsy Just Sold postcards are a powerful way to celebrate your recent successes and keep your brand top of mind in the real estate market.

Design 305

Design Branding Agents Marketing 305

Housing Wire

SEPTEMBER 13, 2024

If you want to thrive during a recession like I did in 2009, you must focus on homeowners who need to sell. If you get a listing presentation, focus on data and your analysis of that data to prove your value to homeowners. Instead of pulling back on marketing, Nike doubled down on its brand messaging. Don’t believe me?

Agents 448

Agents Branding Equity Design 448

Housing Wire

DECEMBER 6, 2024

Brand consistency helps build your brand identity. But some software makes delivering custom real estate newsletters for clients that showcase your branding easier. However, there are several other ways to send well-designed, custom-branded newsletters that fit your style. Need some great ideas?

Pre-approval 391

Pre-approval Design Industrial Agents 391

Housing Wire

MAY 5, 2021

A good brand isn’t just for companies. In today’s online environment, personal branding is a growing expectation to grow community. Building a brand that is both strong and empathetic in a time of adversity was fiercely important in 2020, and continues to resonate into this year.

Marketing 433

Marketing Branding Title Mortgages 433

Housing Wire

MARCH 5, 2025

In a press release, the company said it plans to grow the partnership over the next several years through a variety of initiatives designed to build its brand while supporting its mission, vision, values, and industry leadership. Olympic and Paralympic teams at the 2028 Olympics. This includes meaningful engagement with U.S.

Design 303

Design Mortgages Branding Finance 303

Housing Wire

APRIL 2, 2025

Jonathan Scarpati Jonathan has been at the core of driving reverse mortgage adoption and awareness in the industry for over 20 years, and were excited to extend his leadership abilities to accelerate performance as we modernize our brand and expand our reach, FOA President Kristen Sieffert said.

Equity 259

Equity Finance Lending Branding 259

Housing Wire

FEBRUARY 14, 2024

Jeremy Foster: The traditional home purchase process for homeowners is broken. A majority of homeowners must sell their current home before they can qualify for a mortgage on their next home due to federal lending requirements around debt-to-income and down payments. Calque provides homeowners with a Purchase Price Guarantee (i.e.,

Backup offer 445

Backup offer Loan Officer Home sale contingency Branding 445

Housing Wire

FEBRUARY 27, 2024

It’s no secret that homeowners search online to find a listing agent who can sell their home quickly and for top dollar. SmartZip’s analytics are based on over 250 data points related to the properties and homeowners in your target market. But what if you could find them first? FAQs Is SmartZip right for you?

Branding 453

Branding Land Brokerage Agents 453

Housing Wire

FEBRUARY 1, 2023

Sagent uses the phrase “Visionaries Who Get The Details” to describe this combination of ambitious homeowner-first fintech vision and mortgage servicing operations expertise. and see the same data their customer is seeing.

Mortgages 487

Mortgages Technology Investor Equity 487

Housing Wire

SEPTEMBER 19, 2024

We are excited to deliver the Heartland Bank brand to our reverse mortgage customers,” said Medina Cicak, the bank’s newly appointed chief commercial officer. The simplified and modern new brand elements are visually appealing and provide simple navigation across our customer facing platforms.

Mortgages 445

Mortgages Banks Finance Branding 445

Housing Wire

JUNE 20, 2024

Like kvCORE, BoldTrail is a branded portfolio that unites a collection of capabilities into one system, bringing Inside Real Estate products together in one place. “BoldTrail extends to consumers, helping our customers build and create lifelong homeowner relationships for long-term sustainability and profit.”

Technology 448

Technology Branding Industrial Development 448

Housing Wire

OCTOBER 14, 2020

This article was written for FinLedger, HW Media’s new fintech focused news brand designed specifically for financial services professionals in banking, payments, insurance and proptech. market for homeowners’ insurance. Register for the FinLedger Daily Newsletter. billion U.S. The technology works on both mobile and web apps.

Lending 432

Lending Technology Branding Banks 432

Housing Wire

DECEMBER 4, 2023

As a result, many homeowners stayed put and kept their mortgages and postponed listing their homes. Almost a third of people surveyed reported being ready to give up on having a brand new home, living close to their family, having access to public transportation, or living in a neighborhood with historical charm.

Marketing 479

Marketing Banks Lending Mortgages 479

Housing Wire

MARCH 10, 2022

In reality, being a homeowner over the past decade has set consumers up nicely during this burst of inflation! The benefit of being a homeowner is that with a 30-year fixed mortgage rate , that mortgage payment is fixed for the life of the loan. So how does this make being a homeowner a hedge against inflation? How is that?

Mortgages 543

Mortgages As-is Branding Investor 543

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. With competition for online leads heating up, we think AgentFire’s brand-first approach can be a game changer for brand-conscious agents, teams and even boutique brokerages.

Brokerage 438

Brokerage Agents Branding Land 438

Housing Wire

SEPTEMBER 11, 2023

Founded in 2022 by Eric Meadow, Home Sale Assured produces a “Guaranteed Backup” options contract, which enables existing homeowners to buy their next home before closing the sale of their current home. In the acquisition, Flyhomes will be acquiring the Home Sale Assured brand and Meadow will join Flyhomes as VP of partnerships.

Debt-to-income ratio 426

Debt-to-income ratio Purchase and sale agreement Sales Loans 426

Housing Wire

SEPTEMBER 1, 2023

Name Job Title Company Name Aaron Kardell Vice President of Product Lone Wolf Technologies Aayaam Kapoor Vice President of Product and Agency Real Estate Webmasters Amaly Quiroz Vice President of Transaction Operations eXp Realty Amy Gorce CEO REdistribute Andrew Binkley President Constellation Real Estate Group Ankur Bansal President of HomeLight (..)

Technology 475

Technology Title Development Lending 475

Housing Wire

SEPTEMBER 23, 2024

The new division focuses on the needs of retired and elderly homeowners who wish to benefit from their property’s equity ,” the company said in its announcement. The division aims to assist the retired and senior adult community’s financial needs by providing a variety of mortgage products tailored to their needs.”

Lending 436

Lending Mortgages Equity Loan Officer 436

Housing Wire

JULY 17, 2024

Finance of America brand consolidation When Finance of America announced its intention to acquire then-industry leader American Advisors Group (AAG), the reverse mortgage industry initially reacted with cautious optimism. So far this year, two lenders have made eye-opening moves in their approaches to reverse mortgage messaging.

Mortgages 439

Mortgages Marketing Finance Equity 439

Housing Wire

AUGUST 2, 2024

Eric Ellsworth “There always was this American Senior brand that some of our branches used, and the internal call center used American Senior as well,” Ellsworth said. “We Walker added that he hopes the reverse mortgage industry at large appreciates the presence of a new brand in the market.

Lending 434

Lending Branding Loan Officer Technology 434

Housing Wire

JUNE 23, 2022

According to the NAR, the average homeowner stays in their home 13 years. Zillow, the most powerful brand in the history of housing, launched with a “power to the people” ethos aimed at wresting control over real estate information from Realtors. Today, over 75% of its revenue comes from these folks. I don’t know.

Branding 418

Branding Residential Technology As-is 418

Housing Wire

JUNE 26, 2024

His LinkedIn profile also lists him as the founder and president of Riviera Bathers , a luxury swimwear design brand that launched in January. “In It was acquired in 2017 by FRONTSTEPS , a software platform for homeowners associations , homebuilders , Realtors and homeowners.

Sales 368

Sales Technology Branding Construction 368

Housing Wire

JUNE 30, 2021

My view is that HECM products will continue to grow in importance as a critical home equity extraction vehicle for our aging population of homeowners. We seek to support and magnify the voice of any media brand that joins us – and to provide resources to help them grow faster with expanded ambitions.

Mortgages 432

Mortgages Branding Equity Industrial 432

Housing Wire

JUNE 24, 2021

After years of aggregating behavioral data from homebuyers and homesellers at the largest real estate brokerages in the country, Buyside is proud to announce the launch of their expansion into core & ancillary services by focusing on the homeowner. Williams IV, CEO, Buyside.

Pre-approval 382

Pre-approval Equity Loan Officer Brokerage 382

Housing Wire

JANUARY 31, 2024

That doesn’t mean you can’t shake it up with some clever posts or bring in your personal side every now and then — it just means staying true to your brand. Generate relatability Authenticity and vulnerability are huge factors to think of when building out a digital brand.

Branding 456

Branding Finance As-is Mortgages 456

Housing Wire

MAY 20, 2021

With thousands of followers on Instagram, Peitz has made a name for herself in the social realm, outlining thoughtful and realistic ways to boost personal brands within the housing community. Peitz has also written and spoken for the Inman Group on personal branding and visual marketing resources.

Branding 370

Branding Title Design Loans 370