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The Real Brokerage continues its expansion tear in California, Florida

Housing Wire

The Real Brokerage is a already a top 10 company in terms of transaction volume and sides and it continued its growth this week in two of the nation’s most populous states. Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents.

Brokerage 397
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Real Brokerage leverages agent count growth for soaring revenue

Housing Wire

The stagnant housing market has brokerages across the country on their knees, but The Real Brokerage isnt waiting for market conditions to improve to grow its business. Real credited its technology offerings and business model for the explosive growth in agents. Instead, its continuing to add agents at an explosive rate.

Brokerage 370
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Compass’s recent performance points to the future of real estate brokerage

Housing Wire

By contrast, legacy brokerages did not perform nearly as well. Technology is part of the story. Consumers purchase homes, but Compass touts its technology among prospective real estate agents. Technology is the lubricant that increases that flow. sits at the intersection of real estate, technology, and media.

Brokerage 320
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The Real Brokerage is betting big on AI to fuel organic growth in 2025

Housing Wire

While the commission lawsuits and the business practice changes outlined in the National Association of Realtors’ (NAR) settlement occupied notable portions of 2024 for The Real Brokerage , impressive organic growth is the firm’s true highlight of the year. I think 2025 is going to be another major growth year for us,” Poleg said.

Brokerage 397
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Brad Clayton, Steve Murray launch FIJI MarketPlace for brokerage valuations

Housing Wire

The industry veterans describe it as an AI-driven platform for real estate team and brokerage valuations and sales. FIJI is the future of real estate brokerage valuations and M&A. Im also excited about the new FIJI AI tools that will give brokerages ongoing advice and support to reach their goals, Murray said in a statement.

Brokerage 330
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The rise and fall of great real estate brokerage firms

Housing Wire

This cycle of ascent and decline is also evident in the residential brokerage industry. The same can be said for many regional and local brokerage firms that were once dominant but have since lost ground. Today, eXp faces pressure from a wave of low-cost, virtual brokerage firms. The question is: who will be next?

Brokerage 345
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AI usage is becoming the new standard for most brokerages

Housing Wire

The use of artificial intelligence (AI) is becoming the new norm for many real estate agents and brokerages. Real estate technology provider Delta Media released a new report that highlights a sharp jump in AI usage from last year. Delta Media considered these brokerages to be “medium to large.” versus 70.4%). .

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