Housing Wire

FEBRUARY 20, 2025

You log in to check your email, and responses from potential buyers at yesterdays open house are already waiting. This open house sign-in app automates your follow-up by sending emails for you and highlighting your most engaged buyers. Your brand will look polished from the moment buyers walk into your open house.

Branding 358

Branding Brokerage Agents Marketing 358

Housing Wire

MARCH 3, 2025

Home staging is your chance to transform a property into a home that buyers cant wait to get their hands on. Buyers want to be able to see how a home will work for them. The best home staging tips help you create a welcoming environment that will make buyers feel right at home. Why is home staging important?

Staging 426

Staging Agents Branding As-is 426

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. We’re improving the experience for the real estate professionals while still improving and taking care of the experience for the buyers and sellers of this country and the people that want to own real estate in this country.

Industrial 459

Industrial Brokerage Branding Agents 459

Housing Wire

OCTOBER 15, 2024

Although the decision is ultimately highly personal and based on a buyer’s budget, needs, and preferences, there are a few things agents need to consider to help them make the best decisions. It can be tough for a buyer to choose when faced with the allure of a brand-new build or the charm and affordability of an older home.

New Construction 488

New Construction Construction Agents Marketing 488

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

Agents 397

Agents Branding Marketing Industrial 397

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Market share and brand authority Why launch this site now? We’ve got good purchase products.

Marketing 418

Marketing Lending Branding Banks 418

Housing Wire

FEBRUARY 3, 2025

Under each key heading, the checklist goes into great detail to uncover potential issues that could devalue the business, expose a buyer to liability, or even jeopardize the transaction. A buyer wants the right to use those names and marks with superior title from the rest of the world. Are those agreements assignable to the buyer?

Due diligence 418

Due diligence Purchase and sale agreement Industrial Mortgages 418

Housing Wire

MARCH 3, 2025

Buyers, on the other hand, view earnouts as a risk mitigation tool to avoid paying too much, particularly if there is uncertainty regarding future performance of the business. Earnouts are contingent payments based on Buyer achieving future financial targets that may never happen.

Purchase and sale agreement 415

Purchase and sale agreement Closing Industrial Mortgages 415

Housing Wire

SEPTEMBER 18, 2023

According to court documents filed on Monday, RE/MAX and the home sellers suing the firm in both the Moehrl and Sitzer/Burnett cases, which both deal with buyer brokers’ commissions, have reached a preliminary settlement agreement, settling all claims in both suits. In fact, the U.S.

MLS 505

MLS Branding Agents Brokerage 505

Housing Wire

DECEMBER 27, 2024

These roles include: Buyers agents: These agents focus on helping clients purchase a new home. Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. Will the team’s branding, marketing, leads and support help you close more deals with less stress?

Purchase and sale agreement 418

Purchase and sale agreement Branding Agents Closing 418

Housing Wire

MARCH 10, 2025

But because AI is about to reshape how buyers and sellers interact with listings entirely. Nobody is harmed if AI aggregates listings from multiple sources, sharing them directly with buyers. Having a listing reach buyers directly through AI will be a win for buyers, sellers and agents. They have the brand recognition.

As-is 355

As-is MLS Brokerage Industrial 355

Housing Wire

DECEMBER 6, 2024

Building on existing relationships is the quickest and easiest way to keep your pipeline filled with active buyers and sellers, so you dont have to worry about dry spells. Your newsletter content should be a mix market updates, buyer and seller advice, community news and events, and storytelling.

Pre-approval 397

Pre-approval Design Industrial Agents 397

Housing Wire

OCTOBER 16, 2024

With buyers and sellers increasingly seeking out seasoned agents to navigate new regulations, forms, and shifting processes, local success is a key differentiator. Verifications are completed by working directly with our brand partners, or by obtaining verification documentation directly from submitting agents and teams.

Agents 464

Agents Commercial Land Branding 464

Housing Wire

DECEMBER 23, 2024

RE/MAX is hoping that its focus on empowering agents through education and technology tools will help attract more agents to the brand, especially those who are newer to the business.

Agents 397

Agents Technology Brokerage Branding 397

Housing Wire

MARCH 26, 2025

We have been vocal in our position on Clear Cooperation, advocating for reform that balances buyer visibility and seller choice, an Anywhere spokesperson wrote in an email. Another major national brand, RE/MAX , is also pleased with the policy shift. But there are aspects of this debate that give him pause.

Industrial 366

Industrial MLS Brokerage Seller disclosure 366

Housing Wire

JANUARY 17, 2025

According to Lewis, this affiliation allows his team to tap into more resources and join a brand with strong market presence. This move allows us to elevate our renowned customer service by aligning with a brand that has such a strong presence in the local market and beyond. Coldwell Banker released a report on Jan.

Branding 370

Branding Brokerage Sales Agents 370

Housing Wire

MARCH 22, 2024

Based on NAR’s settlement, agents working with buyers will need a signed buyer representation agreement starting in mid-July, pending final court approval of the settlement. Bills Clarke said this is exactly how agents already work with sellers, so it shouldn’t be a big deal to implement buyer agreements into a business. “We

MLS 497

MLS Agents Design As-is 497

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

Branding 435

Branding Design Agents Marketing 435

Housing Wire

JANUARY 27, 2025

Additionally, with cooperative compensation removed from MLS systems, alongside the new requirement for buyer-agency agreements, agents must speak up and share their value clearly and confidently. To do so, develop strategies and programs that cater to buyers and sellers at every stage. It may not be easy, but nothing worthwhile is.

Technology 397

Technology Renovation Agents Industrial 397

Housing Wire

OCTOBER 6, 2023

million settlement with plaintiffs in two bombshell buyer commission lawsuits have been made public, and they stipulate that the brokerage conglomerate make significant changes to its practices. The terms of Anywhere Real Estate ‘s $83.5

Brokerage 459

Brokerage MLS Agents Branding 459

Housing Wire

JANUARY 8, 2025

After rock-solid careers of their own, they decided to combine their skills and their shared passion to help Chinese home buyers, sellers and investors navigate Southern Californias competitive real estate market, Real President Sharran Srivatsaa said in a statement. Theyve set the gold standard for service to the Chinese community.

Brokerage 397

Brokerage Technology Agents Branding 397

Housing Wire

FEBRUARY 27, 2025

While the key statistics about a property will be available to buyers in the real estate listing description, residential buyers tend to shop with their emotions. Your listing description allows you, as the listing agent, to showcase the property’s best features in a way that reaches potential buyers on a deeper level.

Renovation 386

Renovation Agents MLS Equity 386

Housing Wire

JANUARY 15, 2025

With housing expenses on the rise, potential buyers are becoming increasingly sensitive to overall costs, making affordability a top concern. Resilient real estate practices for 2025 The challenges ahead require forward-thinking solutions.

Marketing 369

Marketing Commercial Mortgages Branding 369

Housing Wire

JANUARY 27, 2025

She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four years. No cold calling, no door knocking just (patiently) educating new and move-up buyers with quick-hit educational TikTok videos. Can you build a thriving real estate business on TikTok? Kina Desantis did.

Agents 369

Agents Brokerage Branding Design 369

Housing Wire

FEBRUARY 14, 2024

Jeremy Foster, founder and chairman of Calque Buying a home today can be stressful and fraught with complicated issues, such as contingencies requiring the buyer to sell their current home before qualifying for the home they want to buy. Buy before you sell (BBYS) products may be the answer.

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Backup offer Loan Officer Home sale contingency Branding 448

Housing Wire

NOVEMBER 14, 2024

Join Emily Peckham’s FSBO Mastermind Other Facebook groups to explore Here are some other types of Facebook groups you should seek out and explore to meet new clients, uncover hidden properties coming to market in your area, or network within your brokerage or brokerage brand. Many cities have multiple groups.

Agents 418

Agents Brokerage Industrial Branding 418

Housing Wire

JANUARY 9, 2025

In this weeks episode of the Power House podcast, HousingWire President Diego Sanchez is joined by Varun Krishna , CEO of Rocket Companies and Rocket Mortgage , to explore his background, Rockets tech-focused approach to servicing and retention, and its upcoming brand transformation in 2025. Krishna: We brought in Jonathan Mildenhall.

Technology 284

Technology Branding Finance Mortgages 284

Housing Wire

NOVEMBER 7, 2024

The California-based lender recently introduced a revised branding effort , the “Flex Payment Mortgage“ suite, that is designed to broaden the appeal of its reverse offerings to more potential partners. It wants options available to first-time buyers as well as age-appropriate offerings for a person’s later years.

Mortgages 370

Mortgages Equity Lending Branding 370

Housing Wire

FEBRUARY 24, 2025

Here are some of the benefits of using LinkedIn for real estate agents: Target specific people that align with your desired real estate audience Build your brand and online presence to showcase your expertise Network with other agents and real estate professionals like lenders, attorneys, property managers, etc.

Agents 286

Agents HR Branding Title 286

Housing Wire

JANUARY 23, 2025

Open house postcards Open house postcard from Wise Pelican Open house postcard from Agents Assemble on Etsy Open house postcard from Agents Assemble on Etsy Open house postcards are a valuable tool in the real estate agent’s arsenal, designed to draw prospective buyers and sellers to your property listings.

Design 305

Design Branding Agents Marketing 305

Housing Wire

FEBRUARY 21, 2025

Why do we think that serving first-time homebuyers and young buyers requires products that are unique to their circumstances, but somehow, when people go and turn age 65 and see their income fall precipitously and see their financial or medical circumstances change why would we think that all the products we have should be exactly the same?

Mortgages 327

Mortgages Branding Industrial Lending 327

Housing Wire

JULY 30, 2024

When a potential buyer reaches out to the listing agent on a home for sale it is a potentially valuable lead no agent should be forced to give up. But the buyer may not be represented yet and then the listing agent can earn a referral fee by referring the buyer to another agent in their brokerage to earn an additional commission.

Agents 468

Agents Branding Brokerage As-is 468

Housing Wire

JANUARY 28, 2025

We curated some standout closing gift ideas for buyers and sellers and assembled this guide to help you navigate the closing gift process. The biggest “dont” when it comes to client gift-giving is choosing your own branded swag. Giving brokerage or other branded items may come off as shameless self-promotion.

Closing 333

Closing Branding As-is Agents 333

Housing Wire

FEBRUARY 4, 2025

Meanwhile, anyone challenging the status quo may be branded as “self-serving” or “indifferent to consumers.” A buyer wants to pay the least, while a seller wants to maximize their price. If the industry truly cared about protecting buyers and sellers, it would take a stand against dual agency.

MLS 311

MLS Brokerage Industrial Agents 311

Housing Wire

MARCH 31, 2025

Our brand has always been about elevating the experience, whether for a high-net-worth buyer relocating to Park City or a developer unveiling a world-class mountain retreat, Lindner said. The move grants them membership in the Christies International Real Estate Masters Circle, an exclusive designation for top-producing agents.

New Construction 286

New Construction Development Branding Construction 286

Housing Wire

APRIL 22, 2024

Additionally, Florance believes this model will succeed because it focuses on selling homes and building brands for both agents and brokerage firms. People are more willing to hire a brand that they trust to represent them, and agents will want to work for good brands. Brands matter.”

Branding 445

Branding Brokerage Staging Residential 445

Housing Wire

MARCH 4, 2022

“On the consumer side, and I don’t know that this deal really changes anything from that perspective only because I don’t know that Ellington is a really well-known brand name,” Lunde says. “I The post Analysts: Longbridge acquisition deal indicates good things for the lender and its buyer appeared first on HousingWire.

Branding 369

Branding Investor Mortgages Industrial 369