Housing Wire

NOVEMBER 20, 2024

However, homeowners have a unique advantage with home equity products—designed to let residents tap into their home’s equity for cash. Mortgage professionals must keep up with the new demand for home equity products in the new market. In today’s economy, mortgage rates and housing expenses have consistently risen.

Equity 370

Equity Finance Marketing Lending 370

Housing Wire

DECEMBER 18, 2024

The company has an aggressive marketing goal to reach the No. Citis previous use of the URL was to redirect to learning center content within the home lending pages on the Citi domain, according to Head of Mortgage Marketing at Citi, Chip Burgard. Market share and brand authority Why launch this site now?

Marketing 417

Marketing Lending Branding Banks 417

Housing Wire

FEBRUARY 18, 2025

The oldest baby boomers are poised to turn 80 years old this year, which could bring the market of dedicated senior housing from a place of oversupply to a shortage. A renewed interest in the senior housing market could also spur higher prices and waitlists, two things that lower-income older Americans can ill afford.

Marketing 337

Marketing New Construction Development Construction 337

Housing Wire

JANUARY 3, 2025

Californians deserve a reliable insurance market that doesnt retreat from communities most vulnerable to wildfires and climate change , Lara said in a statement. My Sustainable Insurance Strategy is focused on addressing the challenges we face today and building a resilient insurance market for the future.

Design 523

Design Marketing As-is Sales 523

Housing Wire

MARCH 21, 2025

housing market remains challenging for prospective buyers as concerns over mortgage rates , home prices and affordability persist in 2025. I believe the concerns for the market at this point are dramatically related to geographics. As home prices have continued to rise, affordability has only worsened. ADU is a big requirement now.

Debt-to-income ratio 301

Debt-to-income ratio Loan Officer Marketing Loans 301

Housing Wire

JANUARY 28, 2025

Luxury real estate auction house Concierge Auctions has entered a co-marketing partnership with proptech startup Luxury Presence , announced today. The partnership also gives Concierge’s agents and brokers access to Luxury Presence s advanced website design, hosting and SEO services.

Marketing 301

Marketing Branding Agents Design 301

Housing Wire

OCTOBER 21, 2024

Climate change is having a pronounced impact on the housing market, particularly when it comes to the accelerating risks of extreme weather events in areas that were already vulnerable to impact. Since 2019, the state of Florida has built more than 77,000 new properties in areas with a high risk of flooding.

Construction 497

Construction Development Finance Mortgages 497

Housing Wire

OCTOBER 22, 2024

Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS. The final product Real unveiled at RISE is Real Wallet , a financial platform designed to help agents control and manage their finances. The Real Brokerage is keeping attendees of RISE, its third annual agent conference, on their toes.

Agents 435

Agents Brokerage Technology Staging 435

Housing Wire

OCTOBER 30, 2024

Users can access AI bots designed to assist agents with general real estate knowledge, sales, marketing , negotiation and motivation. Users can access AI bots designed to assist agents with general real estate knowledge, sales, marketing , negotiation and motivation. said in a statement.

Agents 344

Agents Design Closing Sales 344

Housing Wire

OCTOBER 15, 2024

The new guidelines are designed to make it easier for consumers to revoke consent for unwanted robocalls and texts. The rules also impose stricter compliance guidelines on the organizations responsible for the communications, saying that companies must respond to opt-out requests in a “timely manner.” Department of Defense.

Mortgages 482

Mortgages Design Industrial Development 482

Housing Wire

FEBRUARY 1, 2025

Higher mortgage rates are forcing many first-time homebuyers to adopt a “wait-and-see” approach to the market. HomeLight is an Arizona -based real estate platform designed to connect agents with clients. By comparison, first-time buyers comprised 40% of the market before 2008. 30 and Nov.

Purchase and sale agreement 482

Purchase and sale agreement Mortgages Agents Brokerage 482

Housing Wire

NOVEMBER 12, 2024

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Mortgages 370

Mortgages Equity Lending Design 370

Housing Wire

JANUARY 27, 2025

home remodeling industry report that while market conditions are stalling larger-scale remodeling projects, consumers seeking remodeling work are focused on efforts that could serve to increase home values and to future-proof homes for later life and aging in place. Members of the U.S.

Industrial 390

Industrial Renovation Design As-is 390

Housing Wire

DECEMBER 6, 2024

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Its up to us as agents to stay engaged and stay in contact with our clients. In this article, weve compiled 49 compelling real estate newsletter ideas and subject lines.

Pre-approval 397

Pre-approval Design Industrial Agents 397

Housing Wire

JUNE 13, 2024

Multichannel mortgage lender New American Funding (NAF) announced this week the relaunch of its initiative designed to recruit, educate and expand loan officer understanding around issues faced by borrowers of color as “ NAF Black Impact.” For us, this is much more than a rebrand of the initiative. while the rate among whites stood at 74%.

Design 459

Design Loan Officer Branding Loans 459

Housing Wire

NOVEMBER 1, 2024

That can include being a housing market expert and advising clients on the best times to list or buy a home; having referrals handy for inspections, repairs, staging and photography; understanding the mortgage origination process; and more. The industry acronyms alone look like alphabet soup. Let’s dive in!

Agents 448

Agents Brokerage Purchase and sale agreement Commercial 448

Housing Wire

OCTOBER 18, 2024

Indiana-based lender Ruoff Mortgage is making a move designed to help more homeowners get into new homes with ease. We have partnered with Calque to provide better options to those customers, including the ability to close immediately on a new home before putting their current home on the market.”

Purchase and sale agreement 448

Purchase and sale agreement Mortgages Equity Finance 448

Housing Wire

APRIL 10, 2025

As a result, policymakers may be compelled to wait until the labor market demonstrates more pronounced signs of distress before signaling to the marketplace their intention to ease policies further. This approach is intended to soften the labor market and moderate wage growth. However, we havent seen that improvement.

Design 369

Design As-is Mortgages Closing 369

Housing Wire

NOVEMBER 14, 2024

Real estate marketing startup Realoq is launching a new data solution for brokers and agents. CEO and founder Anvesh Chakravartula believes that combining Realoq’s platform with Rexdat’s data solutions gives users a strong chance to establish market-leading value.

Branding 369

Branding Brokerage MLS Technology 369

Housing Wire

OCTOBER 16, 2024

Understanding that real estate housing markets are hyperlocal, the RealTrends Verified City Rankings represent the newest evolution of RealTrends agent and team rankings. reflecting the importance of localized expertise in today’s evolving market. Find out which agents and teams ranked highest in your city here.

Agents 459

Agents Commercial Land Branding 459

Housing Wire

JUNE 12, 2024

The program was designed to help military service members successfully transition to civilian status by becoming homeowners and building the wealth they missed out on during the war. It found the loan program has withstood various market changes, accounting for as much as 11% of new home mortgages in the postwar building boom.

VA loan 463

VA loan Loans As-is Mortgages 463

Housing Wire

NOVEMBER 12, 2024

This comes from a new survey by Down Payment Resource — a nationwide database designed to connect prospective homebuyers to financial assistance opportunities. According to a National Association of Realtors (NAR) report in July, veteran homeownership has steadily increased since 2008, with veterans outpacing civilian buyers in some markets.

Mortgages 397

Mortgages Finance Loans Design 397

Housing Wire

DECEMBER 20, 2024

This is comparable to existing policies in the market for conventional loans backed by Fannie Mae and Freddie Mac. In a statement, Meeks said the legislation is designed to make homeownership more affordable by empowering first-time buyers and young families to get ahead by reducing monthly payments and encouraging faster equity accumulation.

FHA loan 418

FHA loan Mortgages Equity Loans 418

Housing Wire

MARCH 27, 2025

AI can create virtually staged images to match any trendy interior design style you can dream up for a small fraction of the price of traditional virtual staging. AI can create virtually staged images to match any trendy interior design style you can dream up for a small fraction of the price of traditional virtual staging.

Staging 290

Staging Design Technology Commercial 290

Housing Wire

OCTOBER 27, 2024

The promise vs. reality High expectations Technology providers have marketed their solutions as panaceas for long standing industry inefficiencies. Persistent cycles The industry continues its pattern of expanding and contracting workforces in response to market fluctuations. The human touch remains critical in mortgage lending.

Technology 448

Technology Industrial Mortgages Development 448

Housing Wire

NOVEMBER 22, 2024

The real estate market is constantly shifting, and today’s market calls for agents to return to the more tried-and-true marketing strategies. While the post-COVID market saw homes selling at record speeds, recent changes have shown us the importance of foundational tactics for success.

Agents 397

Agents Branding Land As-is 397

Housing Wire

JANUARY 22, 2025

Rocket.com is designed for serious buyers and sellers, offering a streamlined path to homeownership, said Jamie Belsky, chief product and design officer at Rocket. Rocket.com is designed for serious buyers and sellers, offering a streamlined path to homeownership, said Jamie Belsky, chief product and design officer at Rocket.

Staging 370

Staging Design Mortgages Finance 370

Housing Wire

NOVEMBER 15, 2024

The Ohio-based builder is offering discounts of up to $20,000 on select homes in Greater Houston , along with no-cost 2/1 rate buydowns , and slashing prices by as much as $93,850 in other markets like Chicago. The discounts come as homebuilders’ confidence in the market remains muted.

Fixed-rate mortgage 418

Fixed-rate mortgage Closing costs Residential Finance 418

Housing Wire

MARCH 26, 2025

Under what NAR is calling its MLS Listing Options for Sellers policy , sellers will have the option to delay marketing their listing publicly as long as they sign the required disclosure. Despite the headlines , Phillip Cantrell, the founder of Benchmark Realty, characterized the move as a nothing burger. It is just classic NAR propaganda.

Industrial 368

Industrial MLS Brokerage Seller disclosure 368

Housing Wire

APRIL 9, 2025

While homeowners take pride in seeing their personal tastes and design choices come to life, Realtors may recommend different strategies to enhance the propertys resale value. Realtors most frequently recommended repainting either the entire home or single rooms and replacing the roof as cost-effective ways to prepare a property for sale.

Renovation 390

Renovation Equity Loans Mortgages 390

Housing Wire

JANUARY 23, 2025

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. But where do you start?

Design 305

Design Branding Agents Marketing 305

Housing Wire

DECEMBER 27, 2024

It can vary widely depending on the size of the team, its overall goals and the type of market it serves. The Multi-Level Marketing (MLM) Team Team members focus on recruiting agents to build the team while receiving residual income for agents in their downline. Joining a team is a very personal decision.

Purchase and sale agreement 418

Purchase and sale agreement Branding Agents Closing 418

Housing Wire

NOVEMBER 21, 2024

Related articles 39 cutting-edge real estate marketing ideas for 2024 How to get listings in real estate — 11 proven strategies for 2024 Driveway & pathway upgrades From the moment buyers pull into the driveway to the instant they step onto the pathway to the front door, every detail matters.

Design 370

Design Staging As-is Agents 370

Housing Wire

FEBRUARY 6, 2025

But Tennessee reverse mortgage professional Loren Riddick of Worthington Mortgage Group , who maintains the Certified Reverse Mortgage Professional (CRMP) designation from the National Reverse Mortgage Lenders Association (NRMLA), was pleased to hear about the observation. Which is a significant jump.

Mortgages 428

Mortgages Staging Equity Loans 428

Housing Wire

JANUARY 27, 2025

Lone Wolf Technologies , a real estate technology company that has been in business for decades, unveiled its reimagined brand identity last week as an effort to “blend technology with human-centered design to better serve real estate professionals,” per a release from the company. ”

Branding 367

Branding Technology Industrial Design 367

Housing Wire

DECEMBER 20, 2024

New Hampshire s hot housing market has spiraled the Granite State into crisis mode. I think there would be even stronger growth and more stability in the market if we had more houses for sale, he added. This is based on an estimate that some 52,500 households will be added between 2020 and 2030, or roughly 74,400 between 2020 and 2040.

Construction 433

Construction Land Development New Construction 433

Housing Wire

FEBRUARY 28, 2025

They explore O’Connor’s personal experience during the Los Angeles wildfires , including evacuation efforts, as well as the current dynamics of the real estate market. My business has always been more design focused. I work with different designers and I do development as well. Velt: What are you seeing?

Design 360

Design Agents Development As-is 360