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Real launches three new products during its agent conference

Housing Wire

Technology is the backbone upon which Real was built, and we continue to push the limits when it comes to leveraging artificial intelligence to deliver solutions that provide our agents and their clients with a strategic advantage,” Tamir Poleg , the CEO and chairman of Real, said in a statement. “Leo and Canada.

Agents 435
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NexTier Bank to acquire Mars Bank

Housing Wire

NexTier , the holding company of NexTier Bank , will acquire Mars Bancorp , the holding company of Mars Bank. The combined company and branch locations will operate under the NexTier Bank brand, both banks said in a release Thursday. With the acquisition, NexTier Bank will have total assets in excess of $2.6

Banks 418
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First Federal Bank to acquire Watson Mortgage Corp.

Housing Wire

Florida-based First Federal Bank announced on Thursday that it struck a deal to acquire Watson Mortgage Corp., First Federal Bank has 25 branches in the Southeast and operations in the Midwest, including mortgage centers in Jacksonville, Florida ; Alpharetta, Georgia; Madison, Wisconsin; and Overland Park , Kansas.

Banks 448
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Real Brokerage leverages agent count growth for soaring revenue

Housing Wire

Real credited its technology offerings and business model for the explosive growth in agents. Another factor is Reals private-label program, which launched in 2024 and allows brokerage affiliates to keep their branding. Real CEO Tamir Poleg also provided an update on the companys technology offerings.

Brokerage 370
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Citi looks to grow market share with mortgage.com platform

Housing Wire

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Enter mortgage.com, which Burgard says is a learning platform to grow the banks presence in the mortgage space.

Marketing 418
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New York Community Bank to acquire Flagstar

Housing Wire

New York Community Bank , one of New York City’s largest multifamily lenders, is set to diversify its business strategy with the acquisition of Michigan-based retail bank Flagstar Bancorp. The bank’s stock price was trading at a 26% discount to book value in late January. in an all-stock merger valued at $2.6

Banks 397
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Polly CEO on using technology to improve margins

Housing Wire

HousingWire Editor in Chief Sarah Wheeler sat down with Adam Carmel , founder and CEO at Polly , to talk about the ways technology should be delivering ROI for lenders. Sarah Wheeler: The cost to originate a mortgage is higher than ever, while companies have invested more in technology than ever before. What is the disconnect there?