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The Real Brokerage is banking on ‘pure tech innovation’

Housing Wire

While many brokerage leaders experiment with reimagined commission models and marginal tweaks, The Real Brokerage is playing a different game altogether. Only three years ago, The Real Brokerage was ranked for the first time on the RealTrends Verified Brokerage Rankings. Were going deep into pure tech innovation.

Brokerage 284
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How to become a real estate broker & launch a brokerage — Advice from a KW mega broker

Housing Wire

When I started my first brokerage in my late twenties, I was full of ambition but had no idea what to expect. If your dream is to own your own brokerage and manage a team of top-performing agents, leading your team to success means much more than hanging a new license on your wall. Now you have to do some tedious stuff.

Brokerage 369
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Real Brokerage leverages agent count growth for soaring revenue

Housing Wire

The stagnant housing market has brokerages across the country on their knees, but The Real Brokerage isnt waiting for market conditions to improve to grow its business. Another factor is Reals private-label program, which launched in 2024 and allows brokerage affiliates to keep their branding.

Brokerage 370
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Real launches three new products during its agent conference

Housing Wire

The Real Brokerage is keeping attendees of RISE, its third annual agent conference, on their toes. based agents can sign up for a business checking account with Thread Bank , which includes a Real-branded debit card. The brokerage is also expecting to integrate the product with Apple Pay and Google Pay. 
 and Canada.

Agents 435
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eXp Realty expands again, adding high-producing Caldwell team in Colorado

Housing Wire

There’s a reason why eXp Realty regards itself as the “the most agent-centric brokerage on the planet.” According to the brokerage, Caldwell is no slouch when it comes to sales volume. ” Caldwell is no stranger to brokerage network innovations. Bank and JPMorgan Chase. Bank and JPMorgan Chase.

Brokerage 396
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Opendoor launches… a brokerage?

Housing Wire

The line between traditional iBuyer and brokerage is getting ever-so-blurry for venture-backed startup Opendoor. In its pitch to Phoenix-area agents on the job listing, Opendoor touts a steady feed of deals to help them bank commissions. In 2018, the firm acquired Dallas-based discount brokerage Open Listings for an undisclosed sum.

Brokerage 538
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FDIC finds banks violated RESPA on mortgage brokerage payments

Housing Wire

The FDIC supervises approximately 3,000 state-chartered banks and thrifts not members of the Federal Reserve System. The FDIC recognizes that technology now has a role in the brokerage firm services provided and can impact its value.

Banks 448