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Citi looks to grow market share with mortgage.com platform

Housing Wire

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Enter mortgage.com, which Burgard says is a learning platform to grow the banks presence in the mortgage space.

Marketing 418
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NexTier Bank to acquire Mars Bank

Housing Wire

NexTier , the holding company of NexTier Bank , will acquire Mars Bancorp , the holding company of Mars Bank. The combined company and branch locations will operate under the NexTier Bank brand, both banks said in a release Thursday. With the acquisition, NexTier Bank will have total assets in excess of $2.6

Banks 418
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Home equity products light up a dark housing market

Housing Wire

As the housing market suffers through a drought of home sales and related mortgage originations in the current high-rate environment, home prices and home equity continue to climb, helping to spark a revival of another sector — home equity lending and investment. billion, according to a review of bond-rating and industry reports.

Equity 448
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A closer look at investor attitudes and trends in reverse mortgage stocks

Housing Wire

Executive leaders there pointed to the performance of the company’s proprietary loan products and trends in the Home Equity Conversion Mortgage ( HECM ) space as favorable. This brings earnings potential from the brand integration between FOA and American Advisors Group (AAG), he said, making for a much healthier position.

Investor 370
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Leading Australian reverse mortgage lender undergoes rebrand

Housing Wire

Heartland Bank , the leading reverse mortgage lender in Australia and New Zealand , will rebrand its dedicated reverse mortgage division from “Heartland Finance” to “Heartland Bank” following a recent acquisition and a repositioning of its offerings. “We billion AUD, or roughly $1.2 billion USD.

Mortgages 448
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Longbridge CEO Chris Mayer on reverse mortgage partnerships with forward companies

Housing Wire

But its willingness to join the reverse mortgage conversation should be recognized, particularly for companies like Longbridge that work with leading forward originators in the independent mortgage banking ( IMB ) space. That move illustrates a commitment to the space, he said.

Mortgages 327
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California-based Premier Plus Lending adds reverse mortgage division

Housing Wire

Los Angeles area-based mortgage lender Premier Plus Lending announced last week that it is expanding into the senior-focused home equity market with a new division, Retirement Mortgage Solutions , which will include reverse mortgages and other home equity-based lending instruments.

Lending 448