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Rocket makes a Super Bowl commercial comeback

Housing Wire

I cant share the exact cost, but as you can imagine, a Super Bowl commercial especially one thats never been done before is a significant investment. But its worth it when youre cementing Rockets place as the ultimate homeownership brand, Jonathan Mildenhall , the CMO of Rocket, said in an interview with HousingWire.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

For example, tips on home staging for a quick sale, how to get top dollar for a property, or advice on how to improve curb appeal are all topics that a seller might be interested in. Brand consistency helps build your brand identity. Your segmented audiences will be most engaged with content tailored to their interests.

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CoStar’s billion-dollar marketing spend to include four Super Bowl ads

Housing Wire

So, it is the best place to get attention on a brand.” CoStar said it plans to continue running the commercials throughout the rest of 2024, including during major TV broadcasts like the Oscars and the NBA playoffs. 2, but we are just beginning to market our brand to consumers. We’ve climbed from No. 5 or 6 to No.

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HW Media acquires REAL Trends to combine two of real estate’s most powerful media outlets

Housing Wire

Together with HW Media brands HousingWire and FinLedger, the company will reach over 11 million real estate, mortgage and fintech professionals each year. Outside of the extensive data, reports and research distributed and shared by REAL Trends, the brand also produces two events, DealMAKERS Conference and Gathering of Eagles.

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People movers: Home Point Financial, Zumper, Total Expert and NAR

Housing Wire

Prior to becoming Zumper’s CMO, Goode was president, chief marketing and commercial officer at London-based Elvie , where he built the brand from an early-stage startup into one of the fastest-growing women’s health technology companies in the world.

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ADUs take center stage as Los Angeles housing goes up in smoke

Inman

As wildfires rage across California, destroying over 9,000 homes and displacing thousands of residents, accessory dwelling units (ADUs) have emerged as a critical housing solution five years after being approved in Los Angeles.ADUs, also known as granny flats, in-law apartments, or casitas, are independent living spaces attached to or located on the (..)

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3 Tips for Creating a Stand-Out Brand for Your Brokerage

RIS Media

You hear the word “branding” thrown around a lot in business circles, so much so that its meaning has almost become diluted. Here’s what you should know about branding and how to take the first steps toward building a strong brand in your niche or location. Create long-form audio or video content.

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