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Dunmor, Newfi augment partnership with minority equity investment

Housing Wire

Business-purpose residential mortgage lender Dunmor announced Thursday that it has received a minority equity investment from Newfi Lending , a nonagency mortgage lender owned by funds managed by Apollo Global Management. According to Dunmor, the investment is an extension of an original partnership initiated in June 2024.

Equity 358
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Better, Biz2Credit partner to offer small biz financing via home equity products

Housing Wire

Better.com today announced a new partnership with Biz2Credit , which will provide Biz2Credits customers the option to receive $50,000 to $500,000 in additional financing options through Better.com s Home Equity Line of Credit ( HELOC ) and Home Equity Loan (HELOAN) products.

Finance 219
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Newrez parent Rithm Capital posts 57% profit growth in 2024

Housing Wire

billion in consumer loans from Goldman Sachs while also closing a deal to purchase Sculptor Capital Management and its $33 billion in assets under management. In total, its funded loan volume jumped from $8.9 Its refinance recapture rate in 2024 when including closed-end second-lien loans was 52%, up from 41% two years earlier.

Loans 392
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FOA seeks to ‘modernize’ reverse mortgage outreach efforts to seniors

Housing Wire

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Mortgages 369
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FOA debuts new marketing campaign tying home equity to life’s ‘next chapter’

Housing Wire

As it aims to appeal to potential clients who may be taking a closer look at tapping into home equity , reverse mortgage lender Finance of America (FOA) has debuted a new marketing campaign in concert with its new creative agency to illustrate the lifestyle impacts of its products.

Equity 231
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Terry Schmidt says Guild is seeing more interest in reverse mortgages

Housing Wire

The California-based lender recently introduced a revised branding effort , the “Flex Payment Mortgage“ suite, that is designed to broaden the appeal of its reverse offerings to more potential partners. We service most of our own loans on the traditional side as well as the reverse side.

Mortgages 370
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FOA’s Kristen Sieffert talks about growing the business in 2025

Housing Wire

Despite a drop in overall profitability in the fourth quarter of 2024, FOA, one of the nations leading reverse mortgage lenders, remains optimistic about the total addressable market for home equity-based retirement products and will continue to develop its offerings in 2025.

Branding 327