Housing Wire

DECEMBER 28, 2022

Amid a declining housing market and volatile economy, mortgage and banking marketers may find themselves in a difficult position. . A housing market crash, as well as economic depression, remain real possibilities for 2023. Declining market conditions in the mortgage and banking verticals may leave marketers feeling stumped.

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Housing Wire

JANUARY 2, 2024

real estate market is in and it may surprise you, but pretty much all the signals for housing in 2024 are pointing for growth now. While a robust housing market is generally a positive thing, this is not all good news to every person. There are millions of would-be homebuyers who are simply priced out of the market.

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Housing Wire

APRIL 29, 2024

It’s still April, so there could be as many as eight more weeks of seller growth in the spring housing market. housing market at the end of April 2024. Housing inventory There are now 556,000 single-family homes on the market. from last week, with slightly more than 13,000 additional properties on the market now than a week ago.

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Housing Wire

JANUARY 14, 2025

As the category leader it is important that every aspect of the Rocket brand lives up to this iconic ideology, Jonathan Mildenhall , chief marketing officer of Rocket Companies, said in a statement. As part of this effort, Rocket is rebranding some of its businesses. Additionally, Amrock Title Insurance Co.

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Housing Wire

APRIL 25, 2024

On Thursday, the firm announced that Forsythe was joining eXp as its new chief marketing officer. According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. “I’m absolutely thrilled to join eXp Realty.

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Marketing Branding Staging Brokerage 430

Housing Wire

AUGUST 14, 2024

Denver-based Realtor Bret Weinstein took on a client whose house had been on the market for 60 days. The deal is indicative of how details matter in a market like Denver where home-price growth has slowed dramatically after a surge in post-pandemic migration to the metro area caused valuations to rise sharply in a short period of time.

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Housing Wire

OCTOBER 29, 2024

The market is not great, so we aren’t often dealing with multiple-offer situations. Due to these conditions, Dwiggins and other industry professionals believe there won’t be much of an impact on first-time buyers until the housing market strengthens, leading some sellers to potentially stop offers of buyer broker compensation. “If

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Housing Wire

DECEMBER 7, 2022

Now, with five weeks of data in front of us, we can say they have stabilized the market. Since the weaker CPI data was released in November, bond yields and mortgage rates have been heading lower. The question then was: What would lower mortgage rates do to this data? The bleeding has stopped. Total inventory levels.

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Mortgages Marketing Staging As-is 544

Housing Wire

MAY 17, 2024

Redfin is expanding its Redfin Next agent payment plan into 25 new markets starting in August 2024. They also have all marketing expenses for listings paid for — including photography, staging, yard signs and other collateral materials. In an announcement on Friday, Redfin said that the payment plan would be rolling out Aug.

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Agents Marketing Brokerage Technology 460

Housing Wire

DECEMBER 2, 2022

The honey badger labor market is still going strong as we got another solid jobs report Friday, which pushed bond yields higher at first. This will be important to think about going into 2023, especially if the labor market does what the Federal Reserve wants it to do, which is slow down enough to create a job loss recession.

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Marketing Mortgages As-is Staging 521

Housing Wire

APRIL 30, 2023

The spring housing market music is playing, and purchase application data and active listing inventory rose together last week. Now that I believe the seasonal inventory bottom is in, we can focus on the next stage: tracking the weekly data on how much inventory growth we can get this year before the seasonal inventory starts to decline.

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Marketing Banks Mortgages As-is 525

Housing Wire

DECEMBER 29, 2022

As we close out 2022, it’s time to reflect on a historic year for the housing market, which was even crazier than the COVID-19 year of 2020. It is crazy to think we are seeing these four things happen in the housing market considering that even in March of this year we were seeing bidding wars accelerate before mortgage rates rose.

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Housing Wire

JANUARY 13, 2023

This article is part of our 2022 – 2023 Housing Market Update series. After the series wraps, join us on February 6 for the HW+ Virtual 2023 Housing Market Update. With continued supply chain disruption, cost increases and fear of inflation , the market has felt tenuous at best. 2022 marked a unique time for homebuilders.

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Housing Wire

JANUARY 5, 2024

Here are my three key points on the labor market recovery since I retired my COVID-19 recovery model on Dec. And the third is the most important one at this stage of the cycle: 3. And the third is the most important one at this stage of the cycle: 3. Does this mean the labor market is breaking? 9, 2020: 1.

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Marketing Staging Land Construction 511

Housing Wire

FEBRUARY 9, 2024

In a video discussing its marketing strategy, also released this week, CoStar tells real estate agents that it plans to run the Homes.com ads on streaming platforms, broadcast TV and digital radio, as well as during major events. The firm is no stranger to large marketing spends. So, it is the best place to get attention on a brand.”

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Commercial Marketing Residential Branding 476

Housing Wire

MAY 5, 2023

Is the labor market finally normalizing? Jobs Friday data came in as a beat of estimates, but the labor market is clearly starting to come back to earth, killing the fear of 1970s wage spiral inflation. Part of my COVID-19 recovery model on the labor market was that job opening should reach 10 million in this recovery.

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Marketing Banks Staging As-is 501

Housing Wire

MAY 7, 2023

Even though the labor market is currently showing signs of getting softer , there is no job-loss recession yet. As you can see in the chart below, there is a big difference between the current housing market and those looking for a repeat of 2008. Hopefully, this is just a blip, which can occur from time to time with weekly data.

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Marketing Banks Mortgages As-is 505

Housing Wire

JUNE 15, 2024

Market Leader is an all-in-one solution for generating real estate leads, nurturing them with automated tools, and converting them into long-term clients. Its suite of tools includes a robust CRM, a real estate website, predictive analytics, marketing automation, and much more. Summary Key specs How does Market Leader work?

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Marketing MLS Agents Branding 457

Housing Wire

JUNE 2, 2023

today should be between 158 million and 159 million , or in a weaker labor market growth scenario, between 157 million and 158 million. Now let’s look at the labor market on all fronts from the data we got this week to get a comprehensive view of the labor market today. What the U.S. What the U.S. percentage point to 3.7

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Marketing Construction Staging As-is 475

Housing Wire

APRIL 3, 2023

Last week was relatively calm for the housing market after the fiasco of the banking crisis. The banking crisis has stressed the mortgage backed securities market , pushing rates higher than usual. Last week had the potential for fireworks, but it was pretty tame, this week we have four labor market reports to deal with.

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Marketing Banks Mortgages Sales 505

Housing Wire

OCTOBER 1, 2024

This shift is welcomed good news given the tough origination market over the last two years. With purchase originations recovering and a refinance market surfacing, lenders must pick up their quality control (QC) and quality assurance (QA) practices before it’s too late. One critical shift is the adoption of pre-funding QC reviews.

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Housing Wire

NOVEMBER 14, 2023

Total mortgage delinquencies rose slightly in the third quarter of 2023 as the job market cools and inflation puts more pressure on homeowners. The increase was driven entirely by a rise in earliest-stage delinquencies – those 30-days and 60-days past due. However, that’s notably lower than the historical quarterly average of 0.40%.

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Mortgages Marketing Staging Loans 434

Housing Wire

JANUARY 30, 2024

The mortgage-servicing rights (MSR) market remains robust as we turn the corner into 2024, and though it is expected to slightly underperform 2023, the market is still projected to notch healthy trading volumes in 2024 — hovering near the $1 trillion mark for the fourth year in a row, market observers forecast.

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Marketing Principal Banks Loans 433

Housing Wire

DECEMBER 22, 2023

Facing a challenging housing market can be daunting for agents and loan officers alike. As industry professionals grapple with uncertainties, market shifts and evolving dynamics, the key to thriving lies not only in adapting to change but also in embracing it as an opportunity for growth.

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Loan Officer Agents Marketing Loans 459

Housing Wire

JANUARY 25, 2024

Finance of America Companies (FOA) Chief Marketing Officer Chris Moschner found himself working for the lender in the wake of its acquisition of American Advisors Group (AAG), and Moschner previously told RMD about his journey to the position and the “intoxicating” opportunity he sees in the reverse mortgage space. So, that’s really it.”

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Industrial Mortgages Marketing Finance 447

Housing Wire

SEPTEMBER 19, 2023

This is alarming because this was the moment last year when the market turned south. This “higher for longer” conventional wisdom is working its way through the housing market. There are now 519,000 single-family homes on the market across the U.S. Meanwhile, the available inventory of unsold homes is growing. What’s happening?

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Marketing Mortgages Sales As-is 476

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. For real estate professionals, the changing landscape is a call to action.

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Marketing Branding Design Agents 435

Housing Wire

FEBRUARY 28, 2024

If you’re struggling to market your business on social media, or worse, haven’t even started yet, you might be in for a rude awakening in 2024. Prioritize reputation over reach The key to successful social media marketing is to build meaningful connections with people in your farm area who want to buy or sell real estate.

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Marketing Branding Agents Brokerage 482

Housing Wire

MARCH 13, 2024

Similarly, data-driven marketing can be more cost effective, helping you focus your marketing budget on homeowners who are most likely to sell, and on buyers who are actively looking for their next home. Need more examples? If you want seller leads and already have a CRM you love, Offrs + RAIA is an excellent choice.

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Agents Staging Commercial Technology 448

Housing Wire

JANUARY 20, 2025

Both the weekly new contracts and all the homes in the contract pending stage are below last year. This housing market is on hold until mortgage rates come down. Some markets are much slower than others. Inventory is up There are now 632,000 single-family homes unsold on the market around the U.S. When will that be?

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Sales Mortgages Staging Fixed-rate mortgage 397

Housing Wire

JANUARY 10, 2024

In a 30-second TV spot, Mansbridge takes a stage to answer questions from an audience resembling a press pool. Mansbridge served as the lead anchor for CBC News’ “The National,” its flagship broadcast, from 1988 to 1992, and then from 1995 until his retirement in 2017. In a new campaign from HomeEquity Bank launching Jan.

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Mortgages Banks Marketing Staging 448

Housing Wire

JUNE 7, 2024

Creating a real estate marketing plan can be harder than it sounds. If your marketing isn’t aligned with your niche, personal brand, and skills, you’ll waste time, money and effort pursuing it. Finally, I’ll wrap up with the three marketing tools every agent needs to hit the ground running in 2024.

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Marketing Branding Agents Design 459

Housing Wire

DECEMBER 16, 2022

The last year has been a completely split housing market — one that started with the lowest inventory NAR has recorded dating back to 1999 and one with low mortgage rates. The market has now faced a contraction in existing-homes sales for nine consecutive months, while home prices and rates rise.

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VA loan Staging Equity Investor 497

Housing Wire

JUNE 10, 2021

From staging fees, home improvements, repairs and seller concessions, there are several hidden costs involved in the selling process. Staging Costs. According to HomeAdvisor , the average seller pays almost $1,500 in staging costs. Are you thinking about selling your home? Here’s how to get an instant offer on your home.

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Housing Wire

MAY 30, 2024

The data provider examined all stages of delinquencies to gain a complete view of the mortgage market and loan performance health. Early-stage delinquencies (mortgages 30 to 59 days past due) accounted for 1.5% In March 2024, the national delinquency rate for residential mortgages stood at 2.8% in March 2023. in March 2023.

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Mortgages Staging Principal Loans 474

Housing Wire

MAY 8, 2024

Let’s see how this has played out in different stages of the economy. All of these factors set the stage for what happened next. On top of more legitimate buyers, we fixed the credit markets, meaning housing credit looks fantastic. On March 18, 2020, purchase application data broke out to pre-cycle highs in demand.

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Staging Loans Mortgages Sales 518

Housing Wire

OCTOBER 1, 2024

Real estate agents now have a new tool to remove these distraction from home staging photos — and no, it’s not Apple Intelligence. Defurnish is one of a number of new tools Matterport rolled out this week as the company seeks to improve how agents market properties.

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Staging Construction Technology Agents 458