Housing Wire

JUNE 18, 2024

1 brand in the 2024 RealTrends Verified + Tom Ferry The Thousand. In late May, when RealTrends Verified released The Thousand rankings, it appeared that RE/MAX had lost its crown as the top brand to Keller Williams. The re-ranking process revealed that RE/MAX had in fact retained the top spot among the brands represented on the list.

Branding 448

Branding Title Agents Sales 448

Housing Wire

MARCH 14, 2025

Sieffert called 2024 a significant period of strategic alignment for the company, citing the unification of its disparate brands under a single banner, and the challenges she said were overcome as it processed the particulars of its acquisition of American Advisors Group (AAG), the industrys former leading player.

Branding 356

Branding Equity Lending Finance 356

Housing Wire

OCTOBER 4, 2024

This week on the “ Real Estate Insiders Unfiltered “ podcast, hosts James Dwiggins and Keith Robinson sit down with Sherry Chris , executive adviser at Anywhere Brands , and the former CEO of Better Homes and Gardens Real Estate. Next, Robinson mentions Chris’s tenure as the CEO of the Better Homes and Gardens Real Estate brand.

Branding 434

Branding Industrial Agents As-is 434

Housing Wire

MAY 25, 2023

SoftPro , the nation’s top provider of title , closing, and escrow software, announced on Thursday that it has launched ClosingsLIVE, a cutting-edge communication portal for real estate settlements. SoftPro is a leading provider of title, closing, and escrow software in the United States.

Closing 396

Closing Title Branding Technology 396

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

Agents 397

Agents Branding Marketing Industrial 397

Housing Wire

APRIL 5, 2022

An analysis of the top five-year movers by transaction sides show the big brands at the top. This ranking shows the firms that had the largest increase in closed transaction sides between 2017 and 2021. Close behind was Compass , with an increase of 213,524 sides. View the full rankings.

Branding 435

Branding Brokerage Closing Agents 435

Housing Wire

NOVEMBER 1, 2022

In the first phase of the program, customers can use points to get discounts on their closing costs when purchase a home through the subsidiary Rocket Mortgage. To start, customers will receive a 7,500-point welcome bonus on their first reward activity – or $75 in savings on closing costs.

Closing costs 448

Closing costs Closing Loans Mortgages 448

Housing Wire

OCTOBER 18, 2024

Jacobson explains that Fairway prioritizes employee free speech and inclusivity that competing brands may not have. If you have people focused on work, focused on what they can control, we still have people closing over 40 loans a month,” Jacobson says. “In In whatever next year provides, it doesn’t matter.

As-is 448

As-is Loan Officer Loans Mortgages 448

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Market share and brand authority Why launch this site now?

Marketing 418

Marketing Lending Branding Banks 418

Housing Wire

NOVEMBER 5, 2024

Due to the brand recognition of My Home Group, Fathom is planning on retaining the firm’s name. In 2023, it closed 13,225 transaction sides for a total of $5.919 billion in sales volume. Additionally, co-founders Jerome Kleven and Mark Hutchins will continue to oversee the daily operations of the firm. That was good for the No.

Branding 395

Branding Agents Development Closing 395

Housing Wire

OCTOBER 16, 2024

These rankings are designed to help top-performing agents and teams highlight their accomplishments within their specific local markets, enhancing their credibility where it matters most — close to home. This year’s inaugural rankings feature agents and teams from 50 cities across the U.S.,

Agents 464

Agents Commercial Land Branding 464

Housing Wire

APRIL 29, 2024

It also comes after last year’s failures of First Republic Bank , Silicon Valley Bank and Signature Bank.

Banks 446

Banks Closing Loan Officer Loans 446

Housing Wire

OCTOBER 22, 2024

based agents can sign up for a business checking account with Thread Bank , which includes a Real-branded debit card. This represents the future of real estate — seamless, efficient and client-centered — and we are proud to lead the charge.” The product is currently available to select agents in the U.S. and Canada.

Agents 435

Agents Brokerage Technology Staging 435

Housing Wire

FEBRUARY 3, 2025

Branding/Intellectual property: Trade names, DBAs, and domain names Trade names, DBAs, trademarks, fictitious business names or assumed business names are what the world knows the business as. Patent & Trademark Office. A buyer wants the right to use those names and marks with superior title from the rest of the world.

Due diligence 418

Due diligence Purchase and sale agreement Industrial Mortgages 418

Housing Wire

FEBRUARY 6, 2025

Marine, Author Marketing & branding quotes To build your business, its essential that clients easily recognize you and your brand. According to the Rule of 7, potential clients must see your brand and its message seven times before you become top of mind when they decide to hire a real estate agent. Its called closing day.”

Branding 389

Branding Agents Investor As-is 389

Housing Wire

FEBRUARY 19, 2025

For example, a partnership with a mortgage broker make sure clients receive fast, reliable financing options that help the team close deals faster. Marketing and branding Effective marketing is essential to growing a real estate business or any business, regardless of the industry. So, why not put your team ahead.

Branding 344

Branding Technology Brokerage Title 344

Housing Wire

FEBRUARY 6, 2025

billion in consumer loans from Goldman Sachs while also closing a deal to purchase Sculptor Capital Management and its $33 billion in assets under management. The lender indicated it is in a good position to recapture much of its existing servicing business through investments in its brand and an end-to-end digital experience.

Loans 411

Loans Equity Principal Mortgages 411

Housing Wire

JANUARY 8, 2025

Since its founding, Harvest has closed 5,210 transactions for $6.8 Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs. billion including 1,627 sides for $2.4 billion in 2024 alone.

Brokerage 397

Brokerage Technology Agents Branding 397

Housing Wire

APRIL 17, 2025

HousingWires Marketing Leaders award honors standout marketing executives driving innovation, strategy, and brand growth across the housing industry. “ In an industry as close-knit as ours, its critical for brands to be both authentic and innovative. Click here to nominate a Marketing Leader.

Marketing 259

Marketing Branding Industrial Technology 259

Housing Wire

APRIL 8, 2025

Empower Mortgage , part of the Equity Prime Mortgage family of brands, has appointed Rogelio Goertzen as its chief growth officer. He will drive the wholesale lender’s strategic expansion, fostering greater financial inclusion for Hispanic, Latino and other underserved communities.

Mortgages 315

Mortgages Equity Branding Loans 315

Housing Wire

JANUARY 15, 2025

For real estate professionals and mortgage lenders , these challenges heighten the risk of deal cancellations and complicate the closing process. Having a clear understanding of the underlying factors driving these shifts and addressing insurance costs early in transactions is essential to avoid last-minute disruptions.

Marketing 369

Marketing Commercial Mortgages Branding 369

Housing Wire

MARCH 31, 2025

The deal, which is expected to close in the fourth quarter of 2025, integrates the largest servicer in the country into Rockets flywheel. There’s the origination process, which is all of the financing, title closing, and then servicing, where they essentially develop a lifetime relationship.

Technology 332

Technology Mortgages Industrial Title 332

Housing Wire

APRIL 3, 2025

These leaders are the visionaries behind the strategies, campaigns, and branding efforts that push the industry forward. It affirmed the strategic direction we’ve been pursuing and the hard work we’ve put in to elevate our brands and drive results. Click here to nominate before nominations close April 30, 2025.

Marketing 262

Marketing Branding Industrial Mortgages 262

Housing Wire

FEBRUARY 24, 2025

Here are some of the benefits of using LinkedIn for real estate agents: Target specific people that align with your desired real estate audience Build your brand and online presence to showcase your expertise Network with other agents and real estate professionals like lenders, attorneys, property managers, etc.

Agents 304

Agents HR Branding Title 304

Housing Wire

DECEMBER 27, 2024

Some integrations and custom branding may require upgrading to the Enterprise plan. This allows you to focus on what matters most closing deals. Keep agents, clients, and teams connected throughout the closing process with a chat-based platform. Small teams and solo brokers, this one’s for you!

MLS 397

MLS Brokerage Agents Technology 397

Housing Wire

MAY 19, 2023

” — Liz Gehringer, president and CEO, franchise brands, Anywhere Real Estate Inc. Seek conversations with people in related but different roles or fields, to expand your ability to think creatively with new inputs.” “Be curious with what you can achieve. ” — Dr.

Closing 396

Closing Industrial Branding Mortgages 396

Housing Wire

MARCH 21, 2025

.’ In a presentation for investors , Rocket outlined how its acquisition of Redfin will help the company create a more seamless and affordable way for consumers to transact real estate, showing how it will take consumers from the home search phase all the way through title and closing. But Zillow has that recognizable consumer brand.

Loan Officer 291

Loan Officer Loans Mortgages Title 291

Housing Wire

MARCH 5, 2025

Throughout his 20-year career he has closed more than 40,000 units and $9 billion in funded loans. There are multiple offers in a lot of the markets, with competitive bidding wars and people willing to close quick and waive contingency. That’s had a huge impact for me in terms of being able to create this brand for myself.

Loan Officer 435

Loan Officer Loans Technology Mortgages 435

Housing Wire

JANUARY 14, 2025

He was a bartender who started his real estate career in a market that was brand new to him. He didnt close his first deal an investor until month six. Related article From Foot Locker to 100+ closed deals a year (*in under five years) Real estate advice + top tech, lead gen & marketing tools delivered to your inbox.

Agents 370

Agents Investor MLS Branding 370

Housing Wire

MARCH 5, 2025

In a press release, the company said it plans to grow the partnership over the next several years through a variety of initiatives designed to build its brand while supporting its mission, vision, values, and industry leadership. The company closed $115.1 Olympic and Paralympic teams at the 2028 Olympics. And it ranked No.

Design 375

Design Mortgages Branding Finance 375

Housing Wire

MARCH 31, 2025

Led by Jamison Frost and Valen Lindner, the team has closed more than $1 billion in career sales and is known for representing some of the most exclusive properties in Park City. The move grants them membership in the Christies International Real Estate Masters Circle, an exclusive designation for top-producing agents.

New Construction 304

New Construction Development Branding Construction 304

Housing Wire

DECEMBER 23, 2024

Ashley Smith , the company’s senior vice president of brand marketing and strategic communications, said that home equity was a commonly discussed topic during the event. It’s the only closed-end second on the market that doesn’t require monthly payments and checks a lot of boxes for consumers, she said.

Lending 396

Lending Mortgages Industrial Finance 396

Housing Wire

NOVEMBER 14, 2024

To get a better idea of what investors might be most closely interested in with these results, along with the outlook for these companies and the industry, HousingWire ’s Reverse Mortgage Daily (RMD) sat down with UBS equity research analyst Douglas Harter. They also mentioned the proprietary product suite at their company as a bright spot.

Investor 370

Investor Mortgages Bankruptcy Equity 370

Housing Wire

JANUARY 27, 2025

She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four years. She was so busy she could only talk to us from her car, en route to a closing. Can you build a thriving real estate business on TikTok? Kina Desantis did.

Agents 369

Agents Brokerage Branding Design 369

Housing Wire

MARCH 12, 2025

The brokerage closed nearly 49,000 sides that year, up from 34,000 in 2022. A key factor in this growth is its private-label program, which launched last year and allows brokerage affiliates to keep their branding. Its volume soared from $14.4 billion to $21.2 billion during the same period.

Brokerage 344

Brokerage Loan Officer Agents Branding 344

Housing Wire

JANUARY 27, 2025

Consider platforms that centralize operations from lead generation to closing. Stuart Sim is the Head of Industry Development & Brand Ambassador for Lofty. Make no mistake: End-to-end solutions are important, since no one has the time or bandwidth to toggle between applications a million times.

Technology 397

Technology Renovation Agents Industrial 397

Housing Wire

APRIL 21, 2025

Among those, 70% are cutting discretionary spending, 59% are switching to cheaper brands, and 50% are delaying large purchases such as homes , cars or major renovations. That figure is close to the 50% of lower-income households who feel the same. Notably, even higher-income households are skeptical of the current market.

Principal 254

Principal Renovation Branding Finance 254