Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

Agents 397

Agents Branding Marketing Industrial 397

Housing Wire

DECEMBER 27, 2024

It can vary widely depending on the size of the team, its overall goals and the type of market it serves. The Multi-Level Marketing (MLM) Team Team members focus on recruiting agents to build the team while receiving residual income for agents in their downline.

Purchase and sale agreement 414

Purchase and sale agreement Branding Agents Closing 414

Housing Wire

AUGUST 1, 2024

On a recent episode of the Power House podcast, HousingWire CEO Clayton Collins sat down with Mickey Neuberger, chief marketing officer at Realtor.com and the former vice president of global marketing at eBay. Neuberger shares how he started his marketing career on the data and analytics side of the fence. We’re the No.

Branding 428

Branding Agents Development Marketing 428

Housing Wire

JANUARY 14, 2025

To excel, you must enter the industry with four main elements: a clear vision, a recognizable brand, an inspired team, and the systems to support them. This will be used in your marketing and branding, so be sure its polished. Craft a noteworthy real estate brand and logo Your brand is how people perceive your brokerage.

Brokerage 358

Brokerage Branding Agents Industrial 358

Housing Wire

NOVEMBER 12, 2024

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Mortgages 363

Mortgages Equity Lending Design 363

Housing Wire

JUNE 13, 2024

Multichannel mortgage lender New American Funding (NAF) announced this week the relaunch of its initiative designed to recruit, educate and expand loan officer understanding around issues faced by borrowers of color as “ NAF Black Impact.”

Design 451

Design Loan Officer Branding Loans 451

Housing Wire

JANUARY 28, 2025

Luxury real estate auction house Concierge Auctions has entered a co-marketing partnership with proptech startup Luxury Presence , announced today. The partnership also gives Concierge’s agents and brokers access to Luxury Presence s advanced website design, hosting and SEO services.

Marketing 258

Marketing Branding Agents Design 258

Housing Wire

FEBRUARY 23, 2023

A successful marketing strategy is essential in an environment of fierce competition among global real estate companies. Two vital components of a marketing strategy remain a clear company story and the ability to generate engaging content. That’s what we do as a brand. grown and diminish in value.”

Branding 383

Branding Design Marketing As-is 383

Housing Wire

JANUARY 20, 2025

In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent. Nate Smoyer “This is going to be the brand’s biggest year ever. The platform analyzes individual performance data to highlight the top 1.5%

Brokerage 351

Brokerage Branding Agents Industrial 351

Housing Wire

DECEMBER 6, 2024

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Lets dive in!

Pre-approval 390

Pre-approval Design Industrial Agents 390

Housing Wire

OCTOBER 16, 2024

Understanding that real estate housing markets are hyperlocal, the RealTrends Verified City Rankings represent the newest evolution of RealTrends agent and team rankings. reflecting the importance of localized expertise in today’s evolving market. Find out which agents and teams ranked highest in your city here.

Agents 427

Agents Commercial Land Branding 427

Housing Wire

JANUARY 23, 2025

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. But where do you start?

Design 305

Design Branding Agents Marketing 305

Housing Wire

MAY 5, 2021

A good brand isn’t just for companies. In today’s online environment, personal branding is a growing expectation to grow community. Building a brand that is both strong and empathetic in a time of adversity was fiercely important in 2020, and continues to resonate into this year.

Marketing 432

Marketing Branding Title Mortgages 432

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. We’re in a situation where it is important to be a part of a big brand, and to be some part of a brand that has global reach or national reach or amazing technology or the best marketing or network — that’s incredible.

Industrial 458

Industrial Brokerage Branding Agents 458

Housing Wire

JANUARY 8, 2025

After rock-solid careers of their own, they decided to combine their skills and their shared passion to help Chinese home buyers, sellers and investors navigate Southern Californias competitive real estate market, Real President Sharran Srivatsaa said in a statement. Theyve set the gold standard for service to the Chinese community.

Brokerage 397

Brokerage Technology Agents Branding 397

Housing Wire

APRIL 10, 2024

Nominations for the 2024 Marketing Leaders award are open now through April 30. This prestigious accolade recognizes the visionaries, innovators and strategists who have set new standards of marketing excellence in mortgage and real estate. She is always strategizing for the future to stay one step ahead of current market trends.

Marketing 425

Marketing Loan Officer Branding Loans 425

Housing Wire

JANUARY 27, 2025

She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four years. Luckily, she had the time to (patiently) walk us through the exact strategies she used to build a Zoomer real estate brand on TikTok and gave us her advice for new agents. Kina Desantis did. Sound familiar? .

Agents 351

Agents Brokerage Branding Design 351

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. The designs aren’t exclusive to you and there’s no automation for posting.

Marketing 434

Marketing Branding Design Agents 434

Housing Wire

MARCH 26, 2025

Under what NAR is calling its MLS Listing Options for Sellers policy , sellers will have the option to delay marketing their listing publicly as long as they sign the required disclosure. Weve always been committed to ensuring that our policies meet the needs of our subscribers in a changing market, and that will always be the case.

Industrial 351

Industrial MLS Brokerage Seller disclosure 351

Housing Wire

NOVEMBER 7, 2024

The California-based lender recently introduced a revised branding effort , the “Flex Payment Mortgage“ suite, that is designed to broaden the appeal of its reverse offerings to more potential partners. We think there’s a lot more opportunity and we’re going to keep focusing on that as well,” she said.

Mortgages 366

Mortgages Equity Lending Branding 366

Housing Wire

SEPTEMBER 5, 2024

Digital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and inventory shortages, budgeting effectively for marketing across paid channels has never been more critical.

Marketing 455

Marketing Branding Commercial Mortgages 455

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

Marketing 475

Marketing Branding Design Agents 475

Housing Wire

JULY 1, 2021

If there’s one common characteristic that HousingWire saw the brightest marketing leaders and minds in the housing industry wield last year , it was being agile. When the world shifted to work from home , marketers stepped in with new messaging and strategic campaigns to reach their target audience. SVP, Marketing.

Marketing 416

Marketing Title Branding Lending 416

Housing Wire

MARCH 18, 2024

Roomvu , a Canadian-based video marketing platform for residential real estate agents, is partnering with Leading Real Estate Companies of the World (LeadingRE) and Realty One to mark Roomvu’s expansion into the U.S. Our expansion into the U.S. Our partnerships with LeadingRE and RealtyOne are just the beginning.

Marketing 451

Marketing Residential Technology Branding 451

Housing Wire

JUNE 7, 2024

Creating a real estate marketing plan can be harder than it sounds. If your marketing isn’t aligned with your niche, personal brand, and skills, you’ll waste time, money and effort pursuing it. Finally, I’ll wrap up with the three marketing tools every agent needs to hit the ground running in 2024.

Marketing 453

Marketing Branding Agents Design 453

Housing Wire

APRIL 29, 2021

Renowned speaker coach René Rodriguez will headline HousingWire’s virtual Engage Marketing event on June 17. For Engage Marketing’s keynote, he’ll lead a hands-on workshop on how to practically apply his proprietary AMPLIFII Formula to achieve maximum influence. Not a member?

Marketing 435

Marketing Design Branding Banks 435

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. We looked at pricing, design quality, ease of use, lead generation features, and then combed online reviews to get feedback from other working Realtors.

Brokerage 436

Brokerage Agents Branding Land 436

Housing Wire

JULY 17, 2024

Reverse mortgage marketing can be an exacting process. Finance of America brand consolidation When Finance of America announced its intention to acquire then-industry leader American Advisors Group (AAG), the reverse mortgage industry initially reacted with cautious optimism.

Mortgages 437

Mortgages Marketing Finance Equity 437

Housing Wire

MARCH 5, 2025

In a press release, the company said it plans to grow the partnership over the next several years through a variety of initiatives designed to build its brand while supporting its mission, vision, values, and industry leadership. from 2023 and good for a market share of 6.9%. Olympic and Paralympic teams at the 2028 Olympics.

Design 301

Design Mortgages Branding Finance 301

Inman

MAY 24, 2024

Need to create a more pulled-together look for your brand while working with a limited budget? Rachael Hite shares tips to put tech to work for a cohesive design.

Branding 190

Branding Design Technology Agents 190

Housing Wire

MARCH 3, 2025

Are you looking to create a branded website to showcase your listing photos? AgentFire can create a custom website that fully represents your brand. If youre not sure where to start, their Ignite package offers templated web design to get you started. As the agent, you know the market.

Staging 382

Staging Agents Branding As-is 382

Housing Wire

OCTOBER 15, 2024

With high prices and still stiff competition, those looking to buy a home in today’s real estate market need to consider every opportunity, including the choice between new construction or a resale home. It can be tough for a buyer to choose when faced with the allure of a brand-new build or the charm and affordability of an older home.

New Construction 484

New Construction Construction Agents Marketing 484

Housing Wire

MARCH 28, 2022

As lenders adapt to a purchase-centered market , HousingWire spoke to Brian Boero, CEO of 1000watt , about opportunities to grow lenders’ effectiveness in the Realtor and broker market. For those agents who do have plenty of business, the velocity of the market is unreal. Second, most real estate agents are people people.

Marketing 368

Marketing Branding Brokerage Agents 368

Housing Wire

JUNE 15, 2024

Market Leader is an all-in-one solution for generating real estate leads, nurturing them with automated tools, and converting them into long-term clients. Its suite of tools includes a robust CRM, a real estate website, predictive analytics, marketing automation, and much more. Summary Key specs How does Market Leader work?

Marketing 447

Marketing MLS Agents Branding 447

Housing Wire

DECEMBER 27, 2024

Some integrations and custom branding may require upgrading to the Enterprise plan. While Skyslope isnt the cheapest real estate transaction software option on the market, its extensive features and focus on audit and compliance make it worth the investment for brokerages that need a reliable system.

MLS 393

MLS Brokerage Agents Technology 393

Housing Wire

FEBRUARY 26, 2024

Real estate marketing isn’t just about posting a few property listings and hoping for the best. It’s a multifaceted strategy that encompasses branding, lead generation, social media management, content creation and more. Ahead, we list the best real estate marketing companies to help you grow your business.

Marketing 340

Marketing Branding Design Agents 340

Housing Wire

OCTOBER 25, 2024

To capture leads with your IDX website in today’s biblically competitive, post-lawsuit market, you need to think like a luxury agent. Like Serhant, your personal brand, expertise and empathy need to shine through on every page of your website. UX design quality: 4.6 UX design quality: 4.6 UX design quality score: 4.6

Branding 411

Branding Design Brokerage Agents 411