Housing Wire

FEBRUARY 23, 2023

“Everything we create, from campaigns to assets, is designed to be localized while keeping the brand’s integrity intact,” said Katelyn Castellano, senior vice president of marketing, Americas at Engel & Völkers. That’s what we do as a brand. HW : Engel & Völkers prides itself on being a “brand that listens.”

Branding 397

Branding Design Marketing As-is 397

Housing Wire

NOVEMBER 22, 2024

Pro: Capture visitor info in real-time Con: To take advantage of the integration, you must have a compatible CRM There are several real estate apps designed specifically for open houses. Customization and branding: Many digital open house sign-in apps allow you to personalize the user experience.

Agents 397

Agents Branding Land As-is 397

Housing Wire

DECEMBER 11, 2024

Real estate website design is evolving fast. In 2025, effective websites leverage beautiful imagery, videography, graphics, copywriting, captivating typography and user experience design (UX) to educate buyers and sellers and sell you as a hyper-local market expert and trusted advisor. Great design ensures that they wont.

Design 396

Design Branding Brokerage Agents 396

Housing Wire

JANUARY 20, 2025

In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent. Nate Smoyer “This is going to be the brand’s biggest year ever. The platform analyzes individual performance data to highlight the top 1.5%

Brokerage 369

Brokerage Branding Agents Industrial 369

Housing Wire

JANUARY 14, 2025

To excel, you must enter the industry with four main elements: a clear vision, a recognizable brand, an inspired team, and the systems to support them. This will be used in your marketing and branding, so be sure its polished. Craft a noteworthy real estate brand and logo Your brand is how people perceive your brokerage.

Brokerage 370

Brokerage Branding Agents Industrial 370

Housing Wire

DECEMBER 27, 2024

Team structures to avoid While most team structures are designed for growth and success, not all teams are set up that way. Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. They create content, manage the teams social media, and design marketing campaigns to attract leads.

Purchase and sale agreement 418

Purchase and sale agreement Branding Agents Closing 418

Housing Wire

NOVEMBER 12, 2024

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Mortgages 370

Mortgages Equity Lending Design 370

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Citi led creative testing throughout the year-long site design and build, and will conduct testing throughout 2025.

Marketing 418

Marketing Lending Branding Banks 418

Housing Wire

MARCH 5, 2025

In a press release, the company said it plans to grow the partnership over the next several years through a variety of initiatives designed to build its brand while supporting its mission, vision, values, and industry leadership. Olympic and Paralympic teams at the 2028 Olympics. This includes meaningful engagement with U.S.

Design 382

Design Mortgages Branding Finance 382

Housing Wire

OCTOBER 16, 2024

These rankings are designed to help top-performing agents and teams highlight their accomplishments within their specific local markets, enhancing their credibility where it matters most — close to home. RealTrends excludes transactions such as commercial, rentals, lease, land, empty lots, and outside referred business from published totals.

Agents 464

Agents Commercial Land Branding 464

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. We’re in a situation where it is important to be a part of a big brand, and to be some part of a brand that has global reach or national reach or amazing technology or the best marketing or network — that’s incredible.

Industrial 459

Industrial Brokerage Branding Agents 459

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

Agents 397

Agents Branding Marketing Industrial 397

Housing Wire

JANUARY 8, 2025

Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs. Real will also offer its virtual community platform to Harvest agents. The platform includes translations in more than 90 languages to optimize communications.

Brokerage 397

Brokerage Technology Agents Branding 397

Housing Wire

JANUARY 23, 2025

These real estate mailers are designed to spread holiday cheer, express gratitude and maintain a personal touch among your network. Top places to order real estate postcards & find attractive templates In todays digital-first world, a postcard with a handwritten note can create a memorable impression. But where do you start?

Design 305

Design Branding Agents Marketing 305

Housing Wire

DECEMBER 6, 2024

However, other email tools not specific to real estate agents (like Mailchimp and Flodesk) offer built-in templates that make delivering beautifully designed email newsletters a cinch. Create a responsive newsletter design One of the best ways to make things easy on yourself is to use real estate newsletter templates.

Pre-approval 397

Pre-approval Design Industrial Agents 397

Real Estate News

FEBRUARY 25, 2025

Consumers found the digital-first logo which includes a subtler take on the brands famous balloon more appealing than the old design, the company said.

Branding 254

Branding Design 254

Inman

MAY 24, 2024

Need to create a more pulled-together look for your brand while working with a limited budget? Rachael Hite shares tips to put tech to work for a cohesive design.

Branding 190

Branding Design Technology Agents 190

Housing Wire

JANUARY 28, 2025

The partnership also gives Concierge’s agents and brokers access to Luxury Presence s advanced website design, hosting and SEO services. As part of this partnership, the two companies will collaborate on marketing initiatives to promote exclusive, co-branded campaigns and resources.

Marketing 335

Marketing Branding Agents Design 335

Housing Wire

JANUARY 27, 2025

She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four years. Luckily, she had the time to (patiently) walk us through the exact strategies she used to build a Zoomer real estate brand on TikTok and gave us her advice for new agents. Kina Desantis did. Sound familiar? .”

Agents 369

Agents Brokerage Branding Design 369

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. We looked at pricing, design quality, ease of use, lead generation features, and then combed online reviews to get feedback from other working Realtors. Here our our picks.

Brokerage 448

Brokerage Agents Branding Land 448

Housing Wire

FEBRUARY 24, 2025

Here are some of the benefits of using LinkedIn for real estate agents: Target specific people that align with your desired real estate audience Build your brand and online presence to showcase your expertise Network with other agents and real estate professionals like lenders, attorneys, property managers, etc.

Agents 312

Agents HR Branding Title 312

Housing Wire

NOVEMBER 7, 2024

The California-based lender recently introduced a revised branding effort , the “Flex Payment Mortgage“ suite, that is designed to broaden the appeal of its reverse offerings to more potential partners.

Mortgages 370

Mortgages Equity Lending Branding 370

Housing Wire

MARCH 31, 2025

The move grants them membership in the Christies International Real Estate Masters Circle, an exclusive designation for top-producing agents. Our brand has always been about elevating the experience, whether for a high-net-worth buyer relocating to Park City or a developer unveiling a world-class mountain retreat, Lindner said.

New Construction 312

New Construction Development Branding Construction 312

Housing Wire

MARCH 26, 2025

NAR noted that the policy is designed to exist in conjunction with CCP, which requires listing brokers to list a property on the MLS within 24 hours of publicly marketing it. They didnt fully embrace what we were advocating for, but at the same time, lets be fair, having this new designation will make a difference, Haber said.

Industrial 366

Industrial MLS Brokerage Seller disclosure 366

Housing Wire

JANUARY 28, 2025

Policies designed to cover living expenses during a disaster might not cover prolonged displacement either. The scale of destruction often delays remediation, ramps up costs, and creates tension in housing supply and demand.

Branding 332

Branding Investor Technology Development 332

Housing Wire

SEPTEMBER 23, 2024

The Empower LOS is designed for lenders looking to scale by offering extensive exception-based workflows, comprehensive automation and the flexibility to adapt to complex operational models.” The company added that this consolidation is designed to benefit all the brands it oversees.

Branding 447

Branding Technology Design Staging 447

Housing Wire

OCTOBER 25, 2024

Like Serhant, your personal brand, expertise and empathy need to shine through on every page of your website. Since almost all of our picks offer roughly the same features, we scored them based on our opinion of their property search experience, design quality, and overall user experience (UX). UX design quality: 4.6

Branding 434

Branding Design Brokerage Agents 434

Housing Wire

MARCH 3, 2025

Are you looking to create a branded website to showcase your listing photos? AgentFire can create a custom website that fully represents your brand. If youre not sure where to start, their Ignite package offers templated web design to get you started.

Staging 428

Staging Agents Branding As-is 428

Housing Wire

MARCH 14, 2025

Utah-based Inside Real Estate has acquired ListAssist , which provides artificial intelligence (AI)-powered search and marketing technology that’s designed to enhance the property search experience. Joe Skousen , CEO of Inside Real Estate, described the acquisition as a step toward revolutionizing how consumers search for homes.

Technology 221

Technology MLS Branding Industrial 221

Housing Wire

MAY 5, 2021

A good brand isn’t just for companies. In today’s online environment, personal branding is a growing expectation to grow community. Building a brand that is both strong and empathetic in a time of adversity was fiercely important in 2020, and continues to resonate into this year.

Marketing 435

Marketing Branding Title Mortgages 435

Housing Wire

DECEMBER 27, 2024

Some integrations and custom branding may require upgrading to the Enterprise plan. Paperless Pipeline offers a clean and practical design that ensures your transactions are organized and easy to manage. If your brokerage is looking for an all-in-one solution to handle all of your backend operations, Brokermint has you covered.

MLS 397

MLS Brokerage Agents Technology 397

Housing Wire

MARCH 17, 2025

Arizonas designated broker. was the brand itself, Lee said in a statement. Our momentum in the west is just beginning, and were excited to grow our SerFam and open SERHANT. Arizona with such an accomplished and dynamic group of entrepreneurs. Todd Lee of Epique Realty has been named SERHANT. Initially what drew me to SERHANT.

Brokerage 240

Brokerage Branding Agents Design 240

Housing Wire

JANUARY 14, 2025

Rocket Companies , the parent of Rocket Mortgage , on Tuesday unveiled a refresh to its brand identity in an effort to unify Rocket’s many companies under a single umbrella. The name changes were not the only brand refreshes announced Tuesday. As part of this effort, Rocket is rebranding some of its businesses.

Staging 370

Staging Title Branding Design 370

Housing Wire

APRIL 30, 2024

The 4,000 members of NNRMLS now have access to their own branded mobile MLS home search app, HomeSpotter, powered by Lone Wolf. Late last year, Lone Wolf announced the launch of its new online platform , Lone Wolf Foundation, which is designed to support a new generation of company solutions that are being released in 2024.

MLS 448

MLS Agents Branding Technology 448

Housing Wire

APRIL 10, 2024

Amory Wooden , Chief Marketing Officer at Anywhere Brands was honored for her vital role in generating leads and overseeing business strategy for the company’s franchise brands.

Marketing 447

Marketing Loan Officer Branding Loans 447

Housing Wire

SEPTEMBER 20, 2023

A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away. Keep your online presence on brand Choose a clean and sophisticated design that reflects the essence of luxury real estate and your existing brand.

Brokerage 435

Brokerage Branding Design Agents 435

Housing Wire

AUGUST 25, 2024

Our picks for the best brokerage websites include options with powerful integrated CRMs and more branding-focused options that work with the CRM you already use — right out of the box. They offer everything from turnkey websites you can easily customize to concierge design services to help you define (or refine) your brokerage’s brand.

Brokerage 435

Brokerage Branding Agents MLS 435