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Sell more homes: 17 home staging tips for real estate agents

Housing Wire

Home staging is your chance to transform a property into a home that buyers cant wait to get their hands on. As an agent, you know a beautifully staged home turns into a sold one. Ill discuss 17 home staging tips that will help you transform any property into a must-see listing. Why is home staging important?

Staging 428
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Momentum Builder buys Sales Mastery, creating new ‘super brand’

Housing Wire

The merger of two industry leaders in sales training and coaching will result in a “unified super brand” that will be known as Sales Mastery Powered by Momentum Builder, the companies said in a press release. The new brand also released details about its flagship sales summit, Beyond Boundaries , scheduled for Oct. 14-17 in Dallas.

Branding 370
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ERA Real Estate hits the field with baseball-centric ad campaign

Housing Wire

The campaign aims to boost brand visibility during peak real estate sales seasons. “Our network was eager to elevate the ERA brand on a national stage, and baseball, with its deep community ties and diverse fanbase, aligns perfectly with our target market.”

Branding 293
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How to become a real estate broker & launch a brokerage — Advice from a KW mega broker

Housing Wire

To excel, you must enter the industry with four main elements: a clear vision, a recognizable brand, an inspired team, and the systems to support them. Its about more than just earning a title its an opportunity to create a business that reflects your vision, mentor a team, and make an impact. The terms used vary by state.

Brokerage 370
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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity. Think again.

Branding 459
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FinLocker says it will cover 100% of mortgage verification costs

Housing Wire

Self-branded “financial fitness” platform FinLocker announced Wednesday that it will cover 100% of the verification costs for mortgage borrowers who use lenders’ FinLocker-powered apps. The company calls the move an “industry-first initiative.” This direct-source verification covers 85% of the U.S. ” .”

Mortgages 326
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Rocket makes a Super Bowl commercial comeback

Housing Wire

But its worth it when youre cementing Rockets place as the ultimate homeownership brand, Jonathan Mildenhall , the CMO of Rocket, said in an interview with HousingWire. He continued, The Super Bowl is the ultimate marketing stage. Rocket Companies is not one to shy away from the spotlight. And why that song specifically?