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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 459
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Fresh coat of paint: Rocket unveils the first stage of its rebrand

Housing Wire

Rocket Companies , the parent of Rocket Mortgage , on Tuesday unveiled a refresh to its brand identity in an effort to unify Rocket’s many companies under a single umbrella. The name changes were not the only brand refreshes announced Tuesday. As part of this effort, Rocket is rebranding some of its businesses.

Staging 370
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Marketing Leaders take the stage at HW Annual Oct. 10-12

Housing Wire

Whether you’re in the marketing space, a mortgage executive at a lender or real estate leader, we’ve designed this so all attendees can learn from the path these creative and innovative executives have walked to inform your go-to-market strategy for 2024. In four dedicated sessions, our Marketing Leaders will focus on this theme and more.

Staging 434
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Marketing Leaders take the stage at HW Annual Oct. 10-12

Housing Wire

Whether you’re in the marketing space, a mortgage executive at a lender or real estate leader, we’ve designed this so all attendees can learn from the path these creative and innovative executives have walked to inform your go-to-market strategy for 2024. Attendees can find inspirational speakers on stage at the Marketing Leaders section.

Staging 370
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Dark Matter adds second LOS to platform alongside Empower

Housing Wire

The Empower LOS is designed for lenders looking to scale by offering extensive exception-based workflows, comprehensive automation and the flexibility to adapt to complex operational models.” The company added that this consolidation is designed to benefit all the brands it oversees.

Branding 446
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How to become a luxury real estate agent

Housing Wire

Use this tool: Coffee & Contracts Thoughtfully designed by former real estate agent Haley Ingram, Coffee & Contracts offers a suite of upscale social media templates for every social platform. Polished branding and online presence Luxury clients expect excellence in every aspect, including the presentation of their potential homes.

Agents 448
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Liberty Reverse parent Ocwen seeks to rebrand this year

Housing Wire

The only entity to be immediately impacted in the initial rebranding stage is Ocwen itself, but a version of the new name is expected to roll out to both Liberty and PHH at some point in 2024. We believe our new brand genuinely represents how we operate and our focus on delivering results consistent with what our customers expect from us.”

Branding 437