Housing Wire

MARCH 10, 2025

” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. “We think we can create a stronger overall brand by really optimizing the interaction between these brands.”

Branding 418

Branding Brokerage Commercial Title 418

Housing Wire

JANUARY 6, 2025

Sherry Chris may have retired from her role as president and CEO of Anywhere Expansion Brands including the Better Homes and Gardens Real Estate (BHGRE) and ERA Real Estate brands but that doesnt mean she hasnt been keeping busy.

Brokerage 455

Brokerage Branding Industrial As-is 455

Housing Wire

JANUARY 27, 2025

Lone Wolf Technologies , a real estate technology company that has been in business for decades, unveiled its reimagined brand identity last week as an effort to “blend technology with human-centered design to better serve real estate professionals,” per a release from the company.

Branding 366

Branding Technology Industrial Design 366

Housing Wire

NOVEMBER 14, 2024

Realoq offers a customized MLS platform that allows unique branding and direct access to consumers. They can create “branded portals” uniquely designed to connect with consumers and establish brand familiarity. ” The 360-degree solution features a slew of benefits designed to make users more efficient.

Branding 369

Branding Brokerage MLS Technology 369

Housing Wire

DECEMBER 19, 2024

“We are connecting buyers and sellers, but we are also creating a dynamic marketplace where brands can engage with consumers in meaningful ways while reinforcing the RE/MAX brand’s leadership in innovation and consumer-centric strategies.”

Branding 397

Branding Commercial Mortgages Industrial 397

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

Agents 397

Agents Branding Marketing Industrial 397

Housing Wire

NOVEMBER 22, 2024

Customization and branding: Many digital open house sign-in apps allow you to personalize the user experience. You can incorporate your logo, match color schemes to your branding, and add property details or photos. This level of customization ensures a cohesive and professional look that aligns with your brand.

Agents 397

Agents Branding Land As-is 397

Housing Wire

JANUARY 14, 2025

To excel, you must enter the industry with four main elements: a clear vision, a recognizable brand, an inspired team, and the systems to support them. This will be used in your marketing and branding, so be sure its polished. Craft a noteworthy real estate brand and logo Your brand is how people perceive your brokerage.

Brokerage 369

Brokerage Branding Agents Industrial 369

Housing Wire

FEBRUARY 24, 2025

This success pushed one of the countrys top luxury real estate brands to a strong year for sales volume. Philip White , president and CEO of Sothebys International Realty, attributed the brands success to a simple truth. The luxury real estate market is on a growth trend early in 2025. sales volume increased 9.4% year over year.

Marketing 332

Marketing Branding Sales Agents 332

Housing Wire

MARCH 14, 2025

Sieffert called 2024 a significant period of strategic alignment for the company, citing the unification of its disparate brands under a single banner, and the challenges she said were overcome as it processed the particulars of its acquisition of American Advisors Group (AAG), the industrys former leading player.

Branding 335

Branding Equity Lending Finance 335

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Market share and brand authority Why launch this site now?

Marketing 416

Marketing Lending Branding Banks 416

Housing Wire

NOVEMBER 1, 2024

Our licensing school brings in brand-new agents, whom we train and develop to help them become superstars. Most brand-new agents fail. In doing research, when we put brand-new agents on a team, they succeed. We’ve always been a new-agent company. These teams are hugely growth-minded teams and they want to recruit.

Brokerage 392

Brokerage Branding Industrial Agents 392

Housing Wire

DECEMBER 27, 2024

Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. Will the team’s branding, marketing, leads and support help you close more deals with less stress? They create content, manage the teams social media, and design marketing campaigns to attract leads.

Purchase and sale agreement 418

Purchase and sale agreement Branding Agents Closing 418

Housing Wire

JANUARY 20, 2025

In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent. Nate Smoyer “This is going to be the brand’s biggest year ever. Ranked agents can now purchase promotional packages that include several co-branded assets.

Brokerage 367

Brokerage Branding Agents Industrial 367

Housing Wire

DECEMBER 18, 2024

“We are empowering them to shine and position their brand however they choose. “Unlike some brands that charge excessive fees to sustain their operations leaving agents feeling nickel-and-dimed Platinum agents only pay for the services they choose.

Brokerage 396

Brokerage Principal Branding Agents 396

Housing Wire

JANUARY 21, 2025

Competition isn’t a concern for Sereno either, as the brand has a history of competing with household names, according to Trapani. Additionally, we have a tier-one global luxury brand and network that has been around for 265 years,” Trapani said. Sereno even recruited a new team of agents soon after the deal was completed.

Brokerage 370

Brokerage Branding Construction Agents 370

Housing Wire

FEBRUARY 20, 2025

Your brand will look polished from the moment buyers walk into your open house. It lets you fully customize the open house sign-in experience with your colors, logos, and even your own messages. In addition, it delivers a user-friendly package with lead tagging, smart follow-ups, and real-time analytics.

Branding 342

Branding Brokerage Agents Marketing 342

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. We’re in a situation where it is important to be a part of a big brand, and to be some part of a brand that has global reach or national reach or amazing technology or the best marketing or network — that’s incredible.

Industrial 459

Industrial Brokerage Branding Agents 459

Housing Wire

OCTOBER 21, 2024

.” The spokesperson continued: “It is clear the government isn’t interested in their own rules, or facts, and are simply including us in this case to score headlines based on our strong brand and prominent position in the industry. We look forward to exposing the government’s massive overreach in this matter.”

Mortgages 511

Mortgages Branding Development Sales 511

Housing Wire

APRIL 3, 2025

The company which formally announced the arrangement on Thursday includes business and brand strategy, creative development and industry thought leadership initiatives, according to the announcement. Weve been working over the last year now on a complete advertising and brand platform transition, [which] goes live in Q2.

Marketing 243

Marketing Branding Equity Finance 243

Housing Wire

FEBRUARY 6, 2025

Marine, Author Marketing & branding quotes To build your business, its essential that clients easily recognize you and your brand. According to the Rule of 7, potential clients must see your brand and its message seven times before you become top of mind when they decide to hire a real estate agent. ” Joshua J.

Branding 354

Branding Agents Investor As-is 354

Housing Wire

DECEMBER 23, 2024

RE/MAX is hoping that its focus on empowering agents through education and technology tools will help attract more agents to the brand, especially those who are newer to the business.

Agents 396

Agents Technology Brokerage Branding 396

Housing Wire

MARCH 27, 2025

The campaign aims to boost brand visibility during peak real estate sales seasons. “Our network was eager to elevate the ERA brand on a national stage, and baseball, with its deep community ties and diverse fanbase, aligns perfectly with our target market.” “We are proud to be part of that classic piece of Americana.”

Branding 236

Branding Staging Marketing Sales 236

Housing Wire

FEBRUARY 9, 2025

But its worth it when youre cementing Rockets place as the ultimate homeownership brand, Jonathan Mildenhall , the CMO of Rocket, said in an interview with HousingWire. People remember the star but forget the brand, he explained. Ive always believed that while celebrities and humor are entertaining, they can create noise.

Commercial 366

Commercial Branding Staging Land 366

Housing Wire

JANUARY 17, 2025

According to Lewis, this affiliation allows his team to tap into more resources and join a brand with strong market presence. This move allows us to elevate our renowned customer service by aligning with a brand that has such a strong presence in the local market and beyond.

Branding 370

Branding Brokerage Sales Agents 370

Housing Wire

NOVEMBER 5, 2024

Due to the brand recognition of My Home Group, Fathom is planning on retaining the firm’s name. The financial terms of the deal were not disclosed, but the company will be discussing the acquisition on its third-quarter earnings call on Thursday, according to its announcement.

Branding 389

Branding Agents Development Closing 389

Housing Wire

MARCH 14, 2025

Coldwell Banker is brand affiliate of Anywhere Real Estate, which has publicly stated that it wants the policy to be reformed rather than repealed. We believe any changes to policies and practices as important as CCP has to carefully weigh feedback from a wide range of members, stakeholders and industry experts.

MLS 342

MLS Branding Brokerage Industrial 342

Housing Wire

OCTOBER 16, 2024

Verifications are completed by working directly with our brand partners, or by obtaining verification documentation directly from submitting agents and teams. RealTrends excludes transactions such as commercial, rentals, lease, land, empty lots, and outside referred business from published totals.

Agents 455

Agents Commercial Land Branding 455

Housing Wire

NOVEMBER 15, 2024

Home improvement retailers have also taken notice, with The Home Depot refreshing an in-house brand with accessibility in mind for things like grab bars and easier-to-use faucets. In 2021, Lowe’s established a single stop for items including wheelchair ramps and shower benches, the AP reported.

Design 435

Design Renovation Branding Development 435

Housing Wire

JANUARY 22, 2025

In an internal email obtained by HousingWire, sent by Gary Keller to all Keller Williams Realty International employees and the brands field leaders across the Keller Williams ecosystem on Wednesday, Keller wrote that Willis is transitioning from CEO and president to the new role of chief leadership officer.

Branding 397

Branding Development As-is Brokerage 397

Housing Wire

OCTOBER 22, 2024

Guaranteed Rate Affinity was formed in 2017 through a partnership between Rate , formerly branded as Guaranteed Rate , and Anywhere Real Estate , formerly known as Realogy. Rawls is the latest addition to a leadership team of seven executives at the developing company.

Lending 428

Lending Mortgages Loan Officer Development 428

Housing Wire

MARCH 3, 2025

The company also notes that it will work with Stone Points leadership to expand and improve the agent branding and marketing resources as well as it offers, as well as the educational, coaching, data and technology resources it offers its franchisees, brokers and agents.

Technology 448

Technology Residential Commercial Brokerage 448

Housing Wire

APRIL 2, 2025

The company announced Wednesday that Sarah Middleton has been hired as its Chief Growth Officer and Chief Marketing Officer, roles in which she will lead growth strategy, recruiting, marketing and brand. Supreme Lending was drawn to Middletons experience in mortgage with building teams and driving visibility.

Lending 337

Lending Mortgages Branding As-is 337

Housing Wire

OCTOBER 18, 2024

Jacobson explains that Fairway prioritizes employee free speech and inclusivity that competing brands may not have. Sanchez follows up with another question on creating loyalty within Fairway’s ranks.

As-is 447

As-is Loan Officer Loans Mortgages 447

Housing Wire

JANUARY 8, 2025

Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs. Real will also offer its virtual community platform to Harvest agents.

Brokerage 397

Brokerage Technology Agents Branding 397