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NAF rebrands initiative designed to boost Black homeownership

Housing Wire

Multichannel mortgage lender New American Funding (NAF) announced this week the relaunch of its initiative designed to recruit, educate and expand loan officer understanding around issues faced by borrowers of color as “ NAF Black Impact.” For us, this is much more than a rebrand of the initiative. while the rate among whites stood at 74%.

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The best real estate website design trends for 2025 (+ why they work)

Housing Wire

Real estate website design is evolving fast. In 2025, effective websites leverage beautiful imagery, videography, graphics, copywriting, captivating typography and user experience design (UX) to educate buyers and sellers and sell you as a hyper-local market expert and trusted advisor. Great design ensures that they wont.

Design 396
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Proof, Qualia introduce security features designed to combat fraud

Housing Wire

It was a big week on the cybersecurity front as remote online notarization (RON) firm Proof —formerly Notarize — and digital closing platform Qualia each launched new security features aimed at fraud prevention. Wire fraud poses an enormous financial threat to the industry, and it happens every day.

Design 448
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Reshaping appraisals: Jaro’s high-tech solutions innovate the appraisal process in an evolving real estate market

Housing Wire

Jaro’s products are designed to offer new and improved solutions to help lenders tackle modern-day appraisals with pinpoint accuracy designed to eliminate bias and urban pricing discrepancies as homebuyers migrate between the suburbs and major cities. Jaro stands tall as the only end-to-end appraisal platform on the market.

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Climate risk is rising. It calls for a rethinking of home insurance coverage

Housing Wire

For homeowners with conventional loans backed by Fannie Mae and Freddie Mac , insurance at replacement cost is mandatory, but flood insurance is only required in designated flood zones. Others say homeowners insurance wasn’t designed around catastrophe risk — it was designed around idiosyncratic storms or trees falling on roofs.

Design 482
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California will require home insurers to offer policies in high-risk wildfire areas

Housing Wire

Fewer options have led more homeowners to the California FAIR Plan, which is designed to be a stopgap measure rather than a permanent solution. Californians deserve a reliable insurance market that doesnt retreat from communities most vulnerable to wildfires and climate change , Lara said in a statement.

Design 523
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Fresh coat of paint: Rocket unveils the first stage of its rebrand

Housing Wire

This design evolution underscores our belief in the transformative power of homeownership and introduces Rocket as a timeless and iconic brand that empowers people to achieve their dreams. Rockets new design elements embody our spirit and commitment to making homeownership accessible to all, Mildenhall added.

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