Housing Wire

OCTOBER 6, 2023

million settlement with plaintiffs in two bombshell buyer commission lawsuits have been made public, and they stipulate that the brokerage conglomerate make significant changes to its practices. The terms of Anywhere Real Estate ‘s $83.5

Brokerage 459

Brokerage MLS Agents Branding 459

Housing Wire

MARCH 4, 2022

“On the consumer side, and I don’t know that this deal really changes anything from that perspective only because I don’t know that Ellington is a really well-known brand name,” Lunde says. “I The post Analysts: Longbridge acquisition deal indicates good things for the lender and its buyer appeared first on HousingWire.

Branding 360

Branding Investor Mortgages Industrial 360

Housing Wire

OCTOBER 15, 2020

The good news is that there is plenty of demand for vacant properties, from both nonprofit and for-profit buyers. The post As vacant foreclosures increase, so does buyer interest appeared first on HousingWire. They have proven that they can efficiently return these distressed vacant properties to occupancy.”.

Development 360

Development Renovation As-is Land 360

Housing Wire

JULY 30, 2024

When a potential buyer reaches out to the listing agent on a home for sale it is a potentially valuable lead no agent should be forced to give up. But the buyer may not be represented yet and then the listing agent can earn a referral fee by referring the buyer to another agent in their brokerage to earn an additional commission.

Agents 442

Agents Branding Brokerage As-is 442

Housing Wire

JANUARY 13, 2023

Going from a volatile rate environment in the latter half of 2022 to a market with lower, more stabilized rates, there’s optimism spreading across the industry that buyers will come back. I really think until we see inventory move in our favor, it’s still going to be a tough market for a buyer. How does my payment look?

Pre-approval 418

Pre-approval Marketing Seller concession Mortgages 418

Housing Wire

APRIL 22, 2024

Additionally, Florance believes this model will succeed because it focuses on selling homes and building brands for both agents and brokerage firms. People are more willing to hire a brand that they trust to represent them, and agents will want to work for good brands. Brands matter.”

Branding 428

Branding Brokerage Staging Residential 428

Housing Wire

NOVEMBER 22, 2024

Open houses remain one of the best ways to showcase a property and connect with potential buyers. From tech-forward tools to smart follow-up strategies, there’s a sign-in solution here that can help you grow your business and build valuable connections with buyers. The guest texts a keyword to receive a link to a sign-in form.

Agents 396

Agents Branding Land As-is 396

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. With competition for online leads heating up, we think AgentFire’s brand-first approach can be a game changer for brand-conscious agents, teams and even boutique brokerages.

Brokerage 443

Brokerage Agents Branding Land 443

Housing Wire

FEBRUARY 28, 2024

Sure, they made mistakes, but today their social media accounts are helping them build their personal brands and generate leads — even while they sleep. Studies show that 58% of people would be willing to pay MORE to work with someone who doesn’t work for a big company, but has an established personal brand. His SERHANT.

Marketing 482

Marketing Branding Agents Brokerage 482

Housing Wire

OCTOBER 1, 2024

While it’s unclear exactly how home buyers and sellers are reacting to the situation, a startup tech company called Rayse is “pushing back on the settlement” with a new communication platform that allows prospective buyers to track what their agents are doing in real time.

Agents 448

Agents MLS Brokerage Branding 448

Housing Wire

AUGUST 22, 2024

1 brand trusted by real estate professionals and to be linked with a brand whose legacy goes back almost 120 years. We’re also delivering the best user experience and using AI to help buyers find their perfect home. For agents and brokers, it means we serve the needs of both the buyer and the listing agents.

Branding 436

Branding Agents Industrial Technology 436

Housing Wire

SEPTEMBER 28, 2023

The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. Ocala, Florida -based Foxfire Realty is the latest firm to join a national brand, announcing its move to RE/MAX on Wednesday.

Brokerage 434

Brokerage Branding Technology Agents 434

Housing Wire

SEPTEMBER 13, 2024

Sellers are happy that they sold their home for more money than they bought it for, and home buyers are happy you found them an asset that will increase in value. Worse, customers might start associating your personal brand with lower fees, making it difficult to return to pre-recession rates without losing customer trust.

Agents 448

Agents Branding Equity Design 448

Housing Wire

MARCH 7, 2024

On Thursday, the Anywhere brand announced that Northern California firm Vista Real Estate had joined the Sotheby’s network. The area is seeing interest from domestic buyer s in major cities alongside the West Coast looking for a change of scenery and slower living.” This marks Sotheby’s 111th office in California.

Branding 467

Branding Agents As-is Sales 467

Housing Wire

JUNE 11, 2024

The area is seeing interest from domestic buyers around the country relocating to the Midwest to take in and enjoy the serene Great Lakes state. Rob has served the area as a top agent of luxury home sales for nearly two decades, so his affiliation with the Sotheby’s International Realty brand is a natural step in his illustrious career.

Branding 440

Branding Agents As-is Sales 440

Housing Wire

MARCH 22, 2024

Clayton Collins, CEO, HW Media RealTrends Verified is a brand that stands for ambition, achievement, transparency and trust. Even at RealTrends, we’re guilty of overcomplicating rankings with too many sub-brands that bring confusion to a world that needs clarity. Your brand stands for something you are proud of and passionate about.

Brokerage 448

Brokerage Branding Agents As-is 448

Housing Wire

JANUARY 25, 2024

To help, Tom Ferry’s brand new Recruiting Roadmap course offers group coaching sessions with talented team leaders like you. If you’re a brand new boutique brokerage specializing in starter homes, the odds of you wooing a top-producing luxury listing agent away from Douglas Elliman are slim.

Agents 448

Agents Brokerage Branding MLS 448

Housing Wire

OCTOBER 25, 2024

With hundreds of other IDX websites online, why would a buyer choose yours? Not when the average time buyers spend on real estate websites is less than two minutes. Like Serhant, your personal brand, expertise and empathy need to shine through on every page of your website. And no, “Because they clicked on my ad!” Not in 2024.

Branding 423

Branding Design Brokerage Agents 423

Housing Wire

APRIL 30, 2024

The 4,000 members of NNRMLS now have access to their own branded mobile MLS home search app, HomeSpotter, powered by Lone Wolf. Through the app, agents will be able to assist buyers and sellers throughout the transaction process. “We’re thrilled to add this powerful mobile app to our members’ toolkits.

MLS 443

MLS Agents Branding Technology 443

Housing Wire

FEBRUARY 28, 2024

It enables agents to differentiate themselves through original presentations of their brand and properties using features such as high-resolution hero images and interactive floor plans. Listing Showcase also allows agents to customize their listings to their liking to help attract more interest from buyers.

Agents 444

Agents Branding Brokerage As-is 444

Housing Wire

MAY 24, 2024

When Ginger Wilcox stepped into the role of brand president of Better Homes and Gardens Real Estate last June, many in the industry knew that the next 12 months would be challenging for the industry. Can you tell me a bit about your experience leading the BHGRE brand through this past year?

Agents 444

Agents Branding Industrial As-is 444

Housing Wire

JULY 11, 2024

Stratus is joining a nationally recognized brand. 1 brand in The Thousand rankings for 2024. Agents who join RE/MAX can be squarely focused on closing sales and producing great results for their buyers and sellers — period,” RE/MAX president Amy Lessinger told HousingWire when the rankings were released.

Agents 455

Agents Branding Brokerage Closing 455

Housing Wire

AUGUST 24, 2024

Your Facebook page can help you build your personal brand, network with other agents across the country (hello, referral partners!) and even better, target both buyers and sellers with boosted posts and paid ads. This is key for building your brand as a real estate agent.

Agents 454

Agents Branding As-is Brokerage 454

Housing Wire

JULY 10, 2024

has shot its brand to the top of every agent’s wishlist in a way — and at a scale — that other brokerages aren’t able to replicate. If the company can leverage its meteoric rise in brand awareness into a high-quality scaling of its business, the errant periods in all of SERHANT.’s But SERHANT. Todd Sheridan, SERHANT.’s

Brokerage 442

Brokerage Branding Principal Agents 442

Housing Wire

MAY 16, 2024

In a message to network leaders that was obtained by HousingWire , Budnick stated, “The last three years have been the best of my professional career to date, and I’m honored to have been chosen to lead this great brand.

Branding 412

Branding As-is Brokerage 412

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. Advertising on Zillow can put your brand in front of millions of potential buyers and sellers.

Marketing 435

Marketing Branding Design Agents 435

Housing Wire

OCTOBER 8, 2024

To start the conversation, Velt asks De Grote for background on herself and the Forward Coaching brand. Today, Forward Coaching focuses on teaching new agents how to negotiate with buyers and how to collaborate with sellers and listing agents on concessions. She shares three steps for negotiating fees in buyer-seller agreements.

Agents 445

Agents MLS Industrial Branding 445

Housing Wire

FEBRUARY 14, 2024

Bring polish and consistency to your social media branding with this $54 monthly subscription service that lets you customize your message without having to fret over branding and design. Polished branding and online presence Luxury clients expect excellence in every aspect, including the presentation of their potential homes.

Agents 448

Agents Branding Design Development 448

Housing Wire

DECEMBER 19, 2024

“We are connecting buyers and sellers, but we are also creating a dynamic marketplace where brands can engage with consumers in meaningful ways while reinforcing the RE/MAX brand’s leadership in innovation and consumer-centric strategies.”

Branding 313

Branding Commercial Mortgages Industrial 313

Housing Wire

JULY 9, 2021

Scale is a simple way for real estate tech companies to build custom, on-brand, and modern closing experiences using Qualia’s flexible infrastructure. #1. 75% of buyers and sellers. 82% of buyers. 36% of home buyers. are 37 years or younger, making millennials the largest share of buyers. Get More Info.

Branding 397

Branding Closing Agents 397

Housing Wire

JUNE 3, 2024

Unlike other real estate professionals who have hopped between brands and companies, Amy Lessinger has spent the vast majority of her nearly three-decade-long career at RE/MAX. Can you talk about what first drew you to the brand and what has kept you with the firm for so many years? Brooklee Han: You’ve been at RE/MAX now for 26 years.

Branding 441

Branding Agents Industrial Design 441

Housing Wire

SEPTEMBER 13, 2022

AgentConnect takes Co-Branded marketing to a new level by automatically delivering dynamic open house flyers, property websites, and landing pages instantly through MLS data in real-time, which is auto-generated and compliantly displayed, including loan officer’s specific loan and pricing options. Insellerate’s AgentConnect.

Loan Officer 407

Loan Officer MLS Land Branding 407

Housing Wire

SEPTEMBER 20, 2023

Keep your online presence on brand Choose a clean and sophisticated design that reflects the essence of luxury real estate and your existing brand. To add a more immersive element, consider incorporating virtual tours or 3D walkthroughs to give potential buyers an up-close experience.

Brokerage 435

Brokerage Branding Design Agents 435

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

Agents 397

Agents Branding Marketing Industrial 397

Housing Wire

JULY 19, 2024

The process of expanding the company into a new territory was broken into phases: planning, community building, and branding. We emphasized the importance of grasping consumer preferences by analyzing what potential buyers and renters sought in terms of property features, neighborhood amenities, and price points.

Branding 440

Branding Investor Development Marketing 440

Housing Wire

JUNE 23, 2022

Power Buyers, companies that front cash, or create the effect of cash, for homebuyers who want to buy before they sell, or compete in a white-hot market, ascended over the past 2 years at a rate that seems unlikely to persist in a slowing market where buyers find it less imperative pay a premium for such a service. I don’t know.

Branding 418

Branding Residential Technology As-is 418

Housing Wire

SEPTEMBER 5, 2024

The goal is to reach potential buyers and borrowers efficiently with timely messaging, ensuring that each channel contributes to a cohesive and profitable marketing strategy. Are you focused on brand awareness, lead generation, or conversions? Questions to consider What are your primary marketing goals? Who is your target audience?

Marketing 462

Marketing Branding Commercial Mortgages 462