Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. With competition for online leads heating up, we think AgentFire’s brand-first approach can be a game changer for brand-conscious agents, teams and even boutique brokerages.

Brokerage 447

Brokerage Agents Branding Land 447

Housing Wire

JUNE 3, 2024

Their innovative campaigns have captivated audiences, elevated brand visibility, and ultimately driven measurable results. This year’s winners have demonstrated exceptional creativity, strategic thinking, and the ability to adapt in a rapidly-evolving landscape. This year, 50 winners were selected.

Marketing 482

Marketing Branding Technology MLS 482

Housing Wire

MAY 2, 2024

The Coldwell Banker network continues to find value in our products, services and resources as well as their partnership with the brand.” Brand trust emerged as the top determining factor, cited by 93% of all respondents. Agents cited several reasons that could compel them to switch brokerages.

Brokerage 448

Brokerage Agents Branding Technology 448

Housing Wire

APRIL 25, 2024

Schneider highlighted the performance of the Sotheby’s International Realty brand, which stood out by posting a higher year-over-year volume in Q1 2024. Meanwhile, the Corcoran brand dominated the New York City market and was ranked as the No. 1 brand in Manhattan for the fourth consecutive year, according to Schneider.

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Branding Technology Title Brokerage 456

Housing Wire

JANUARY 6, 2025

Sherry Chris may have retired from her role as president and CEO of Anywhere Expansion Brands including the Better Homes and Gardens Real Estate (BHGRE) and ERA Real Estate brands but that doesnt mean she hasnt been keeping busy.

Brokerage 455

Brokerage Branding Industrial As-is 455

Housing Wire

MAY 24, 2024

When Ginger Wilcox stepped into the role of brand president of Better Homes and Gardens Real Estate last June, many in the industry knew that the next 12 months would be challenging for the industry. Can you tell me a bit about your experience leading the BHGRE brand through this past year?

Agents 447

Agents Branding Industrial As-is 447

Housing Wire

SEPTEMBER 23, 2024

Bringing NOVA under the Dark Matter brand is designed to benefit both LOS platforms, with the company saying that they can better adjust both brands under unified leadership. The company added that this consolidation is designed to benefit all the brands it oversees.

Branding 445

Branding Technology Design Staging 445

Housing Wire

JUNE 11, 2024

“Rob has served the area as a top agent of luxury home sales for nearly two decades, so his affiliation with the Sotheby’s International Realty brand is a natural step in his illustrious career. Buffington is equally pleased with his firm’s affiliation with the Sotheby’s International Realty brand.

Branding 451

Branding Agents As-is Sales 451

Housing Wire

JUNE 7, 2024

HMAC) over the alleged poaching of both key personnel and a wholesale lending brand, issued a statement this week that called the allegations “baseless” and added that any employment changes have been made “independently and lawfully.” Wholesale lender OCMBC Inc. which was recently sued by direct lender Home Mortgage Alliance Corp.

Branding 443

Branding Lending Mortgages As-is 443

Housing Wire

SEPTEMBER 9, 2024

The brand includes Home Equity Conversion Mortgage ( HECM ) reverse mortgage products alongside refinances, proprietary jumbo options and HECM for Purchase (H4P) loans. With the Flex Payment Mortgage, Guild is looking to give the reverse mortgage product a new, fresh look and branding,” Cory said.

Mortgages 448

Mortgages VA loan Branding Loans 448

Housing Wire

MAY 7, 2024

Finance of America Companies (FOA), which controls the outgoing brands Finance of America Reverse (FAR) and American Advisors Group (AAG), recorded a net loss under generally accepted accounting principles (GAAP) of $16 million in Q1 2024 and an adjusted net loss of $7 million for the quarter, according to a recently released earnings report.

Branding 459

Branding Finance Principal Loans 459

Housing Wire

JULY 10, 2024

has shot its brand to the top of every agent’s wishlist in a way — and at a scale — that other brokerages aren’t able to replicate. If the company can leverage its meteoric rise in brand awareness into a high-quality scaling of its business, the errant periods in all of SERHANT.’s But SERHANT. Todd Sheridan, SERHANT.’s

Brokerage 452

Brokerage Branding Principal Agents 452

Housing Wire

SEPTEMBER 19, 2024

Their leadership and market expertise, coupled with the global prestige of the Forbes brand and the innovative platform of eXp Realty, have created a winning formula that continues to redefine the luxury market in Southern California and on a global scale.”

Branding 434

Branding Brokerage Industrial Residential 434

Housing Wire

MARCH 7, 2024

On Thursday, the Anywhere brand announced that Northern California firm Vista Real Estate had joined the Sotheby’s network. Our affiliation with Sotheby’s International Realty enables us to elevate our operations to a global scale, while utilizing the brand’s best-in-class marketing tools and resources.”

Branding 468

Branding Agents As-is Sales 468

Housing Wire

JUNE 4, 2024

United is empowering agents and teams to build their own brands and run their businesses according to their needs,” Buck said in a prepared statement. My agents will benefit from United’s level of brand recognition, top-notch technology, training, referral network, healthcare plans and retirement, to name a few.”

Brokerage 446

Brokerage Branding Technology Agents 446

Housing Wire

JUNE 7, 2024

They are one of the most followed real estate brands on the planet and it is only going to get bigger based on everything that is in the works right now. The first is they need a brand platform. Agents are going to want to launch their brands, amplify their brand and then have the brokerage do more work for them.

Industrial 446

Industrial Branding Brokerage Agents 446

Housing Wire

MAY 28, 2024

We look forward to this new chapter in our company’s history and to operating under the Onity brand, which reflects the evolution of our culture and the transformation of our company.” “We are very pleased that our shareholders have approved our name change to Onity Group,” Glen Messina, CEO of Ocwen Financial, said in a statement. “We

Branding 448

Branding Mortgages Equity Loans 448

Housing Wire

MAY 28, 2024

“Jon’s strategic vision and innovative mindset will help drive our continued growth and success across all of Fathom’s brands. The company’s brands include Fathom Realty , Encompass Lending , intelliAgent , LiveBy , Real Results , Verus Title and Cornerstone. We look forward to the exciting contributions he will make in his new role.”

Industrial 448

Industrial Title Brokerage Branding 448

Housing Wire

OCTOBER 25, 2024

Like Serhant, your personal brand, expertise and empathy need to shine through on every page of your website. We’d also love to see Showcase develop a branded IDX website package for agents who don’t already have a WordPress site. Like most lead generation sites, CINC prioritizes home search over branding. Everyone has listings.

Branding 430

Branding Design Brokerage Agents 430

Housing Wire

SEPTEMBER 13, 2024

Worse, customers might start associating your personal brand with lower fees, making it difficult to return to pre-recession rates without losing customer trust. Instead, double down on brand-building Instead of cutting your commissions and your marketing budget, use the recession as an opportunity to define or refine your personal brand.

Agents 448

Agents Branding Equity Design 448

Housing Wire

APRIL 30, 2024

The 4,000 members of NNRMLS now have access to their own branded mobile MLS home search app, HomeSpotter, powered by Lone Wolf. The Northern Nevada Regional MLS (NNRMLS) is teaming up with Lone Wolf Technologies to launch the HomeSpotter app, the companies announced on Tuesday.

MLS 447

MLS Agents Branding Technology 447

Housing Wire

OCTOBER 16, 2024

And Carlson offers some key tips on centralizing management, building a brand and creating a successful succession plan. The company focused on three primary areas to drive growth — lowering costs for agents; offering real-time, centralized brokerage support via phone; and internally designed personal branding managed by a dedicated team.

Brokerage 435

Brokerage Branding Technology Closing 435

Housing Wire

SEPTEMBER 13, 2024

I have never experienced the lead flow, the brand awareness, the fans on the street that I’ve experienced in the last two months. We provide marketing support, brand support, lead support and operational support to all of our markets. I focus on personal brand as a form of lead gen , especially in a post-NAR settlement world.

Brokerage 429

Brokerage Branding Agents MLS 429

Housing Wire

NOVEMBER 14, 2024

Realoq offers a customized MLS platform that allows unique branding and direct access to consumers. They can create “branded portals” uniquely designed to connect with consumers and establish brand familiarity. ” The 360-degree solution features a slew of benefits designed to make users more efficient.

Branding 369

Branding Brokerage MLS Technology 369

Housing Wire

AUGUST 14, 2024

Going to market Coming off its recent brand consolidation under the FOA banner, the company also launched a new corporate website, new ads featuring Selleck, and refreshed social media outreach and multimedia advertising efforts, according to Sieffert. “In

Finance 435

Finance Mortgages Marketing Branding 435

Housing Wire

JULY 24, 2024

Through the acquisition, Coldwell Banker Southern Realty now has a total of 10 offices and more than 300 agents under its brand. At the time, he said the firm had fewer than 10 agents, but that didn’t faze him as he wanted to be a part of the Coldwell Banker brand. The acquisition marks Cosner’s latest brokerage-building efforts.

Branding 432

Branding Brokerage Agents Development 432

Housing Wire

DECEMBER 19, 2024

“We are connecting buyers and sellers, but we are also creating a dynamic marketplace where brands can engage with consumers in meaningful ways while reinforcing the RE/MAX brand’s leadership in innovation and consumer-centric strategies.”

Branding 397

Branding Commercial Mortgages Industrial 397

Housing Wire

JULY 11, 2024

Stratus is joining a nationally recognized brand. 1 brand in The Thousand rankings for 2024. Being with RE/MAX won’t just help them do more business but will help them conduct business in a better way.” In June, RealTrends named RE/MAX as the No. The company placed 135 agents on The Thousand list for this year.

Agents 458

Agents Branding Brokerage Closing 458

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

Agents 397

Agents Branding Marketing Industrial 397

Housing Wire

SEPTEMBER 9, 2024

Be My Neighbor will continue to operate under its brand led by co-founders Christopher Griffith, Isabel Williams and Nathan Knottingham. reAlpha, which brands itself as a commission-free AI homebuying platform, aims to consolidate and streamline a proptech industry that is too fragmented, according to its website.

Brokerage 455

Brokerage Mortgages Technology Branding 455

Housing Wire

AUGUST 25, 2024

Our picks for the best brokerage websites include options with powerful integrated CRMs and more branding-focused options that work with the CRM you already use — right out of the box. They offer everything from turnkey websites you can easily customize to concierge design services to help you define (or refine) your brokerage’s brand.

Brokerage 435

Brokerage Branding Agents MLS 435

Housing Wire

JANUARY 14, 2025

Rocket Companies , the parent of Rocket Mortgage , on Tuesday unveiled a refresh to its brand identity in an effort to unify Rocket’s many companies under a single umbrella. The name changes were not the only brand refreshes announced Tuesday. As part of this effort, Rocket is rebranding some of its businesses.

Staging 370

Staging Title Branding Design 370

Housing Wire

AUGUST 24, 2024

Your Facebook page can help you build your personal brand, network with other agents across the country (hello, referral partners!) In this step-by-step guide, I’ll explain exactly how to set up your page to build your personal brand and start generating leads. This is key for building your brand as a real estate agent.

Agents 458

Agents Branding As-is Brokerage 458

Housing Wire

AUGUST 22, 2024

1 brand trusted by real estate professionals and to be linked with a brand whose legacy goes back almost 120 years. 1 brand trusted by real estate professionals and to be linked with a brand whose legacy goes back almost 120 years. 1 Most Trusted Brand” campaign in the coming months.

Branding 444

Branding Agents Industrial Technology 444

Housing Wire

JULY 19, 2024

The process of expanding the company into a new territory was broken into phases: planning, community building, and branding. Upon expanding the brand into Florida, we joined the aligned local real estate associations. The planning phase The planning phase for this expansion was extensive.

Branding 446

Branding Investor Development Marketing 446