Housing Wire

JUNE 6, 2025

Among them, those ranked in RealTrends Verified The Thousand (based on 2024 data) closed 189,930 transaction sides — down slightly from 198,356 last year. Average transactions sides per agent stays level Top-performing real estate agents closed an average of 185 sides in 2024 (for the 2025 rankings), up slightly from 184 last year.

Agents 414

Agents Branding Residential Banks 414

Housing Wire

MARCH 10, 2025

” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. “We think we can create a stronger overall brand by really optimizing the interaction between these brands.”

Branding 403

Branding Brokerage Commercial Title 403

Housing Wire

JANUARY 6, 2025

Sherry Chris may have retired from her role as president and CEO of Anywhere Expansion Brands including the Better Homes and Gardens Real Estate (BHGRE) and ERA Real Estate brands but that doesnt mean she hasnt been keeping busy.

Brokerage 440

Brokerage Branding Industrial As-is 440

Housing Wire

JULY 9, 2025

According to the release, PorchLight and its agents will operate under the Compass brand once the merger is completed. In 2024, PorchLight closed 1,257 transaction sides for a total sales volume of $922.3 million, according to RealTrends data.

Branding 406

Branding Brokerage Technology Agents 406

Housing Wire

JUNE 9, 2025

Better Homes and Gardens Real Estate Platinum Realty Group — led by broker/owner Christy Rabe — will now operate under the nationally recognized brand as part of a strategic effort to expand services and attract agents.

Brokerage 383

Brokerage Branding Commercial Land 383

Housing Wire

DECEMBER 27, 2024

Fleet Homes Real Estate Team – Keller Williams Real estate teams are comprised of real estate agents and other professionals working together towards one common goal to close deals. Depending on the team’s structure, agents can work closely together or independently. Teams are led by a team leader.

Purchase and sale agreement 403

Purchase and sale agreement Branding Agents Closing 403

Housing Wire

JUNE 12, 2025

13 among mega teams by closed sales volume. And more importantly, it allows our agents to co-brand easily. We focus on one thing; converting from appointments to closings. It’s three things; generate appointments for your agents, train them daily on conversion, and give them tools that actually help them close deals.”

Technology 376

Technology Agents Brokerage Branding 376

Housing Wire

JUNE 17, 2025

Century 21’s franchise-based model allows local autonomy while benefiting from global branding and support. But I think what people have to recognize about this business is that, because of the fragmentation, every market is a little bit different in the way that people close deals, and in the way that they search for deals.

Industrial 395

Industrial Marketing Branding Commercial 395

Housing Wire

MARCH 14, 2025

Sieffert called 2024 a significant period of strategic alignment for the company, citing the unification of its disparate brands under a single banner, and the challenges she said were overcome as it processed the particulars of its acquisition of American Advisors Group (AAG), the industrys former leading player.

Branding 356

Branding Equity Lending Finance 356

Housing Wire

JUNE 9, 2025

Here are twelve mind-blowing ideas and prompts smart agents are using to close more deals with ChatGPT in 2025. It’s not perfect, but close. Here is a simple, step-by-step workflow and prompt to create engaging, on-brand drip campaigns for your leads using ChatGPT. Sound familiar? Let’s start with the basics.

Branding 437

Branding Title Agents As-is 437

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

Agents 388

Agents Branding Marketing Industrial 388

Housing Wire

OCTOBER 4, 2024

This week on the “ Real Estate Insiders Unfiltered “ podcast, hosts James Dwiggins and Keith Robinson sit down with Sherry Chris , executive adviser at Anywhere Brands , and the former CEO of Better Homes and Gardens Real Estate. Next, Robinson mentions Chris’s tenure as the CEO of the Better Homes and Gardens Real Estate brand.

Branding 417

Branding Industrial Agents As-is 417

Housing Wire

JUNE 18, 2024

1 brand in the 2024 RealTrends Verified + Tom Ferry The Thousand. In late May, when RealTrends Verified released The Thousand rankings, it appeared that RE/MAX had lost its crown as the top brand to Keller Williams. The re-ranking process revealed that RE/MAX had in fact retained the top spot among the brands represented on the list.

Branding 430

Branding Title Agents Sales 430

Housing Wire

MARCH 27, 2025

Self-branded “financial fitness” platform FinLocker announced Wednesday that it will cover 100% of the verification costs for mortgage borrowers who use lenders’ FinLocker-powered apps. The company calls the move an “industry-first initiative.”

Mortgages 376

Mortgages Loan Officer Technology Loans 376

Housing Wire

JULY 9, 2025

“I have no doubt that she will continue to make a major impact on the New York City real estate industry, especially with the strength of the Corcoran brand behind her.” During her career, Murray has closed more than $1 billion in sales volume. In 2024, they closed 47 transaction sides totaling $77.96 The team ranked No.

Branding 269

Branding Development Brokerage Closing 269

Housing Wire

OCTOBER 18, 2024

Jacobson explains that Fairway prioritizes employee free speech and inclusivity that competing brands may not have. If you have people focused on work, focused on what they can control, we still have people closing over 40 loans a month,” Jacobson says. “In In whatever next year provides, it doesn’t matter.

As-is 429

As-is Loan Officer Loans Mortgages 429

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Market share and brand authority Why launch this site now?

Marketing 403

Marketing Lending Branding Banks 403

Housing Wire

JUNE 2, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. From our brand campaigns to our unforgettable events, we always ask: How can we do this differently? Culture doesnt happen by accidentits built with intention.

Branding 324

Branding Brokerage Agents Development 324

Housing Wire

NOVEMBER 5, 2024

Due to the brand recognition of My Home Group, Fathom is planning on retaining the firm’s name. In 2023, it closed 13,225 transaction sides for a total of $5.919 billion in sales volume. Additionally, co-founders Jerome Kleven and Mark Hutchins will continue to oversee the daily operations of the firm. That was good for the No.

Branding 385

Branding Agents Development Closing 385

Housing Wire

JUNE 6, 2025

While the nation’s top real estate teams are found at a variety of brokerages, one brand dominated the 2025 RealTrends Verified Rankings. In 2024, Gubb’s team closed 88 transactions totaling $103.7 The Stacey Sauls Group closed 191 transaction sides in 2024 for a total volume of $108.7 It is hard to beat.” million in volume.

Brokerage 403

Brokerage Technology Branding Industrial 403

Housing Wire

JUNE 9, 2025

He identified three specific value propositions to the consumer: low costs and low fees; easy and fast; and certainty and confidence that the deal will close. The branding integration of Mr. Cooper will be done “thoughtfully,” Krishna said. Krishna told Collins that it’s an incredibly important brand.

Branding 308

Branding Mortgages Industrial Closing 308

Housing Wire

JUNE 18, 2025

per quarter through the consummation of the merger if it does not close in 2025. It has already been approved by McCarthy Capital Mortgage Investors and is expected to close in the fourth quarter of 2025, pending customary closing conditions. The board of directors also intends to approve a special cash dividend of up to $0.25

Principal 309

Principal Investor Mortgages Loans 309

Housing Wire

MAY 28, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. From our brand campaigns to our unforgettable events, we always ask: How can we do this differently? Culture doesnt happen by accident its built with intention.

Branding 311

Branding Brokerage Agents Development 311

Housing Wire

OCTOBER 16, 2024

These rankings are designed to help top-performing agents and teams highlight their accomplishments within their specific local markets, enhancing their credibility where it matters most — close to home. This year’s inaugural rankings feature agents and teams from 50 cities across the U.S.,

Agents 447

Agents Commercial Land Branding 447

Housing Wire

MAY 9, 2025

Were giving land and ranch professionals an unmatched platform, combining elite marketing exposure, innovative tech, and a collaborative national network so they can build credibility faster, close more deals, and grow sustainable businesses.

Land 343

Land Brokerage Branding Agents 343

Housing Wire

FEBRUARY 19, 2025

For example, a partnership with a mortgage broker make sure clients receive fast, reliable financing options that help the team close deals faster. Marketing and branding Effective marketing is essential to growing a real estate business or any business, regardless of the industry. So, why not put your team ahead.

Branding 345

Branding Technology Brokerage Title 345

Housing Wire

OCTOBER 22, 2024

based agents can sign up for a business checking account with Thread Bank , which includes a Real-branded debit card. This represents the future of real estate — seamless, efficient and client-centered — and we are proud to lead the charge.” The product is currently available to select agents in the U.S. and Canada.

Agents 417

Agents Brokerage Technology Staging 417

Housing Wire

FEBRUARY 3, 2025

Branding/Intellectual property: Trade names, DBAs, and domain names Trade names, DBAs, trademarks, fictitious business names or assumed business names are what the world knows the business as. Patent & Trademark Office. A buyer wants the right to use those names and marks with superior title from the rest of the world.

Due diligence 403

Due diligence Purchase and sale agreement Industrial Mortgages 403

Housing Wire

JUNE 27, 2025

She brings a background in luxury real estate branding and interior design marketing, having worked closely with celebrity design firms prior to her transition into real estate. Annalise Jones joins the team in Los Angeles. s residential market.

Agents 369

Agents Design Lending Branding 369

Housing Wire

FEBRUARY 6, 2025

Marine, Author Marketing & branding quotes To build your business, its essential that clients easily recognize you and your brand. According to the Rule of 7, potential clients must see your brand and its message seven times before you become top of mind when they decide to hire a real estate agent. Its called closing day.”

Branding 376

Branding Agents Investor As-is 376

Housing Wire

MAY 22, 2025

Audie Chamberlain In his new role, Chamberlain will oversee Rechats growth strategy, brand positioning, social media and go-to-market planning. Nothing else comes close. Chamberlain is known in the industry for his work with luxury real estate brands and technology firms.

Brokerage 335

Brokerage Branding Technology MLS 335

Housing Wire

APRIL 24, 2025

No one else came close to Keller Williams when we assessed the top brands in real estate for culture, training, and technology. Keller Williams is the best place for our agents to continue to grow their business, and it is supported by the best-rated training , systems, and models, Callan said in a statement.

Land 363

Land Brokerage Commercial Branding 363

Housing Wire

JANUARY 8, 2025

Since its founding, Harvest has closed 5,210 transactions for $6.8 Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs. billion including 1,627 sides for $2.4 billion in 2024 alone.

Brokerage 388

Brokerage Technology Agents Branding 388

Housing Wire

FEBRUARY 6, 2025

billion in consumer loans from Goldman Sachs while also closing a deal to purchase Sculptor Capital Management and its $33 billion in assets under management. The lender indicated it is in a good position to recapture much of its existing servicing business through investments in its brand and an end-to-end digital experience.

Loans 396

Loans Equity Principal Mortgages 396

Housing Wire

MAY 7, 2025

the company also viewed the first quarter of the year as a strategic turning point for the FOA brand, according to CEO Graham Fleming. But beyond product positioning, FOA remains focused on its product offerings, which currently include the reverse mortgage industrys only closed-end second lien product, HomeSafe Second. [W]e

Finance 352

Finance Branding Industrial Mortgages 352

Housing Wire

APRIL 8, 2025

Empower Mortgage , part of the Equity Prime Mortgage family of brands, has appointed Rogelio Goertzen as its chief growth officer. He will drive the wholesale lender’s strategic expansion, fostering greater financial inclusion for Hispanic, Latino and other underserved communities.

Mortgages 356

Mortgages Equity Branding Loans 356

Housing Wire

JANUARY 15, 2025

For real estate professionals and mortgage lenders , these challenges heighten the risk of deal cancellations and complicate the closing process. Having a clear understanding of the underlying factors driving these shifts and addressing insurance costs early in transactions is essential to avoid last-minute disruptions.

Marketing 369

Marketing Commercial Mortgages Branding 369