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TCPA changes requiring permission for robocalls start next week

Housing Wire

Real estate agents who rely heavily on cold calling may need to rethink some of their marketing tactics. Agents are still allowed to send marketing calls and texts without prior consent, as long as they are not using a random or sequential number generator (ATDS) or pre-recordings and artificial messages.

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22 U.S. metros where buying a home is cheaper than renting

Housing Wire

The for-sale market, on the other hand, is offering opportunities for buyers heading into the fall, with more than 1 in 4 sellers cutting prices. Tracking affordability over time With rents climbing and the for-sale market softening, including a rise in inventory , now is a great time to help home shoppers understand their affordability.

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To boost Black homeownership, the U.S. must navigate a ‘troubling environment’

Housing Wire

The past two years have been tough, but even before 2021, Black homeownership was either falling or stagnant and remains far from its pre-2004 high of nearly 50%.” The report also said that potential Black homebuyers are too often shut out of the opportunity to participate in the market.

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Rocket Companies announces deal to acquire Redfin for $1.75 billion

Housing Wire

The deal, which has been approved by the boards of directors of both Rocket Companies and Redfin, is expected to close in the second or third quarter of 2025. Today, Rocket Companies announced it has entered into an agreement to purchase digital real estate brokerage Redfin in an all-stock transaction valued at $1.75 billion in equity.

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Pre-Approval Makes All the Difference When Buying a Home

Keeping Current Matters

You may have been told that it’s important to get pre-approved at the beginning of the homebuying process, but what does that really mean, and why is it so important? Pre-approval from a lender is the only way to know your true price range and how much money you can borrow for your loan. offers for sellers to consider.

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Why Is It so Important to Be Pre-Approved in the Homebuying Process?

Keeping Current Matters

You may have heard that pre-approval is a great first step in the homebuying process. Pre-approval from a lender is the only way to do this. This paperwork (the pre-approval letter) shows sellers you’re a qualified buyer, something that can really help you stand out from the crowd in the current ultra-competitive market.

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

I’d love to provide a free market analysis to show you what your home is worth! Script 3: Engage with expired listings Hi [Name], I saw your home is no longer on the market. Script 3: Engage with expired listings Hi [Name], I saw your home is no longer on the market. Market Leader has you covered. Would you like to join?

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