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Dunmor, Newfi augment partnership with minority equity investment

Housing Wire

Business-purpose residential mortgage lender Dunmor announced Thursday that it has received a minority equity investment from Newfi Lending , a nonagency mortgage lender owned by funds managed by Apollo Global Management. According to Dunmor, the investment is an extension of an original partnership initiated in June 2024.

Equity 367
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FOA’s Kristen Sieffert talks about growing the business in 2025

Housing Wire

Despite a drop in overall profitability in the fourth quarter of 2024, FOA, one of the nations leading reverse mortgage lenders, remains optimistic about the total addressable market for home equity-based retirement products and will continue to develop its offerings in 2025.

Branding 356
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FAR, AAG to unify under Finance of America brand

Housing Wire

Finance of America Companies (FOA) announced on Monday that its reverse mortgage brands — Finance of America Reverse (FAR) and American Advisors Group (AAG) — will be consolidated under the singular Finance of America brand going forward. A single brand will help with our customer experience. Those were much more pressing needs.”

Branding 468
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Legacy Group Capital acquires home equity investment fintech Rook Capital

Housing Wire

Bellevue, Washington-based real estate investment firm Legacy Group Capital announced this week that it has acquired fintech company Rook Capital , a provider of home equity investment (HEI) products through its “Shared Value Investment” brand. Legacy is privately owned and terms of the deal were not disclosed. “As

Equity 459
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FOA seeks to ‘modernize’ reverse mortgage outreach efforts to seniors

Housing Wire

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Mortgages 370
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Citi looks to grow market share with mortgage.com platform

Housing Wire

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Market share and brand authority Why launch this site now?

Marketing 418
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Terry Schmidt says Guild is seeing more interest in reverse mortgages

Housing Wire

The California-based lender recently introduced a revised branding effort , the “Flex Payment Mortgage“ suite, that is designed to broaden the appeal of its reverse offerings to more potential partners. It wants options available to first-time buyers as well as age-appropriate offerings for a person’s later years.

Mortgages 370