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Dunmor, Newfi augment partnership with minority equity investment

Housing Wire

Business-purpose residential mortgage lender Dunmor announced Thursday that it has received a minority equity investment from Newfi Lending , a nonagency mortgage lender owned by funds managed by Apollo Global Management. According to Dunmor, the investment is an extension of an original partnership initiated in June 2024.

Equity 367
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FOA debuts new marketing campaign tying home equity to life’s ‘next chapter’

Housing Wire

As it aims to appeal to potential clients who may be taking a closer look at tapping into home equity , reverse mortgage lender Finance of America (FOA) has debuted a new marketing campaign in concert with its new creative agency to illustrate the lifestyle impacts of its products.

Equity 293
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Better, Biz2Credit partner to offer small biz financing via home equity products

Housing Wire

Better.com today announced a new partnership with Biz2Credit , which will provide Biz2Credits customers the option to receive $50,000 to $500,000 in additional financing options through Better.com s Home Equity Line of Credit ( HELOC ) and Home Equity Loan (HELOAN) products.

Finance 219
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FAR, AAG to unify under Finance of America brand

Housing Wire

Finance of America Companies (FOA) announced on Monday that its reverse mortgage brands — Finance of America Reverse (FAR) and American Advisors Group (AAG) — will be consolidated under the singular Finance of America brand going forward. A single brand will help with our customer experience. Those were much more pressing needs.”

Branding 468
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FOA seeks to ‘modernize’ reverse mortgage outreach efforts to seniors

Housing Wire

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Mortgages 370
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FOA enlists new marketing agency in renewed push

Housing Wire

The company which formally announced the arrangement on Thursday includes business and brand strategy, creative development and industry thought leadership initiatives, according to the announcement. Weve been working over the last year now on a complete advertising and brand platform transition, [which] goes live in Q2.

Marketing 300
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FOA’s Kristen Sieffert talks about growing the business in 2025

Housing Wire

Despite a drop in overall profitability in the fourth quarter of 2024, FOA, one of the nations leading reverse mortgage lenders, remains optimistic about the total addressable market for home equity-based retirement products and will continue to develop its offerings in 2025.

Branding 356