Housing Wire

SEPTEMBER 20, 2023

A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away. Keep your online presence on brand Choose a clean and sophisticated design that reflects the essence of luxury real estate and your existing brand.

Brokerage 396

Brokerage Branding Design Agents 396

Housing Wire

APRIL 19, 2024

It is crucial that agents’ marketing and branding is more “consumer-centric” and less focused on agent success, wealth and income levels.” Today, a very small percentage of agents conduct the vast majority of the business, while more than 50% of agents in most local communities haven’t even closed a transaction in the past year.

Brokerage 448

Brokerage Branding Agents Industrial 448

Housing Wire

FEBRUARY 14, 2024

successfully closed on the sale of this luxury, 4,700-square-foot property on Park Avenue on the Upper East SIde of Manhattan for $13 million. Use this tool: Coffee & Contracts Thoughtfully designed by former real estate agent Haley Ingram, Coffee & Contracts offers a suite of upscale social media templates for every social platform.

Agents 401

Agents Branding Design Development 401

Housing Wire

AUGUST 12, 2020

This article was written for FinLedger, HW Media’s new fintech-focused news brand designed specifically for financial services professionals in banking, insurance and real estate. To that end, Blend plans to use the new capital to invest in product development such as speeding up the release of its digital closing solution.

Loans 504

Loans Banks Loan Officer Branding 504

Housing Wire

SEPTEMBER 13, 2024

Yes, they will be harder to close, and many will be dealing with personal or financial situations that will make you want to pull your hair out. Offering a shrewd analysis of your local market can position you as an expert who can help them get a bigger check on closing day. That’s valuable. Don’t believe me?

Agents 444

Agents Branding Equity Design 444

Housing Wire

OCTOBER 16, 2024

And Carlson offers some key tips on centralizing management, building a brand and creating a successful succession plan. Today, the company has about 740 agents and 22 offices, and it closed some 8,000 transactions in 2024. Carlson and Velt close the conversation by exploring the criteria for a good succession plan.

Brokerage 375

Brokerage Branding Technology Closing 375

Housing Wire

APRIL 10, 2024

Amory Wooden , Chief Marketing Officer at Anywhere Brands was honored for her vital role in generating leads and overseeing business strategy for the company’s franchise brands. The campaign saw 67,000 impressions in our social media campaign in the first three weeks of launch.

Marketing 349

Marketing Loan Officer Branding Loans 349

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

Agents 397

Agents Branding Marketing Industrial 397

Housing Wire

MAY 16, 2024

As a result, brokers no longer need to deal with a title company or settlement agent to close a refi. It said TRAC+ will allow the lender to “manage title review, closing, and disbursement.” UWM’s TRAC+ announcement comes as the federal government pushes title insurance alternatives designed to save consumers money.

Title 454

Title Loans Mortgages Closing 454

Housing Wire

SEPTEMBER 6, 2024

Designed from the ground up based on the real-world experiences, pain points, and best practices, CANDID focuses on simplicity while delivering a consistent brand experience across every touchpoint—from its natively built POS, automated marketing content, and portals to fulfillment automations and client retention experience.

Mortgages 459

Mortgages Technology Staging Industrial 459

Housing Wire

AUGUST 25, 2024

Our picks for the best brokerage websites include options with powerful integrated CRMs and more branding-focused options that work with the CRM you already use — right out of the box. They offer everything from turnkey websites you can easily customize to concierge design services to help you define (or refine) your brokerage’s brand.

Brokerage 371

Brokerage Branding Agents MLS 371

Housing Wire

JUNE 7, 2024

Christopher Burell Burell will work closely with the firm’s founder and CEO, Christa Huffstickler, to oversee company management, team- and brand-building strategies, and agent growth. The brokerage includes multiple teams that cover Atlanta , its suburbs and other areas of north Georgia.

Brokerage 385

Brokerage Land Branding Design 385

Housing Wire

FEBRUARY 14, 2024

As a result, homeowners either must sell their current home and suffer through double moves and short-term rentals to access the equity they’ve accrued, or they have to make contingent offers that require the sale of their current house to close. Consequently, 37% of homeowners say they want to move but are staying in their current home.

Backup offer 384

Backup offer Loan Officer Home sale contingency Branding 384

Housing Wire

AUGUST 2, 2023

In 2022, his team closed $887 million in sales on 1,091 transactions, with an average home price of $740,000, eXp said in a statement Wednesday. In addition to the brokerage, Owen also owns a property management company, an escrow firm, a commercial real estate arm and a design-and-construction firm.

Brokerage 364

Brokerage Commercial Property Management Branding 364

Housing Wire

FEBRUARY 9, 2024

Here are some options to help you build a strong real estate website: Luxury Presence This high-end website builder is used by most design-forward agents and brokerages for its stunning layouts, high-resolution video capabilities and a sleek luxury feel. Canva is perfect for everything from new listings to brand promotion.

Marketing 442

Marketing Branding Design Agents 442

Housing Wire

NOVEMBER 14, 2023

Altos Reports Altos Reports help real estate professionals generate new leads, close more business, and stay one step ahead of the market. Product Fast Facts #1 Altos offers real-time market insights for any area in the country, delivered via beautifully designed, interactive market reports that are custom-branded for your business. #2

Branding 284

Branding Design Closing Industrial 284

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Citi led creative testing throughout the year-long site design and build, and will conduct testing throughout 2025.

Marketing 329

Marketing Lending Branding Banks 329

Housing Wire

JUNE 21, 2024

With so many agents focused on digital marketing, mailers can help you stand out from the crowd to attract new leads, increase brand awareness, generate more referrals, and ultimately close more deals. Brand-conscious agents will love Wise Pelican’s designs. Real estate mailers aren’t dead — far from it. per address.

Branding 324

Branding MLS Agents Design 324

Housing Wire

NOVEMBER 13, 2023

In reality, the LOS is not the problem; the technology is doing exactly what it was designed to do. Adjust your expectations At its core, an LOS is designed to serve a very specific purpose: ensuring that lenders can originate compliant and sellable loans. It would forever feel like a failure due to its inherent limitations.

Lending 386

Lending Due diligence Technology Loans 386

Housing Wire

NOVEMBER 30, 2022

For borrowers, a point-of-sale system is typically their first physical interaction with a lender’s brand. Use of CV’s platform helps a lender differentiate their brand and create a happy, lifelong customer. “We Cloudvirga aims to keep the implementation process as simple and efficient as possible.

Loan Officer 306

Loan Officer Loans Branding Technology 306

Housing Wire

FEBRUARY 29, 2024

DS: So first, as a brand, we create content for agents that’s designed to go to people they know, typically past clients and sphere. The third category is the attraction and recruitment of more people to a brand. And the third is that conversations lead to closings. We’ve also written content for brands.

Branding 394

Branding Technology Agents As-is 394

Housing Wire

NOVEMBER 3, 2023

That’s why they’ve introduced the homegenius Platform, an integrated solution consisting of advanced technology , data science, machine learning and AI designed to drive value and bring ease to consumers through the home buying and selling journey. Through this offering, consumers may also be eligible to receive a rebate* at closing.

Closing costs 356

Closing costs Short sale Technology New Construction 356

Housing Wire

JANUARY 25, 2024

You might not see results right away, but if you take the time to design a solid plan and stick to it, you will. To help, Tom Ferry’s brand new Recruiting Roadmap course offers group coaching sessions with talented team leaders like you. Market reputation How is your brand perceived in your local market?

Agents 401

Agents Brokerage Branding MLS 401

Housing Wire

JULY 7, 2021

Mortgage servicing, origination and transaction-based services company Mr. Cooper Group announced on Tuesday the sale of its reverse mortgage servicing portfolio – operating under the Champion Mortgage brand – to Mortgage Assets Management (MAM).

Sales 404

Sales Mortgages Branding Principal 404

Housing Wire

JUNE 7, 2024

If your marketing isn’t aligned with your niche, personal brand, and skills, you’ll waste time, money and effort pursuing it. I put together this guide to help you find your niche and create a real estate marketing plan aligned with your brand, personality, and local market. Is the return worth it? For me, I’d say absolutely yes!

Marketing 389

Marketing Branding Agents Design 389

Housing Wire

FEBRUARY 26, 2024

It’s a multifaceted strategy that encompasses branding, lead generation, social media management, content creation and more. When you buy through our links, we may earn a commission. Real estate marketing isn’t just about posting a few property listings and hoping for the best. per month plus $249.95 per month plus $249.95

Marketing 292

Marketing Branding Design Agents 292

Housing Wire

OCTOBER 10, 2023

Sellers would be able to carefully review comparable properties on the market as well as those that have successfully closed. Focus on properties that closed with reasonable terms and within a reasonable number of days on market. Your brokerage may also have a branded template available for use. Options for every budget.

Marketing 404

Marketing Agents Closing Renovation 404

Housing Wire

FEBRUARY 8, 2024

A national research study conducted by Brand Builders Group found that some 74% of all Americans and 85% of millennials aged 35 to 44 say they are more likely to trust someone who has an established personal brand. Follow these tips to differentiate yourself from the pack and enhance your professional brand.

Agents 394

Agents Construction Design Branding 394

Housing Wire

OCTOBER 16, 2024

These rankings are designed to help top-performing agents and teams highlight their accomplishments within their specific local markets, enhancing their credibility where it matters most — close to home. This year’s inaugural rankings feature agents and teams from 50 cities across the U.S.,

Agents 352

Agents Commercial Land Branding 352

Housing Wire

JUNE 7, 2024

Teams that work in multiple farm areas or those who want to expand to new areas will also appreciate having a branded, lead-capturing website for each area they serve. Leads are generated and captured on an IDX home search website First, Zurple creates a custom-branded IDX home search website for you. Zurple’s pricing: Is it worth it?

MLS 362

MLS Branding Land Design 362

Housing Wire

APRIL 25, 2024

Instead of generic design templates, LCA Marketing Center’s templates are designed for agents, by agents. The app allows you to quickly choose and edit design templates for social media, flyers, postcards, and even signs and business cards — all from your phone.

Agents 371

Agents Commercial Branding Design 371

Housing Wire

SEPTEMBER 5, 2024

Are you focused on brand awareness, lead generation, or conversions? Facebook’s vast user base and detailed targeting capabilities make it ideal for building brand awareness and engaging a wide audience. These ads build brand awareness, drive engagement, and attract leads from diverse demographic groups.

Marketing 383

Marketing Branding Commercial Mortgages 383

Housing Wire

JANUARY 17, 2024

That’s where reverse purchase financing comes into play, the funding option specifically designed for older Americans. With this latest enhancement, homebuyers aged 62+ can participate in seller concessions for up to 6% of the sales price toward borrower origination fees, other closing costs, prepaid items, and discount points.

Finance 448

Finance Seller concession Loan Officer Loans 448

Housing Wire

OCTOBER 15, 2024

It can be tough for a buyer to choose when faced with the allure of a brand-new build or the charm and affordability of an older home. This can range from features such as more enormous closets, kitchens, and bathrooms to designated home offices or family spaces.

New Construction 427

New Construction Construction Agents Marketing 427

Housing Wire

JULY 28, 2022

Over the last few years, they’ve proved over and over again just how important and strategic their role is when it comes to being agile in times of uncertainty, filling the sales funnel, leading strategic brand executions and more.

Marketing 372

Marketing Branding Industrial Technology 372

Housing Wire

FEBRUARY 27, 2024

Using SmartZip’s user-friendly analysis, targeting and branding platforms, you can market to your target audience — homing in on thoses prospects with the most potential. Enhance your brand with custom landing pages designed to convert real estate seller leads. Contact SmartZip for Enterprise Plan pricing.

Branding 385

Branding Land Brokerage Agents 385

Housing Wire

AUGUST 11, 2022

One of the best ways to learn and grow is through experience-sharing, vulnerability and collaboration with others, which is what this workshop that rounds out the Women of Influence Forum is designed to create for attendees. Lending , and Sarah Crossley, vice president of brand strategy at Percy.

Lending 345

Lending Land Branding Industrial 345