Housing Wire

JUNE 3, 2024

Their innovative campaigns have captivated audiences, elevated brand visibility, and ultimately driven measurable results. This year’s winners have demonstrated exceptional creativity, strategic thinking, and the ability to adapt in a rapidly-evolving landscape. This year, 50 winners were selected.

Marketing 482

Marketing Branding Technology MLS 482

Housing Wire

MAY 2, 2024

The Coldwell Banker network continues to find value in our products, services and resources as well as their partnership with the brand.” Brand trust emerged as the top determining factor, cited by 93% of all respondents. Agents cited several reasons that could compel them to switch brokerages.

Brokerage 448

Brokerage Agents Branding Technology 448

Housing Wire

APRIL 22, 2024

Additionally, Florance believes this model will succeed because it focuses on selling homes and building brands for both agents and brokerage firms. People are more willing to hire a brand that they trust to represent them, and agents will want to work for good brands. Brands matter.”

Branding 444

Branding Brokerage Staging Residential 444

Housing Wire

APRIL 25, 2024

Schneider highlighted the performance of the Sotheby’s International Realty brand, which stood out by posting a higher year-over-year volume in Q1 2024. Meanwhile, the Corcoran brand dominated the New York City market and was ranked as the No. 1 brand in Manhattan for the fourth consecutive year, according to Schneider.

Branding 458

Branding Technology Title Brokerage 458

Housing Wire

MARCH 22, 2024

Clayton Collins, CEO, HW Media RealTrends Verified is a brand that stands for ambition, achievement, transparency and trust. Even at RealTrends, we’re guilty of overcomplicating rankings with too many sub-brands that bring confusion to a world that needs clarity. Your brand stands for something you are proud of and passionate about.

Brokerage 448

Brokerage Branding Agents As-is 448

Housing Wire

APRIL 23, 2024

In an ever-evolving housing market, marketing professionals serve as strategic architects, leveraging innovative strategies to navigate challenges, capitalize on opportunities, and differentiate their brands. brands, including brokerage, mortgage, title, insurance and technology.

Marketing 445

Marketing Branding Title Development 445

Housing Wire

MAY 24, 2024

When Ginger Wilcox stepped into the role of brand president of Better Homes and Gardens Real Estate last June, many in the industry knew that the next 12 months would be challenging for the industry. Can you tell me a bit about your experience leading the BHGRE brand through this past year?

Agents 448

Agents Branding Industrial As-is 448

Housing Wire

SEPTEMBER 23, 2024

Bringing NOVA under the Dark Matter brand is designed to benefit both LOS platforms, with the company saying that they can better adjust both brands under unified leadership. The company added that this consolidation is designed to benefit all the brands it oversees.

Branding 447

Branding Technology Design Staging 447

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

Agents 397

Agents Branding Marketing Industrial 397

Housing Wire

JUNE 11, 2024

“Rob has served the area as a top agent of luxury home sales for nearly two decades, so his affiliation with the Sotheby’s International Realty brand is a natural step in his illustrious career. Buffington is equally pleased with his firm’s affiliation with the Sotheby’s International Realty brand.

Branding 455

Branding Agents As-is Sales 455

Housing Wire

JUNE 7, 2024

HMAC) over the alleged poaching of both key personnel and a wholesale lending brand, issued a statement this week that called the allegations “baseless” and added that any employment changes have been made “independently and lawfully.” Wholesale lender OCMBC Inc. which was recently sued by direct lender Home Mortgage Alliance Corp.

Branding 446

Branding Lending Mortgages As-is 446

Housing Wire

SEPTEMBER 9, 2024

The brand includes Home Equity Conversion Mortgage ( HECM ) reverse mortgage products alongside refinances, proprietary jumbo options and HECM for Purchase (H4P) loans. With the Flex Payment Mortgage, Guild is looking to give the reverse mortgage product a new, fresh look and branding,” Cory said.

Mortgages 448

Mortgages VA loan Branding Loans 448

Housing Wire

NOVEMBER 22, 2024

Customization and branding: Many digital open house sign-in apps allow you to personalize the user experience. You can incorporate your logo, match color schemes to your branding, and add property details or photos. This level of customization ensures a cohesive and professional look that aligns with your brand.

Agents 397

Agents Branding Land As-is 397

Housing Wire

APRIL 10, 2024

Amory Wooden , Chief Marketing Officer at Anywhere Brands was honored for her vital role in generating leads and overseeing business strategy for the company’s franchise brands.

Marketing 446

Marketing Loan Officer Branding Loans 446

Housing Wire

MAY 7, 2024

Finance of America Companies (FOA), which controls the outgoing brands Finance of America Reverse (FAR) and American Advisors Group (AAG), recorded a net loss under generally accepted accounting principles (GAAP) of $16 million in Q1 2024 and an adjusted net loss of $7 million for the quarter, according to a recently released earnings report.

Branding 459

Branding Finance Principal Loans 459

Housing Wire

JULY 10, 2024

has shot its brand to the top of every agent’s wishlist in a way — and at a scale — that other brokerages aren’t able to replicate. If the company can leverage its meteoric rise in brand awareness into a high-quality scaling of its business, the errant periods in all of SERHANT.’s But SERHANT. Todd Sheridan, SERHANT.’s

Brokerage 456

Brokerage Branding Principal Agents 456

Housing Wire

SEPTEMBER 19, 2024

Their leadership and market expertise, coupled with the global prestige of the Forbes brand and the innovative platform of eXp Realty, have created a winning formula that continues to redefine the luxury market in Southern California and on a global scale.”

Branding 435

Branding Brokerage Industrial Residential 435

Housing Wire

JUNE 7, 2024

They are one of the most followed real estate brands on the planet and it is only going to get bigger based on everything that is in the works right now. The first is they need a brand platform. Agents are going to want to launch their brands, amplify their brand and then have the brokerage do more work for them.

Industrial 447

Industrial Branding Brokerage Agents 447

Housing Wire

JUNE 4, 2024

United is empowering agents and teams to build their own brands and run their businesses according to their needs,” Buck said in a prepared statement. My agents will benefit from United’s level of brand recognition, top-notch technology, training, referral network, healthcare plans and retirement, to name a few.”

Brokerage 447

Brokerage Branding Technology Agents 447

Housing Wire

MARCH 7, 2024

On Thursday, the Anywhere brand announced that Northern California firm Vista Real Estate had joined the Sotheby’s network. Our affiliation with Sotheby’s International Realty enables us to elevate our operations to a global scale, while utilizing the brand’s best-in-class marketing tools and resources.”

Branding 468

Branding Agents As-is Sales 468

Housing Wire

APRIL 25, 2024

According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. She will also oversee eXp Realty’s brand management and advertising, as well as the firm’s digital marketing and public relations.

Marketing 440

Marketing Branding Staging Brokerage 440

Housing Wire

MAY 28, 2024

We look forward to this new chapter in our company’s history and to operating under the Onity brand, which reflects the evolution of our culture and the transformation of our company.” “We are very pleased that our shareholders have approved our name change to Onity Group,” Glen Messina, CEO of Ocwen Financial, said in a statement. “We

Branding 448

Branding Mortgages Loans Equity 448

Housing Wire

MAY 10, 2024

The Property Shop joined Real under its Private Label program, which allows independent brokerages to maintain their own brand while reaping the benefits associated with being a part of Real. Ware, who founded The Property Shop in 2009, will serve as a growth leader at Real and help to build visibility for its brand.

Brokerage 418

Brokerage Branding Equity Technology 418

Housing Wire

MAY 28, 2024

“Jon’s strategic vision and innovative mindset will help drive our continued growth and success across all of Fathom’s brands. The company’s brands include Fathom Realty , Encompass Lending , intelliAgent , LiveBy , Real Results , Verus Title and Cornerstone. We look forward to the exciting contributions he will make in his new role.”

Industrial 448

Industrial Title Brokerage Branding 448

Housing Wire

OCTOBER 25, 2024

Like Serhant, your personal brand, expertise and empathy need to shine through on every page of your website. We’d also love to see Showcase develop a branded IDX website package for agents who don’t already have a WordPress site. Like most lead generation sites, CINC prioritizes home search over branding. Everyone has listings.

Branding 433

Branding Design Brokerage Agents 433

Housing Wire

DECEMBER 19, 2024

“We are connecting buyers and sellers, but we are also creating a dynamic marketplace where brands can engage with consumers in meaningful ways while reinforcing the RE/MAX brand’s leadership in innovation and consumer-centric strategies.”

Branding 348

Branding Commercial Mortgages Industrial 348

Housing Wire

FEBRUARY 27, 2024

1 brand in real estate” with a U.S. Our destiny is that our single brand of Keller Williams will be larger than the seven combined brands of Anywhere,” Willis said. “We We are within two market share points of toppling that Goliath that represents seven brand that are household names.

Branding 455

Branding Technology Staging As-is 455

Housing Wire

SEPTEMBER 13, 2024

I have never experienced the lead flow, the brand awareness, the fans on the street that I’ve experienced in the last two months. We provide marketing support, brand support, lead support and operational support to all of our markets. I focus on personal brand as a form of lead gen , especially in a post-NAR settlement world.

Brokerage 432

Brokerage Branding Agents MLS 432

Housing Wire

SEPTEMBER 13, 2024

Worse, customers might start associating your personal brand with lower fees, making it difficult to return to pre-recession rates without losing customer trust. Instead, double down on brand-building Instead of cutting your commissions and your marketing budget, use the recession as an opportunity to define or refine your personal brand.

Agents 448

Agents Branding Equity Design 448

Housing Wire

JULY 24, 2024

Through the acquisition, Coldwell Banker Southern Realty now has a total of 10 offices and more than 300 agents under its brand. At the time, he said the firm had fewer than 10 agents, but that didn’t faze him as he wanted to be a part of the Coldwell Banker brand. The acquisition marks Cosner’s latest brokerage-building efforts.

Branding 439

Branding Brokerage Agents Development 439

Housing Wire

APRIL 30, 2024

The 4,000 members of NNRMLS now have access to their own branded mobile MLS home search app, HomeSpotter, powered by Lone Wolf. The Northern Nevada Regional MLS (NNRMLS) is teaming up with Lone Wolf Technologies to launch the HomeSpotter app, the companies announced on Tuesday.

MLS 448

MLS Agents Branding Technology 448

Housing Wire

OCTOBER 16, 2024

And Carlson offers some key tips on centralizing management, building a brand and creating a successful succession plan. The company focused on three primary areas to drive growth — lowering costs for agents; offering real-time, centralized brokerage support via phone; and internally designed personal branding managed by a dedicated team.

Brokerage 435

Brokerage Branding Technology Closing 435

Housing Wire

NOVEMBER 14, 2024

Realoq offers a customized MLS platform that allows unique branding and direct access to consumers. They can create “branded portals” uniquely designed to connect with consumers and establish brand familiarity. ” The 360-degree solution features a slew of benefits designed to make users more efficient.

Branding 370

Branding Brokerage MLS Technology 370

Housing Wire

AUGUST 14, 2024

Going to market Coming off its recent brand consolidation under the FOA banner, the company also launched a new corporate website, new ads featuring Selleck, and refreshed social media outreach and multimedia advertising efforts, according to Sieffert. “In

Finance 435

Finance Mortgages Marketing Branding 435

Housing Wire

MAY 16, 2024

In a message to network leaders that was obtained by HousingWire , Budnick stated, “The last three years have been the best of my professional career to date, and I’m honored to have been chosen to lead this great brand.

Branding 436

Branding As-is Brokerage 436