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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 459
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NAF rebrands initiative designed to boost Black homeownership

Housing Wire

Multichannel mortgage lender New American Funding (NAF) announced this week the relaunch of its initiative designed to recruit, educate and expand loan officer understanding around issues faced by borrowers of color as “ NAF Black Impact.”

Design 456
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Realtor.com CMO talks brand awareness and buyer agency advocacy efforts 

Housing Wire

In this tantalizing conversation, Collins and Neuberger survey the CMO’s path into marketing , his experience and approach to the field, brand presence, social media and Realtor.com’s recent buyer agency advocacy campaign. Neuberger’s first job as a coder started with a company that designed websites and applications for clients.

Branding 438
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2022 Rising Star honoree on brand strategy

Housing Wire

“Everything we create, from campaigns to assets, is designed to be localized while keeping the brand’s integrity intact,” said Katelyn Castellano, senior vice president of marketing, Americas at Engel & Völkers. That’s what we do as a brand. HW : Engel & Völkers prides itself on being a “brand that listens.”

Branding 391
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Brand boost: How to harness AI for quick and easy design elements

Inman

Need to create a more pulled-together look for your brand while working with a limited budget? Rachael Hite shares tips to put tech to work for a cohesive design.

Branding 189
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8 best website builders for real estate agents, brokers and brokerages

Housing Wire

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. We looked at pricing, design quality, ease of use, lead generation features, and then combed online reviews to get feedback from other working Realtors. Here our our picks.

Brokerage 443
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The best real estate website design trends for 2025 (+ why they work)

Housing Wire

Real estate website design is evolving fast. In 2025, effective websites leverage beautiful imagery, videography, graphics, copywriting, captivating typography and user experience design (UX) to educate buyers and sellers and sell you as a hyper-local market expert and trusted advisor. Great design ensures that they wont.

Design 226