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How to create real estate branding that attracts your ideal clients

Housing Wire

This is where branding comes in. Well dive into what a real estate brand is, what makes a great brand and why its important for your real estate business, plus tips for creating and showcasing your own custom real estate brand. What is real estate branding? This is due to their strong branding.

Branding 300
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RealTrends launches real estate agent and team city rankings

Housing Wire

These rankings are designed to help top-performing agents and teams highlight their accomplishments within their specific local markets, enhancing their credibility where it matters most — close to home. However, Leading RE agents and team bested the sales volume.

Agents 464
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Moment of truth: 2025 RealTrends Verified rankings are open for submission

Housing Wire

RealTrends Verified first arrived on scene in March 2024 as the first dual-verified real estate sales performance platform that highlights brokerages , agents and teams that deserve to stand out among their peers. Nate Smoyer “This is going to be the brand’s biggest year ever. of real estate professionals.

Brokerage 369
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Digital open house sign-in solutions agents swear by for lead generation

Housing Wire

In real estate, relationships drive sales, and having a way to collect visitor contact information is vital to building those connections. Digital open house sign-in solutions offer agents a clear advantage, blending convenience with powerful data for more efficient sales strategies.

Agents 397
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The Real Brokerage continues its expansion tear in California, Florida

Housing Wire

Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs. The team is led by Shane Burgman, who has averaged 50 home sales per year during his 10-year career, racking up more than $200 million in sales in the process.

Brokerage 397
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Thinking of joining a real estate team? Here’s everything you should know

Housing Wire

The Specialized Team Every team members role is based on their strengths agents specialize in either listings or sales, while support staff focuses on marketing or transactional details. Team structures to avoid While most team structures are designed for growth and success, not all teams are set up that way.

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Citi looks to grow market share with mortgage.com platform

Housing Wire

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Citi led creative testing throughout the year-long site design and build, and will conduct testing throughout 2025.

Marketing 418