Housing Wire

DECEMBER 5, 2024

From luxury property tours to laugh-out-loud real estate memes, these 21 agents and influencers bring the best of the industry right to your phone. Its the perfect inspiration for agents looking to level-up their branding and marketing. Are you looking to add a dose of inspiration, humor and expertise to your Instagram feed?

Agents 397

Agents Branding Marketing Industrial 397

Housing Wire

FEBRUARY 14, 2024

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 459

Branding Agents Brokerage Development 459

Housing Wire

AUGUST 1, 2024

In this tantalizing conversation, Collins and Neuberger survey the CMO’s path into marketing , his experience and approach to the field, brand presence, social media and Realtor.com’s recent buyer agency advocacy campaign. Neuberger’s first job as a coder started with a company that designed websites and applications for clients.

Branding 428

Branding Agents Development Marketing 428

Housing Wire

NOVEMBER 12, 2024

While the reverse industry has faced unique headwinds over the past couple of years, the company is seeking to build on the momentum provided by its HomeSafe Second proprietary product. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Mortgages 363

Mortgages Equity Lending Design 363

Housing Wire

DECEMBER 6, 2024

Some popular real estate newsletter content includes: Market updates Featured listings Industry news Local news Community events Agent profiles Investment opportunities No matter what content you choose to include, your real estate newsletter should serve as a meaningful touchpoint that continuously builds your client relationships.

Pre-approval 390

Pre-approval Design Industrial Agents 390

Housing Wire

OCTOBER 16, 2024

These rankings are designed to help top-performing agents and teams highlight their accomplishments within their specific local markets, enhancing their credibility where it matters most — close to home. RealTrends excludes transactions such as commercial, rentals, lease, land, empty lots, and outside referred business from published totals.

Agents 427

Agents Commercial Land Branding 427

Housing Wire

FEBRUARY 23, 2023

“Everything we create, from campaigns to assets, is designed to be localized while keeping the brand’s integrity intact,” said Katelyn Castellano, senior vice president of marketing, Americas at Engel & Völkers. That’s what we do as a brand. HW : Engel & Völkers prides itself on being a “brand that listens.”

Branding 383

Branding Design Marketing As-is 383

Housing Wire

JANUARY 23, 2025

These real estate mailers are designed to spread holiday cheer, express gratitude and maintain a personal touch among your network. Top places to order real estate postcards & find attractive templates In todays digital-first world, a postcard with a handwritten note can create a memorable impression. But where do you start?

Design 305

Design Branding Agents Marketing 305

Housing Wire

APRIL 7, 2025

The National Association of Mortgage Brokers (NAMB) today announced the official launch of Hive, an online community platform designed to foster nationwide collaboration, knowledge sharing and professional development for mortgage professionals. “I’m thrilled to lead the Hive initiative at NAMB,” said Frazier.

Mortgages 237

Mortgages Development Branding Industrial 237

Housing Wire

DECEMBER 2, 2020

Prior to 2020, the mantra around the mortgage industry going back to 2016 was that launching a new “digital experience” was the equivalent to table stakes in poker. New investment money began to flow into start-up fintech companies like Blend, Roostify and more than a dozen other new brands. Meanwhile, the industry scrambled.

Industrial 416

Industrial Mortgages Lending Technology 416

Housing Wire

MARCH 5, 2025

In a press release, the company said it plans to grow the partnership over the next several years through a variety of initiatives designed to build its brand while supporting its mission, vision, values, and industry leadership. Olympic and Paralympic teams at the 2028 Olympics. This includes meaningful engagement with U.S.

Design 301

Design Mortgages Branding Finance 301

Housing Wire

DECEMBER 27, 2024

Best books for mindset Failing Forward by John Maxwell Rebecca Del Pozo , an agent and trainer out of Washington State, recommended this book, saying, I read this book in 2003 when I was a brand new real estate agent. The real estate version is especially impactful for us agents, as the conversations in it are tailored to our unique industry.

Agents 397

Agents Title Investor Industrial 397

Housing Wire

APRIL 2, 2025

Top-five reverse mortgage industry lender Finance of America (FOA) announced on Wednesday that it has promoted Jonathan Scarpati to the role of chief production officer. Scarpati previously served as the company’s senior vice president of wholesale lending.

Equity 258

Equity Finance Lending Branding 258

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. We looked at pricing, design quality, ease of use, lead generation features, and then combed online reviews to get feedback from other working Realtors. Here our our picks.

Brokerage 436

Brokerage Agents Branding Land 436

Housing Wire

JANUARY 28, 2025

The partnership also gives Concierge’s agents and brokers access to Luxury Presence s advanced website design, hosting and SEO services. As part of this partnership, the two companies will collaborate on marketing initiatives to promote exclusive, co-branded campaigns and resources.

Marketing 258

Marketing Branding Agents Design 258

Housing Wire

MAY 5, 2021

A good brand isn’t just for companies. In today’s online environment, personal branding is a growing expectation to grow community. It’s one of the few industries that you can carve your niche being you and earn a great living, having control over how you set things up in many ways.”.

Marketing 432

Marketing Branding Title Mortgages 432

Housing Wire

MARCH 14, 2025

Utah-based Inside Real Estate has acquired ListAssist , which provides artificial intelligence (AI)-powered search and marketing technology that’s designed to enhance the property search experience. Joe Skousen , CEO of Inside Real Estate, described the acquisition as a step toward revolutionizing how consumers search for homes.

Technology 198

Technology MLS Branding Industrial 198

Housing Wire

FEBRUARY 4, 2025

The debate on Clear Cooperation Policies (CCPs) continues, with the real estate industry almost unanimously rallying behind these supposedly virtuous rules. Meanwhile, anyone challenging the status quo may be branded as “self-serving” or “indifferent to consumers.” Support an industry-wide ban on dual agency.

MLS 249

MLS Brokerage Industrial Agents 249

Housing Wire

OCTOBER 25, 2024

Like Serhant, your personal brand, expertise and empathy need to shine through on every page of your website. Since almost all of our picks offer roughly the same features, we scored them based on our opinion of their property search experience, design quality, and overall user experience (UX). UX design quality: 4.6

Branding 411

Branding Design Brokerage Agents 411

Housing Wire

AUGUST 7, 2020

This article was written for FinLedger, HW Media’s new fintech-focused news brand designed specifically for financial services professionals in banking, insurance and real estate. For his part, Ubitquity Founder & CEO Nathan Wosnack believes that blockchain technology will disrupt, not replace, the title industry.

Title 493

Title Technology Branding Industrial 493

Housing Wire

SEPTEMBER 9, 2024

The brand includes Home Equity Conversion Mortgage ( HECM ) reverse mortgage products alongside refinances, proprietary jumbo options and HECM for Purchase (H4P) loans. With the Flex Payment Mortgage, Guild is looking to give the reverse mortgage product a new, fresh look and branding,” Cory said.

Mortgages 446

Mortgages VA loan Branding Loans 446

Housing Wire

JULY 17, 2024

While the performance metrics for the reverse mortgage industry so far this year have not been anywhere near record-breaking, this also breeds ambition for participants to focus on ways they can renew their messaging about the product. So far this year, two lenders have made eye-opening moves in their approaches to reverse mortgage messaging.

Mortgages 437

Mortgages Marketing Finance Equity 437

Housing Wire

AUGUST 25, 2024

Our picks for the best brokerage websites include options with powerful integrated CRMs and more branding-focused options that work with the CRM you already use — right out of the box. They offer everything from turnkey websites you can easily customize to concierge design services to help you define (or refine) your brokerage’s brand.

Brokerage 430

Brokerage Branding Agents MLS 430

Housing Wire

FEBRUARY 24, 2025

Here are some of the benefits of using LinkedIn for real estate agents: Target specific people that align with your desired real estate audience Build your brand and online presence to showcase your expertise Network with other agents and real estate professionals like lenders, attorneys, property managers, etc.

Agents 231

Agents HR Branding Title 231

Housing Wire

OCTOBER 16, 2024

And Carlson offers some key tips on centralizing management, building a brand and creating a successful succession plan. Following a brief introduction, Carlson shares his background in the industry. The young executive started his career in 2006 before transitioning into key management roles at Five Star Real Estate in 2012.

Brokerage 431

Brokerage Branding Technology Closing 431

Housing Wire

SEPTEMBER 6, 2024

In an industry where managing a web of technology vendors to support LO’s sales and marketing needs has become overwhelmingly complex, inefficient and creates unnecessary security and compliance risks, CANDID is quickly becoming a leader in transforming how mortgage lenders operate. Click Here

Mortgages 459

Mortgages Technology Staging Industrial 459

Housing Wire

FEBRUARY 14, 2024

Use this tool: Coffee & Contracts Thoughtfully designed by former real estate agent Haley Ingram, Coffee & Contracts offers a suite of upscale social media templates for every social platform. Polished branding and online presence Luxury clients expect excellence in every aspect, including the presentation of their potential homes.

Agents 447

Agents Branding Design Development 447

Housing Wire

SEPTEMBER 5, 2024

The mood in the real estate industry has been gloomy since it was rocked by the $418 million settlement of antitrust lawsuits by the National Association of Realtors (NAR) in March, but brokerages are pulling out all the stops to change that. Umansky’s network goes live on Sept.

Brokerage 429

Brokerage Agents Branding Industrial 429

Housing Wire

SEPTEMBER 3, 2024

For many in the real estate industry, Aug. As it became clear that many real estate professionals are in need of guidance, brokerages and industry leaders have launched a variety of educational resources and training courses for agents and brokers. In the same way, we felt this was just too important to keep online in house.”

Brokerage 468

Brokerage Agents Industrial Branding 468

Housing Wire

AUGUST 12, 2020

This article was written for FinLedger, HW Media’s new fintech-focused news brand designed specifically for financial services professionals in banking, insurance and real estate. The mortgage industry has been moving in the direction of being more digital. Stay tuned for updates. billion, making it officially a unicorn.

Loans 508

Loans Banks Loan Officer Branding 508

Housing Wire

APRIL 19, 2024

The lawsuits have prompted a reevaluation of industry practices, leading agents to adopt more client-centric approaches with a heavy focus on demonstrating the value they bring to the transaction process. It is crucial that agents’ marketing and branding is more “consumer-centric” and less focused on agent success, wealth and income levels.”

Brokerage 448

Brokerage Branding Agents Industrial 448

Housing Wire

JUNE 3, 2024

Unlike other real estate professionals who have hopped between brands and companies, Amy Lessinger has spent the vast majority of her nearly three-decade-long career at RE/MAX. Can you talk about what first drew you to the brand and what has kept you with the firm for so many years? Brooklee Han: You’ve been at RE/MAX now for 26 years.

Branding 433

Branding Agents Industrial Design 433

Housing Wire

SEPTEMBER 18, 2020

His background includes financially overseeing organizations with revenue in excess of $2 billion, along with growth-oriented companies, like Cambio Health Solutions , which grew from a start-up to an industry leader, prior to its acquisition by FTI Consulting.

Mortgages 397

Mortgages Development Design Industrial 397

Housing Wire

APRIL 10, 2024

HousingWire is proud to have recognized a slew of industry heavyweights since the program started. Amory Wooden , Chief Marketing Officer at Anywhere Brands was honored for her vital role in generating leads and overseeing business strategy for the company’s franchise brands.

Marketing 425

Marketing Loan Officer Branding Loans 425

Housing Wire

AUGUST 12, 2024

California -based HighTechLending , a top-10 lender in the reverse mortgage industry, recently announced that it was rebranding its wholesale channel to American Senior Lending Wholesale Division in an effort to better align its identity with key business lines designed to serve older borrowers.

Lending 453

Lending Loan Officer Branding Principal 453

Housing Wire

AUGUST 2, 2024

HighTechLending , a California -based top-10 reverse mortgage lender, announced on Friday that it is rebranding its wholesale lending division to American Senior Lending Wholesale Division in an effort to better align its identity with key business lines designed to serve older borrowers.

Lending 432

Lending Branding Loan Officer Technology 432

Housing Wire

SEPTEMBER 5, 2024

Digital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and inventory shortages, budgeting effectively for marketing across paid channels has never been more critical. Who is your target audience?

Marketing 455

Marketing Branding Commercial Mortgages 455