Housing Wire

APRIL 22, 2025

The policy was a response to a proliferation of pocket listings and a rapid decline in housing inventory on the MLS, despite a large number of transactions still occurring. The CCP requires listing brokers to share a listing to the MLS within 24 hours of publicly marketing the property. People just started holding back inventory.

MLS 250

MLS Brokerage Days on market Industrial 250

Housing Wire

MAY 22, 2025

Audie Chamberlain In his new role, Chamberlain will oversee Rechats growth strategy, brand positioning, social media and go-to-market planning. Its the industrys first true Super App, combining MLS data, CRM, marketing, and AI in a mobile-first platform. Nothing else comes close.

Brokerage 283

Brokerage Branding Technology MLS 283

Housing Wire

JANUARY 14, 2025

He was a bartender who started his real estate career in a market that was brand new to him. He didnt close his first deal an investor until month six. Related article From Foot Locker to 100+ closed deals a year (*in under five years) Real estate advice + top tech, lead gen & marketing tools delivered to your inbox.

Agents 370

Agents Investor MLS Branding 370

Housing Wire

JANUARY 27, 2025

Additionally, with cooperative compensation removed from MLS systems, alongside the new requirement for buyer-agency agreements, agents must speak up and share their value clearly and confidently. Consider platforms that centralize operations from lead generation to closing. It may not be easy, but nothing worthwhile is.

Technology 388

Technology Renovation Agents Industrial 388

Housing Wire

APRIL 26, 2021

Wisconsin-based Knight Barry Title has announced its acquisition of MLS Title , located in Fort Myers, Florida. MLS Title, owned by Susan Malach, opened in 2004. The post Knight Barry Title acquires Florida’s MLS Title appeared first on HousingWire. The company now owns 12 companies in the Sunshine State.

Title 284

Title MLS Land Branding 284

Housing Wire

OCTOBER 1, 2024

But a lot of what comes in isn’t going to be on the contract at closing or going through the disclosures. The second involves the home shopping process, as the platform keeps track of properties the buyer has toured by integrating MLS data. The third component is closing reports that show everything the agent did for the buyer.

Agents 430

Agents MLS Brokerage Branding 430

Housing Wire

APRIL 29, 2025

Unprompted consumer awareness of the brand rose to 36% in Q1 2025, compared to only 4% before February 2024. Homes.com puts agents front and center with their names, their branding, their listings. Florance added that Homes.coms demo-to-close rate topped 50% in April, the highest ever for any CoStar sales team.

Agents 209

Agents MLS Branding Residential 209

Housing Wire

SEPTEMBER 13, 2022

AgentConnect takes Co-Branded marketing to a new level by automatically delivering dynamic open house flyers, property websites, and landing pages instantly through MLS data in real-time, which is auto-generated and compliantly displayed, including loan officer’s specific loan and pricing options. Insellerate’s AgentConnect.

Loan Officer 400

Loan Officer MLS Land Branding 400

Housing Wire

FEBRUARY 27, 2025

A well-written property description also allows you to highlight aspects of the home that would not otherwise be readily available via MLS, such as a newly renovated kitchen or a brand-new septic system. Its your chance to emotionally connect with the buyers and create the desire for them to come see the home in person.

Renovation 364

Renovation Agents MLS Equity 364

Housing Wire

SEPTEMBER 18, 2023

In addition, RealTrends Consulting co-founder Steve Murray notes that the settlement agreements might prevent firms that operate under a franchise model from requiring that franchises belong to a Realtor association at any level, that franchises abide by the Realtor Code of Ethics , and that franchise abide by Realtor-affiliated MLS guidelines.

MLS 498

MLS Branding Agents Brokerage 498

Housing Wire

JANUARY 23, 2024

As a seasoned real estate professional, Jansta brings with him his proven track record of innovation and brand expansion, Xome said in a statement on Linkedin. As a licensed brokerage , it operates in all 50 states, and its real estate database is powered mostly by MLS-listed homes in the U.S.

Industrial 441

Industrial Title Technology MLS 441

Housing Wire

DECEMBER 5, 2023

She joined Ernst & Young two decades ago and most recently served as their chief communications officer for the Americas and co-led its brand marketing communications function. With more than 25 years of experience, Bouhia is a marketing and communications veteran.

Marketing 440

Marketing MLS Branding Industrial 440

Housing Wire

MAY 5, 2023

HFAs provide affordable homeownership options to low- and moderate-income borrowers through down payment and closing cost assistance, as well as reduced mortgage payments. formed a strategic alliance with Black Knight, giving Black Knight Paragon MLS platform users access to the Restb.ai Optimal Blue , a division of Black Knight, Inc.

Investor 387

Investor Finance MLS Closing costs 387

Housing Wire

APRIL 19, 2024

It is crucial that agents’ marketing and branding is more “consumer-centric” and less focused on agent success, wealth and income levels.” Today, a very small percentage of agents conduct the vast majority of the business, while more than 50% of agents in most local communities haven’t even closed a transaction in the past year.

Brokerage 430

Brokerage Branding Agents Industrial 430

Real Estate News

JUNE 14, 2025

The next step for Rabe was to partner with a brand that would support her firm's growth without compromising its boutique vibe — something she believes is now possible. " RE/MAX adds teams in SoCal, Wisconsin Jerry Carew, RE/MAX AEGIS A 30-agent firm has joined the RE/MAX brand in Southern California.

Brokerage 154

Brokerage Branding Agents Industrial 154

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. And yes, there’s an MLS feed since most are IDX-enabled. Want a killer real estate website? Upgrades are quick and easy via their Salesforce-style Add-Ons Marketplace.

Brokerage 429

Brokerage Agents Branding Land 429

Housing Wire

AUGUST 25, 2024

Our picks for the best brokerage websites include options with powerful integrated CRMs and more branding-focused options that work with the CRM you already use — right out of the box. They offer everything from turnkey websites you can easily customize to concierge design services to help you define (or refine) your brokerage’s brand.

Brokerage 417

Brokerage Branding Agents MLS 417

Housing Wire

OCTOBER 8, 2024

To start the conversation, Velt asks De Grote for background on herself and the Forward Coaching brand. She believes that intermediate-level agents may not have strong negotiation skills as they have mainly relied on MLS listings to market properties to buyers. And even veteran agents could need a refresher.

Agents 429

Agents MLS Industrial Branding 429

Housing Wire

SEPTEMBER 13, 2024

I still had to go close it as a salesperson, but I was able to get into any door I wanted to. I have never experienced the lead flow, the brand awareness, the fans on the street that I’ve experienced in the last two months. We provide marketing support, brand support, lead support and operational support to all of our markets.

Brokerage 412

Brokerage Branding Agents MLS 412

Housing Wire

JUNE 23, 2025

While the complaint contains many of the anticipated claims , including that Zillow enacted the policy, which bans listings that are publicly marketed for more than 24 hours before being input into the MLS , to protect its bottom line and “market dominance,” there were some other intriguing insights. And lots of great color.

MLS 181

MLS Brokerage Development Industrial 181

Housing Wire

APRIL 3, 2024

CoStar announced last month that monthly traffic at Homes.com surpassed 149 million unique visitors in February, inching closing to the 194 million unique monthly visitors that Zillow reported in fourth-quarter 2023. If they both become the de facto MLS, that gives the power to all the portals.”

MLS 465

MLS Residential Agents Industrial 465

Housing Wire

SEPTEMBER 1, 2023

Name Job Title Company Name Aaron Kardell Vice President of Product Lone Wolf Technologies Aayaam Kapoor Vice President of Product and Agency Real Estate Webmasters Amaly Quiroz Vice President of Transaction Operations eXp Realty Amy Gorce CEO REdistribute Andrew Binkley President Constellation Real Estate Group Ankur Bansal President of HomeLight (..)

Technology 460

Technology Title Development Lending 460

Housing Wire

MARCH 26, 2025

It is one of the ultimate forms of marketing you are putting your brand, your services and your face, quite literally, out for the world to see. Get T-shirts made with your logo and name on it so youll reinforce your brand without trying. Script 2 – Open house close by Agent: Hi, how are you? Plus, its low cost.

Branding 365

Branding Agents As-is Marketing 365

Housing Wire

SEPTEMBER 6, 2023

The biggest combined brokerage company in the country in terms of all their brands, just said, ‘We’re out. Worst case scenario, the broker representing the buyer will have to negotiate their own fee with their client and the seller can no longer be compelled to make a blanket offer of compensation in order to list on the MLS,” Murray said.

Industrial 430

Industrial MLS Agents Equity 430

Housing Wire

SEPTEMBER 13, 2024

Yes, they will be harder to close, and many will be dealing with personal or financial situations that will make you want to pull your hair out. Offering a shrewd analysis of your local market can position you as an expert who can help them get a bigger check on closing day. That’s valuable. Don’t believe me?

Agents 430

Agents Branding Equity Design 430

Housing Wire

AUGUST 22, 2024

1 brand trusted by real estate professionals and to be linked with a brand whose legacy goes back almost 120 years. 1 brand trusted by real estate professionals and to be linked with a brand whose legacy goes back almost 120 years. 1 Most Trusted Brand” campaign in the coming months.

Branding 426

Branding Agents Industrial Technology 426

Housing Wire

APRIL 22, 2025

It doesnt matter where your real estate photos appear MLS, Zillow, Realtor.com, social media or print advertisements they should not only showcase the space, but they should sell the lifestyle that comes with owning that home. For premium quality photos that are MLS-ready, check out Collov AI today.

Agents 265

Agents Staging MLS As-is 265

Housing Wire

JANUARY 25, 2024

To help, Tom Ferry’s brand new Recruiting Roadmap course offers group coaching sessions with talented team leaders like you. Treat agents like potential customers, not dollar signs When building out your recruiting system, it can help to see the agents you want to recruit as potential customers instead of leads to close.

Agents 430

Agents Brokerage Branding As-is 430

Housing Wire

FEBRUARY 1, 2021

That leaves close to 800,000 delinquent loans where a short sale (or a pre-foreclosure equity sale if the property has since recovered equity) could help the homeowner avoid foreclosure. Second, those winning auction offers have been an average of 15% higher than the highest offer received through the MLS. More than 45% of the 1.7

Sales 417

Sales Pre-approval Short sale MLS 417

Housing Wire

JUNE 7, 2024

Teams that work in multiple farm areas or those who want to expand to new areas will also appreciate having a branded, lead-capturing website for each area they serve. Leads are generated and captured on an IDX home search website First, Zurple creates a custom-branded IDX home search website for you. Zurple’s pricing: Is it worth it?

MLS 438

MLS Branding Land Design 438

Housing Wire

DECEMBER 10, 2020

With behavioral data, lenders can see which of their consumers are in-market…around 100 days prior to a credit trigger or an MLS trigger and up to 180 days before a closed loan,” said Mike Eshelman, VP of Consumer Finance at Jornaya, a 2020 Tech100 Mortgage recipient. HW: Looking to 2021, what are you most excited about?

MLS 342

MLS Branding Technology Mortgages 342

Housing Wire

NOVEMBER 15, 2023

Would love for our MLS to not be a part of the organization. The most popular responses were lobbying and MLS access, which many respondents described as critical. Quite a few were complimentary of the lobbying work done, classes, training and, yes, MLS access. It won’t help my brand if I hold the line.

Purchase and sale agreement 451

Purchase and sale agreement MLS Agents FHA loan 451

Housing Wire

NOVEMBER 26, 2024

The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele. Such details should influence your marketing decisions and how you position your open house event on your MLS, social media, newsletter, etc. But what exactly is the right approach?

Staging 430

Staging MLS Agents Branding 430

Housing Wire

FEBRUARY 24, 2021

Vance Loiselle: In the 20th century, the primary technology innovations in real estate were the telephone and the MLS. This has heightened the need for digital tools for marketing, viewing, financing and closing on home purchases. The post-close nurturing process is woefully lacking and can be digitized. How do I find a doctor?

Pre-qualification 366

Pre-qualification Agents Loan Officer Technology 366

Housing Wire

OCTOBER 10, 2023

Sellers would be able to carefully review comparable properties on the market as well as those that have successfully closed. Focus on properties that closed with reasonable terms and within a reasonable number of days on market. Your brokerage may also have a branded template available for use. Branded, visual reports. $45

Marketing 417

Marketing Agents Renovation Closing 417

BAM Media

OCTOBER 22, 2024

Last Friday, October 18, Real President Sharran Srivatsaa gave the closing presentation at our own in-person event, BAM Mania. Finally, the conference will feature Real’s inaugural Agent Brand Awards and networking opportunities with Real sponsors like Sierra Interactive and Curaytor. Leo CoPilot Leo CoPilot launched in summer 2023.

Brokerage 98

Brokerage Development Branding Technology 98

Housing Wire

APRIL 25, 2024

While the quality might not be as high as what you’ll get from a professional Matterport camera, Zillow 3D Home is free, easy to use, and lets you post scroll-stopping virtual tours directly to your MLS, social media and Zillow. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

Agents 448

Agents Commercial Branding Design 448