This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In this tantalizing conversation, Collins and Neuberger survey the CMO’s path into marketing , his experience and approach to the field, brand presence, social media and Realtor.com’s recent buyer agency advocacy campaign. The Realtor.com brand presented new opportunities in terms of brand trust, media relationships and syndication.
1 brand in the 2024 RealTrends Verified + Tom Ferry The Thousand. In late May, when RealTrends Verified released The Thousand rankings, it appeared that RE/MAX had lost its crown as the top brand to Keller Williams. The re-ranking process revealed that RE/MAX had in fact retained the top spot among the brands represented on the list.
Although the decision is ultimately highly personal and based on a buyer’s budget, needs, and preferences, there are a few things agents need to consider to help them make the best decisions. It can be tough for a buyer to choose when faced with the allure of a brand-new build or the charm and affordability of an older home.
According to court documents filed on Monday, RE/MAX and the home sellers suing the firm in both the Moehrl and Sitzer/Burnett cases, which both deal with buyer brokers’ commissions, have reached a preliminary settlement agreement, settling all claims in both suits. In fact, the U.S.
Based on NAR’s settlement, agents working with buyers will need a signed buyer representation agreement starting in mid-July, pending final court approval of the settlement. Bills Clarke said this is exactly how agents already work with sellers, so it shouldn’t be a big deal to implement buyer agreements into a business. “We
In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.
million settlement with plaintiffs in two bombshell buyer commission lawsuits have been made public, and they stipulate that the brokerage conglomerate make significant changes to its practices. The terms of Anywhere Real Estate ‘s $83.5
Jeremy Foster, founder and chairman of Calque Buying a home today can be stressful and fraught with complicated issues, such as contingencies requiring the buyer to sell their current home before qualifying for the home they want to buy. Buy before you sell (BBYS) products may be the answer.
The good news is that there is plenty of demand for vacant properties, from both nonprofit and for-profit buyers. The post As vacant foreclosures increase, so does buyer interest appeared first on HousingWire. They have proven that they can efficiently return these distressed vacant properties to occupancy.”.
Going from a volatile rate environment in the latter half of 2022 to a market with lower, more stabilized rates, there’s optimism spreading across the industry that buyers will come back. I really think until we see inventory move in our favor, it’s still going to be a tough market for a buyer. How does my payment look?
“On the consumer side, and I don’t know that this deal really changes anything from that perspective only because I don’t know that Ellington is a really well-known brand name,” Lunde says. “I The post Analysts: Longbridge acquisition deal indicates good things for the lender and its buyer appeared first on HousingWire.
Sure, they made mistakes, but today their social media accounts are helping them build their personal brands and generate leads — even while they sleep. Studies show that 58% of people would be willing to pay MORE to work with someone who doesn’t work for a big company, but has an established personal brand. His SERHANT.
While it’s unclear exactly how home buyers and sellers are reacting to the situation, a startup tech company called Rayse is “pushing back on the settlement” with a new communication platform that allows prospective buyers to track what their agents are doing in real time.
Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. With competition for online leads heating up, we think AgentFire’s brand-first approach can be a game changer for brand-conscious agents, teams and even boutique brokerages.
Sellers are happy that they sold their home for more money than they bought it for, and home buyers are happy you found them an asset that will increase in value. Worse, customers might start associating your personal brand with lower fees, making it difficult to return to pre-recession rates without losing customer trust.
Additionally, Florance believes this model will succeed because it focuses on selling homes and building brands for both agents and brokerage firms. People are more willing to hire a brand that they trust to represent them, and agents will want to work for good brands. Brands matter.”
When a potential buyer reaches out to the listing agent on a home for sale it is a potentially valuable lead no agent should be forced to give up. But the buyer may not be represented yet and then the listing agent can earn a referral fee by referring the buyer to another agent in their brokerage to earn an additional commission.
The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. Ocala, Florida -based Foxfire Realty is the latest firm to join a national brand, announcing its move to RE/MAX on Wednesday.
On Thursday, the Anywhere brand announced that Northern California firm Vista Real Estate had joined the Sotheby’s network. The area is seeing interest from domestic buyer s in major cities alongside the West Coast looking for a change of scenery and slower living.” This marks Sotheby’s 111th office in California.
Cox, a 25-year industry veteran, founded Results Realty in 2013 and runs it as a full-service real estate firm that can represent home buyers and sellers across all price points and stages of homeownership, including first-time buyers. On the 2024 RealTrends Verified rankings, Cox ranked No. 67 in Illinois in sides with 61 and No.
1 brand trusted by real estate professionals and to be linked with a brand whose legacy goes back almost 120 years. We’re also delivering the best user experience and using AI to help buyers find their perfect home. For agents and brokers, it means we serve the needs of both the buyer and the listing agents.
Clayton Collins, CEO, HW Media RealTrends Verified is a brand that stands for ambition, achievement, transparency and trust. Even at RealTrends, we’re guilty of overcomplicating rankings with too many sub-brands that bring confusion to a world that needs clarity. Your brand stands for something you are proud of and passionate about.
“We are connecting buyers and sellers, but we are also creating a dynamic marketplace where brands can engage with consumers in meaningful ways while reinforcing the RE/MAX brand’s leadership in innovation and consumer-centric strategies.”
To help, Tom Ferry’s brand new Recruiting Roadmap course offers group coaching sessions with talented team leaders like you. If you’re a brand new boutique brokerage specializing in starter homes, the odds of you wooing a top-producing luxury listing agent away from Douglas Elliman are slim.
In 2025, effective websites leverage beautiful imagery, videography, graphics, copywriting, captivating typography and user experience design (UX) to educate buyers and sellers and sell you as a hyper-local market expert and trusted advisor. A buyer might not know how mortgage points work until they read about them on your site.
The area is seeing interest from domestic buyers around the country relocating to the Midwest to take in and enjoy the serene Great Lakes state. Rob has served the area as a top agent of luxury home sales for nearly two decades, so his affiliation with the Sotheby’s International Realty brand is a natural step in his illustrious career.
The 4,000 members of NNRMLS now have access to their own branded mobile MLS home search app, HomeSpotter, powered by Lone Wolf. Through the app, agents will be able to assist buyers and sellers throughout the transaction process. “We’re thrilled to add this powerful mobile app to our members’ toolkits.
Open houses remain one of the best ways to showcase a property and connect with potential buyers. From tech-forward tools to smart follow-up strategies, there’s a sign-in solution here that can help you grow your business and build valuable connections with buyers. The guest texts a keyword to receive a link to a sign-in form.
With hundreds of other IDX websites online, why would a buyer choose yours? Not when the average time buyers spend on real estate websites is less than two minutes. Like Serhant, your personal brand, expertise and empathy need to shine through on every page of your website. And no, “Because they clicked on my ad!” Not in 2024.
It enables agents to differentiate themselves through original presentations of their brand and properties using features such as high-resolution hero images and interactive floor plans. Listing Showcase also allows agents to customize their listings to their liking to help attract more interest from buyers.
When Ginger Wilcox stepped into the role of brand president of Better Homes and Gardens Real Estate last June, many in the industry knew that the next 12 months would be challenging for the industry. Can you tell me a bit about your experience leading the BHGRE brand through this past year?
Stratus is joining a nationally recognized brand. 1 brand in The Thousand rankings for 2024. Agents who join RE/MAX can be squarely focused on closing sales and producing great results for their buyers and sellers — period,” RE/MAX president Amy Lessinger told HousingWire when the rankings were released.
Your Facebook page can help you build your personal brand, network with other agents across the country (hello, referral partners!) and even better, target both buyers and sellers with boosted posts and paid ads. This is key for building your brand as a real estate agent.
New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. Advertising on Zillow can put your brand in front of millions of potential buyers and sellers.
Bring polish and consistency to your social media branding with this $54 monthly subscription service that lets you customize your message without having to fret over branding and design. Polished branding and online presence Luxury clients expect excellence in every aspect, including the presentation of their potential homes.
Scale is a simple way for real estate tech companies to build custom, on-brand, and modern closing experiences using Qualia’s flexible infrastructure. #1. 75% of buyers and sellers. 82% of buyers. 36% of home buyers. are 37 years or younger, making millennials the largest share of buyers. Get More Info.
To start the conversation, Velt asks De Grote for background on herself and the Forward Coaching brand. Today, Forward Coaching focuses on teaching new agents how to negotiate with buyers and how to collaborate with sellers and listing agents on concessions. She shares three steps for negotiating fees in buyer-seller agreements.
has shot its brand to the top of every agent’s wishlist in a way — and at a scale — that other brokerages aren’t able to replicate. If the company can leverage its meteoric rise in brand awareness into a high-quality scaling of its business, the errant periods in all of SERHANT.’s But SERHANT. Todd Sheridan, SERHANT.’s
Keep your online presence on brand Choose a clean and sophisticated design that reflects the essence of luxury real estate and your existing brand. To add a more immersive element, consider incorporating virtual tours or 3D walkthroughs to give potential buyers an up-close experience.
Power Buyers, companies that front cash, or create the effect of cash, for homebuyers who want to buy before they sell, or compete in a white-hot market, ascended over the past 2 years at a rate that seems unlikely to persist in a slowing market where buyers find it less imperative pay a premium for such a service. I don’t know.
In a message to network leaders that was obtained by HousingWire , Budnick stated, “The last three years have been the best of my professional career to date, and I’m honored to have been chosen to lead this great brand.
Unlike other real estate professionals who have hopped between brands and companies, Amy Lessinger has spent the vast majority of her nearly three-decade-long career at RE/MAX. Can you talk about what first drew you to the brand and what has kept you with the firm for so many years? Brooklee Han: You’ve been at RE/MAX now for 26 years.
AgentConnect takes Co-Branded marketing to a new level by automatically delivering dynamic open house flyers, property websites, and landing pages instantly through MLS data in real-time, which is auto-generated and compliantly displayed, including loan officer’s specific loan and pricing options. Insellerate’s AgentConnect.
We organize all of the trending information in your field so you don't have to. Join 144,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content