Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

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Housing Wire

JANUARY 6, 2025

Sherry Chris may have retired from her role as president and CEO of Anywhere Expansion Brands including the Better Homes and Gardens Real Estate (BHGRE) and ERA Real Estate brands but that doesnt mean she hasnt been keeping busy.

Brokerage 438

Brokerage Branding Industrial As-is 438

Housing Wire

APRIL 3, 2025

Nominations for HousingWires 2025 Marketing Leaders award are open now through April 30, 2025. Click here to nominate a Marketing Leader. Great marketing doesnt just sell a product it shapes industries, builds trust, and drives real impact. “The [award] meant a tremendous amount to me and the entire marketing team.

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Marketing Branding Industrial Mortgages 246

Housing Wire

MARCH 25, 2022

For the second year in a row, HousingWire is honoring the marketing leaders who are driving innovation within their organizations to strengthen their brands and increase visibility. Nominations close at midnight CT tonight, so make sure to get your submission in before the deadline! appeared first on HousingWire.

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Closing Marketing Branding 396

Housing Wire

APRIL 17, 2025

Nominations for HousingWires 2025 Marketing Leaders award are open now through April 30, 2025. Click here to nominate a Marketing Leader. HousingWires Marketing Leaders award honors standout marketing executives driving innovation, strategy, and brand growth across the housing industry.

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Marketing Branding Industrial Technology 210

Housing Wire

MARCH 14, 2025

Despite a drop in overall profitability in the fourth quarter of 2024, FOA, one of the nations leading reverse mortgage lenders, remains optimistic about the total addressable market for home equity-based retirement products and will continue to develop its offerings in 2025.

Branding 299

Branding Equity Lending Finance 299

Housing Wire

APRIL 5, 2022

The 2022 RealTrends 500 brokerage companies are gaining market share an historic rates. An analysis of the top five-year movers by transaction sides show the big brands at the top. This ranking shows the firms that had the largest increase in closed transaction sides between 2017 and 2021. HomeServices of America was No.

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Branding Brokerage Closing Agents 433

Housing Wire

OCTOBER 18, 2024

Jacobson explains that Fairway prioritizes employee free speech and inclusivity that competing brands may not have. Jacobson says that Fairway had been very profitable in the wholesale mortgage market , averaging between $3 billion and $4 billion in annual revenue. Later in the conversation, the duo dives deep into growth and strategy.

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As-is Loan Officer Loans Mortgages 435

Housing Wire

MARCH 27, 2025

Self-branded “financial fitness” platform FinLocker announced Wednesday that it will cover 100% of the verification costs for mortgage borrowers who use lenders’ FinLocker-powered apps. The company calls the move an “industry-first initiative.”

Mortgages 318

Mortgages Loan Officer Technology Loans 318

Housing Wire

NOVEMBER 5, 2024

Due to the brand recognition of My Home Group, Fathom is planning on retaining the firm’s name. Arizona’s real estate market presents significant opportunities, and My Home Group’s agent-focused approach aligns seamlessly with Fathom’s culture. In 2023, it closed 13,225 transaction sides for a total of $5.919 billion in sales volume.

Branding 365

Branding Agents Development Closing 365

Housing Wire

OCTOBER 16, 2024

Understanding that real estate housing markets are hyperlocal, the RealTrends Verified City Rankings represent the newest evolution of RealTrends agent and team rankings. reflecting the importance of localized expertise in today’s evolving market. reflecting the importance of localized expertise in today’s evolving market.

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Agents Commercial Land Branding 427

Housing Wire

FEBRUARY 3, 2025

Branding/Intellectual property: Trade names, DBAs, and domain names Trade names, DBAs, trademarks, fictitious business names or assumed business names are what the world knows the business as. Patent & Trademark Office. A buyer wants the right to use those names and marks with superior title from the rest of the world.

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Due diligence Purchase and sale agreement Industrial Mortgages 409

Housing Wire

NOVEMBER 1, 2022

Rocket Companies on Tuesday launched a loyalty program to attract potential homebuyers into its ecosystem amid one of the most challenging mortgage markets in decades. In the first phase of the program, customers can use points to get discounts on their closing costs when purchase a home through the subsidiary Rocket Mortgage.

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Closing costs Closing Loans Mortgages 447

Housing Wire

MAY 25, 2023

SoftPro , the nation’s top provider of title , closing, and escrow software, announced on Thursday that it has launched ClosingsLIVE, a cutting-edge communication portal for real estate settlements. SoftPro is a leading provider of title, closing, and escrow software in the United States.

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Closing Title Branding Technology 381

Housing Wire

OCTOBER 22, 2024

Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS. based agents can sign up for a business checking account with Thread Bank , which includes a Real-branded debit card. It automatically scans documents for errors before they are submitted to the broker. and Canada.

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Agents Brokerage Technology Staging 435

Housing Wire

SEPTEMBER 15, 2020

This article was written for FinLedger, HW Media’s new fintech focused news brand designed specifically for financial services professionals in banking, payments, insurance and proptech. A signer such as a customer closing on a loan appears before a notary on a video call and they complete, sign and notarize the document, he said.

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Closing Loans Banks Investor 504

Housing Wire

APRIL 10, 2024

Nominations for the 2024 Marketing Leaders award are open now through April 30. This prestigious accolade recognizes the visionaries, innovators and strategists who have set new standards of marketing excellence in mortgage and real estate. She is always strategizing for the future to stay one step ahead of current market trends.

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Marketing Loan Officer Branding Loans 425

Housing Wire

OCTOBER 3, 2024

The leaves are starting to turn, kids are back in school, and the fall real estate market is in full swing. We have only three months until the end of the year, so if you’re looking to close a few more deals and fill your pipeline for the spring, the time to put in the work is now.

Marketing 475

Marketing Branding Brokerage Agents 475

Housing Wire

JANUARY 8, 2025

Since its founding, Harvest has closed 5,210 transactions for $6.8 After rock-solid careers of their own, they decided to combine their skills and their shared passion to help Chinese home buyers, sellers and investors navigate Southern Californias competitive real estate market, Real President Sharran Srivatsaa said in a statement.

Brokerage 397

Brokerage Technology Agents Branding 397

Housing Wire

JUNE 24, 2022

Texas lender Mid America Mortgage rebranded as Click n’ Close to expand into the mortgage technology industry following the sale of the majority of its retail lending operations. Click n’ Close will retain retail operations related to its reverse mortgage and lending business for Native Americans, the company said Monday.

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Closing Mortgages Lending Technology 394

Housing Wire

JANUARY 14, 2025

He was a bartender who started his real estate career in a market that was brand new to him. He didnt close his first deal an investor until month six. Of course, not every niche will work in every market or for every agent. Want more creative marketing and follow-up ideas? Some have both. He didnt know a soul.

Agents 370

Agents Investor MLS Branding 370

Housing Wire

APRIL 25, 2024

On Thursday, the firm announced that Forsythe was joining eXp as its new chief marketing officer. According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. 3 spot in the rankings.

Marketing 404

Marketing Branding Staging Brokerage 404

Housing Wire

MARCH 5, 2025

Throughout his 20-year career he has closed more than 40,000 units and $9 billion in funded loans. In his new role, Banosian said he will be leveraging his success as a top producing loan originator to help other Rate LOs grow their business and take market share. It’s also really hard to get an offer accepted in most markets.

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Loan Officer Loans Technology Mortgages 435

Housing Wire

OCTOBER 24, 2023

The company closed the third quarter with $1.6 “Anywhere led through a difficult housing market to deliver considerable profitability and achieve substantial debt reduction,” Ryan Schneider , Anywhere president and CEO said in a statement. million in July, 4.04 million in August, and 3.96 million in September.

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Marketing Branding Brokerage Sales 458

Housing Wire

OCTOBER 7, 2020

For the housing market, that recovery could look different from the larger economy. and many businesses began to close, the housing market proved to be incredibly resilient, thriving amid record low interest rates and high consumer demand. . looks to recover from the pandemic that has gripped our nation in 2020.

Marketing 505

Marketing Branding Mortgages As-is 505

Housing Wire

SEPTEMBER 5, 2024

Digital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and inventory shortages, budgeting effectively for marketing across paid channels has never been more critical.

Marketing 455

Marketing Branding Commercial Mortgages 455

Housing Wire

APRIL 29, 2024

The volume almost doubles the acquirer’s presence in the Philadelphia market, with combined deposits of nearly $8.6 It also comes after last year’s failures of First Republic Bank , Silicon Valley Bank and Signature Bank. Republic Bank is adding $5.3 billion in liabilities to Fulton, which includes $4 billion in deposits.

Banks 417

Banks Closing Loan Officer Loans 417

Housing Wire

NOVEMBER 14, 2024

stock market, companies like Finance of America (FOA) and Ellington Financial — the parent of reverse lender Longbridge Financial — have recently released their third-quarter 2024 earnings results. For many investors, given the current state of volumes, it remains a niche market that doesn’t demand much attention.”

Investor 362

Investor Mortgages Bankruptcy Equity 362

Housing Wire

MARCH 18, 2021

One example is Colorado’s housing market, which has seen the effects of an insanely competitive market combined with low inventory push buyers into secondary cities – and sometimes, beyond. So, how are Pueblo real estate agents handling the unprecedented housing market activity?

Marketing 543

Marketing Inspection Agents Branding 543

Housing Wire

DECEMBER 27, 2024

Some integrations and custom branding may require upgrading to the Enterprise plan. While Skyslope isnt the cheapest real estate transaction software option on the market, its extensive features and focus on audit and compliance make it worth the investment for brokerages that need a reliable system.

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MLS Brokerage Agents Technology 393

Housing Wire

MAY 2, 2023

Columbus, Ohio-based Go Mortgage has announced the appointment of Jessica Manna as its chief marketing officer. In her new role, Manna will be responsible for overseeing all marketing initiatives and strategies to promote Go Mortgage’s brand further and drive business growth.

Mortgages 387

Mortgages Marketing Branding Lending 387

Housing Wire

FEBRUARY 19, 2025

For example, a partnership with a mortgage broker make sure clients receive fast, reliable financing options that help the team close deals faster. These relationships open doors to potential clients that traditional marketing methods wouldn’t have reached. So, why not put your team ahead.

Branding 274

Branding Technology Brokerage Title 274

Housing Wire

DECEMBER 23, 2024

Ashley Smith , the company’s senior vice president of brand marketing and strategic communications, said that home equity was a commonly discussed topic during the event. It is currently the only second-lien reverse mortgage available on the market. Finance of America (FOA) had a booth presence at the event.

Lending 381

Lending Mortgages Industrial Finance 381

Housing Wire

JANUARY 27, 2025

She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four years. She was so busy she could only talk to us from her car, en route to a closing. I’m not his ideal agent, and he’s not my target market, even though I handle his transactions.

Agents 351

Agents Brokerage Branding Design 351

Housing Wire

DECEMBER 5, 2023

The National Association of Realtors (NAR) has a new chief marketing and communications officer. The trade group announced Tuesday that Suzanne Bouhia would lead NAR’s marketing and communications group starting Dec. With more than 25 years of experience, Bouhia is a marketing and communications veteran.

Marketing 450

Marketing MLS Branding Industrial 450

Housing Wire

JANUARY 27, 2025

If so, here’s how to return back to our roots and navigate an ever changing market. The key is to offer valuewhether through listing alerts, personalized market reports, or consistent follow-ups. Consider platforms that centralize operations from lead generation to closing. Isn’t that promising?

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Technology Renovation Agents Industrial 397

Housing Wire

JUNE 10, 2022

Lenders and mortgage tech companies have been cutting costs in the down market , but some firms have hired new executives who they hope will provide better strategies to navigate the shrinking loan origination market. For the Motto brand, Erickson will focus on streamlining the product ecosystem for franchisees.

Marketing 433

Marketing Lending Branding Loans 433