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Fresh coat of paint: Rocket unveils the first stage of its rebrand

Housing Wire

Rocket Companies , the parent of Rocket Mortgage , on Tuesday unveiled a refresh to its brand identity in an effort to unify Rocket’s many companies under a single umbrella. Its title producer and appraisal management arm, Amrock , will now be known as Rocket Close. Additionally, Amrock Title Insurance Co.

Staging 370
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Wendy Forsythe joins eXp Realty as chief marketing officer

Housing Wire

According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. She will also oversee eXp Realty’s brand management and advertising, as well as the firm’s digital marketing and public relations.

Marketing 427
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HW Media acquires REAL Trends to combine two of real estate’s most powerful media outlets

Housing Wire

HW Media, publisher of HousingWire, FinLedger, and producer of Engage Events, today announced it has closed on the strategic acquisition of REAL Trends, the residential real estate industry’s leading report that ranks the performance of the top U.S. brokerage firms.

Branding 539
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Compass’s title firm runs into trouble in Washington

Housing Wire

The complaint, filed in early 2020, comes from two rival firms that claimed Modus committed various co-branding and social media violations. The state of Washington is set to revoke the license of Modus , a title and escrow service software company owned by Compass, effective April 1.

Title 459
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Anywhere teams up with RealScout to facilitate the real estate journey

Housing Wire

Anywhere Real Estate partnered with agent-client collaboration platform RealScout to allow the company’s affiliated real estate agents and franchise owners “to engage, nurture, and convert clients at each stage of the real estate journey,” according to an announcement on Friday. How does it work ?

Staging 447
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Black Knight’s Surefire CRM and Mortgage Marketing Engine makes marketing and messaging fast and simple

Housing Wire

Mortgage professionals need a solution that gives them total insight across the customer life cycle and that can offer multiple functionalities that keep them top of mind with customers – even after the loan closes. Ultimately, Surefire users have the right functionality at their fingertips for every stage of the loan life cycle.

Marketing 395
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Learn from these 5 powerful executives at HW Annual

Housing Wire

As Chief Marketing Officer at OJO Labs , Karen Starns will be taking the stage for the “1+1=3 The Marketing Strategy of M&A” panel. In her role as CMO, Starns oversees a fast-growing, agile team across product marketing, brand, creative and insights. Women of Influence Forum.

Staging 417