Housing Wire

JUNE 5, 2024

Leading reverse mortgage lender Finance of America (FOA) has undergone a round of layoffs that are impacting multiple levels of the organization, including retail and corporate leadership positions. The news was first reported by National Mortgage News.

Finance 482

Finance Sales Equity Mortgages 482

Housing Wire

MARCH 27, 2025

Self-branded “financial fitness” platform FinLocker announced Wednesday that it will cover 100% of the verification costs for mortgage borrowers who use lenders’ FinLocker-powered apps. Edge Home Finance launched its Edge Loan Advisor platform in January 2025 that is powered by FinLocker. ” . ”

Mortgages 389

Mortgages Loan Officer Technology Loans 389

Housing Wire

MARCH 14, 2025

This was some of the perspective shared this week by Kristen Sieffert , president of Finance of America (FOA) when the company presented its earnings results for the fourth quarter and full year. We’ve been working over the last year now on a complete advertising and brand platform transition, [which] goes live in Q2.

Branding 356

Branding Equity Lending Finance 356

Housing Wire

APRIL 27, 2021

Finance of America intends to acquire Parkside Lending ‘s third-party origination channel operation for $40 million, the publicly traded lender and servicer announced Tuesday. Our TPO business is a part of our long-term growth strategy,” Bill Dallas, president of Finance of America Mortgage, said in a statement.

Finance 370

Finance Lending Mortgages Renovation 370

Housing Wire

APRIL 18, 2023

Today, she interviews Yanely Espinal, the Education Outreach Director for NextGen Personal Finance. As a child from an immigrant family, financial literacy was not something that was discussed at home, and Yanely struggled with personal finance as she entered adulthood. I’m a daughter of immigrants. I had no idea.

Finance 370

Finance Loans Branding Banks 370

Housing Wire

NOVEMBER 12, 2024

Finance of America (FOA), the leading reverse mortgage lender, presented a robust outlook last week in its third-quarter 2024 earnings and is aiming to hit the ground running with business in 2025. New ad agency, HomeSafe Second performance Sieffert also revealed that the company has enlisted the services of a new advertising agency partner.

Mortgages 370

Mortgages Equity Lending Design 370

Housing Wire

APRIL 2, 2025

Top-five reverse mortgage industry lender Finance of America (FOA) announced on Wednesday that it has promoted Jonathan Scarpati to the role of chief production officer. Scarpati previously served as the company’s senior vice president of wholesale lending.

Equity 307

Equity Finance Lending Mortgages 307

Housing Wire

JULY 25, 2023

F2 Finance wants to scoop up a share of a “fragmented” fix-and-flip market as a lack of housing inventory sharply limits transactions. just to give an idea of how fragmented it is in terms of the lender,” Christian Faes, founder of F2 Finance, said in an interview with HousingWire. LendInvest has more than $4.7 billion (£3.7

Finance 370

Finance Marketing Lending Loans 370

Housing Wire

APRIL 1, 2022

Finance of America CEO Patti Cook. In February, Finance of America CEO Patti Cook announced her retirement after a successful career in finance that spanned 45 years. When you look at how fixed-income developed, mortgage-backed securities were brand new at the time and I was right at the forefront of that work.

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Finance Industrial Development Mortgages 397

Housing Wire

DECEMBER 27, 2024

Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. Will the team’s branding, marketing, leads and support help you close more deals with less stress? They create content, manage the teams social media, and design marketing campaigns to attract leads.

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Purchase and sale agreement Branding Agents Closing 418

Housing Wire

FEBRUARY 19, 2025

For example, a partnership with a mortgage broker make sure clients receive fast, reliable financing options that help the team close deals faster. Marketing and branding Effective marketing is essential to growing a real estate business or any business, regardless of the industry.

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Branding Technology Brokerage Title 344

Housing Wire

FEBRUARY 6, 2025

according to Inside Mortgage Finance (IMF). The lender indicated it is in a good position to recapture much of its existing servicing business through investments in its brand and an end-to-end digital experience. The lender posted pretax income of $1.1 billion last year, up from $732 million in 2023.

Loans 411

Loans Equity Principal Mortgages 411

Housing Wire

APRIL 18, 2025

Where the tech stack is today When asked to assess where the reverse mortgage technology stack sits today, Brian Conneen , the recently appointed chief information officer at Finance of America (FOA), said that the largest opportunity exists within digital customer experiences.

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Technology Mortgages Industrial Finance 355

Housing Wire

JANUARY 24, 2025

Our team has created a remarkable platform and brand, and we are now set to embark on a new growth phase with Newfi as a key strategic partner together with Apollos backing,” Franck Ruimy, Dunmor’s founder and CEO, said in a statement.

Equity 367

Equity Lending Residential Branding 367

Housing Wire

DECEMBER 23, 2024

Finance of America (FOA) had a booth presence at the event. Ashley Smith , the company’s senior vice president of brand marketing and strategic communications, said that home equity was a commonly discussed topic during the event. That made it easier for FOA representatives to initiate conversations, she said.

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Lending Mortgages Industrial Finance 396

Housing Wire

NOVEMBER 14, 2024

stock market, companies like Finance of America (FOA) and Ellington Financial — the parent of reverse lender Longbridge Financial — have recently released their third-quarter 2024 earnings results. With several top 10 reverse mortgage lenders now active in some form within the U.S.

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Investor Mortgages Bankruptcy Equity 370

Housing Wire

MARCH 6, 2025

Another factor is Reals private-label program, which launched in 2024 and allows brokerage affiliates to keep their branding. Net cash provided by operating activities a measure of how the business is performing outside of investing and financing activities was $48.7 Real also added head count to its nascent mortgage business.

Brokerage 370

Brokerage Agents Loan Officer Technology 370

Housing Wire

MARCH 21, 2025

As industry analyst Mike Delprete put it in a recent blog post , both firms are now in search of the holy grail of real estate: a one-stop shop that combines home search, buy & sell, financing, and title insurance. But Zillow has that recognizable consumer brand. If Zillow and Rocket had teamed up, it would have been killer.

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Loan Officer Loans Mortgages Title 291

Housing Wire

MARCH 5, 2025

In a press release, the company said it plans to grow the partnership over the next several years through a variety of initiatives designed to build its brand while supporting its mission, vision, values, and industry leadership. Pennymac was the nations second-largest lender in 2024, according to Inside Mortgage Finance (IMF) data.

Design 375

Design Mortgages Branding Finance 375

Housing Wire

FEBRUARY 21, 2025

And so, if you’re in the mortgage lending business and you’re not thinking about seniors and looking at providing financing for them, you’re going to have a problem. One in three homes in the United States is owned by somebody 65 and older, and every year, that percentage goes up, Mayer said.

Mortgages 342

Mortgages Branding Industrial Lending 342

Housing Wire

APRIL 22, 2025

As it aims to appeal to potential clients who may be taking a closer look at tapping into home equity , reverse mortgage lender Finance of America (FOA) has debuted a new marketing campaign in concert with its new creative agency to illustrate the lifestyle impacts of its products.

Equity 281

Equity Marketing Finance Mortgages 281

Housing Wire

JANUARY 9, 2025

In this weeks episode of the Power House podcast, HousingWire President Diego Sanchez is joined by Varun Krishna , CEO of Rocket Companies and Rocket Mortgage , to explore his background, Rockets tech-focused approach to servicing and retention, and its upcoming brand transformation in 2025. We’re serious about transformation.

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Branding Technology Finance Mortgages 284

Housing Wire

MARCH 31, 2025

There’s the origination process, which is all of the financing, title closing, and then servicing, where they essentially develop a lifetime relationship. There’s interacting with the consumer at the top of the funnel as they go through the experience of searching for a home or selling a home.

Technology 332

Technology Mortgages Industrial Title 332

Housing Wire

JULY 17, 2024

Finance of America brand consolidation When Finance of America announced its intention to acquire then-industry leader American Advisors Group (AAG), the reverse mortgage industry initially reacted with cautious optimism. So far this year, two lenders have made eye-opening moves in their approaches to reverse mortgage messaging.

Mortgages 448

Mortgages Marketing Finance Equity 448

Housing Wire

SEPTEMBER 19, 2024

Heartland Bank , the leading reverse mortgage lender in Australia and New Zealand , will rebrand its dedicated reverse mortgage division from “Heartland Finance” to “Heartland Bank” following a recent acquisition and a repositioning of its offerings. “We

Mortgages 448

Mortgages Banks Finance Branding 448

Housing Wire

APRIL 21, 2025

Amid inflation worries, political turmoil and ripple effects from new federal spending cuts , Americans are growing increasingly pessimistic about the economy, housing market and their personal finances, according to a new consumer sentiment survey. Only 34% of U.S.

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Principal Renovation Branding Finance 254

Housing Wire

MAY 7, 2024

Finance of America Companies (FOA), which controls the outgoing brands Finance of America Reverse (FAR) and American Advisors Group (AAG), recorded a net loss under generally accepted accounting principles (GAAP) of $16 million in Q1 2024 and an adjusted net loss of $7 million for the quarter, according to a recently released earnings report.

Branding 459

Branding Finance Principal Loans 459

Housing Wire

JANUARY 11, 2021

As of November, loanDepot was the nation’s eighth-largest originator and the 31st largest servicer, according to Inside Mortgage Finance. Thanks to our brand investment over time, we are also one of the most recognized brands in the industry today. LoanDepot posted net income of $1.47 All of this gives us enormous runway.

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Branding Banks Loans Finance 514

Housing Wire

SEPTEMBER 9, 2024

“This acquisition furthers our long-term plan of developing a full-service commission-free homebuying and financing technology platform powered by our proprietary AI technology and dedicated professionals,” Brent Miller, chief financial officer of reAlpha, said in a prepared statement.

Brokerage 458

Brokerage Mortgages Technology Branding 458

Housing Wire

MARCH 5, 2025

8 on the Inside Mortgage Finance ranking of top originators at just under $40 billion. That’s had a huge impact for me in terms of being able to create this brand for myself. Shant Banosian, ranked the No. Victor Ciardelli will remain the CEO of Rate Companies. My goal is to help the LOs here do the same thing.

Loan Officer 435

Loan Officer Loans Technology Mortgages 435

Housing Wire

SEPTEMBER 28, 2023

Anderson, who started the new role in September, will oversee all aspects of the firm’s marketing, branding and demand-generation efforts. Prior to Finance of America, Anderson held CMO positions at Stearns Lending and Certainty Home Loans. Anderson won HousingWire’s Marketing Leader Award in 2021.

Loans 435

Loans Marketing Lending Finance 435

Housing Wire

DECEMBER 22, 2023

Entering the real estate finance world in the summer of 2022 as a 23-year-old, I immediately felt like a fish out of water. So, what does this mean for the world of real estate finance? It means that loan originators need to realize the importance of having a digital brand. What does this mean for the real estate finance world?

Branding 459

Branding Technology Finance Industrial 459

Housing Wire

AUGUST 10, 2022

Nonbank lender Panorama Mortgage Group has added Texas-based Lone Peak Lending to its growing stable of brands. Panorama offers platforms for human resources, finance, technology, legal and compliance services to its group of lenders. Broadening homeownership opportunities and serving our customers well is what we’re all about.”.

Lending 448

Lending Mortgages Loan Officer Branding 448

Housing Wire

SEPTEMBER 17, 2024

Industry-leading reverse mortgage lender Finance of America (FOA) on Tuesday announced updates and new details for a previously announced exchange offer , which would swap current investor bonds due in 2025 with new bonds due one to four years later. The company also unveiled a series of new TV spots with former AAG spokesman Tom Selleck.

Commercial 432

Commercial Finance Branding Principal 432

Housing Wire

NOVEMBER 21, 2023

The group will be branded as Shamrock, Powered by CMG Home Loans. According to Inside Mortgage Finance (IMF) estimates, CMG was the 16th-largest mortgage lender in the country in the first nine months of 2023, with a $16 billion volume, an increase of 17.5% year over year.

Loan Officer 448

Loan Officer Lending Loans Finance 448

Housing Wire

JANUARY 19, 2024

It’s the case for Finance of America Companies (FOA) Chief Marketing Officer Chris Moschner. Chris Moschner Working for P&G gave Moschner access to marketing assignments for a lot of international and domestic brands, which offered a baseline of classic marketing principles he would take further into his career.

Mortgages 447

Mortgages Finance Branding Industrial 447

Housing Wire

MAY 8, 2024

PMG offers platforms for human resources, finance, technology , legal and compliance services to its group of lenders. In 2019, PMG added two brands, one of which was Legacy Home Loans , which focuses on increasing the Black homeownership rate in America.

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Loans Mortgages Lending Branding 440