Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2. His style is a breath of fresh air among real estate content.

Agents 397

Agents Branding Marketing Industrial 397

Housing Wire

APRIL 3, 2025

But while Zillow did get its wish after NAR chose to uphold CCP for now, the trade groups new Multiple Listing Options for Sellers policy which creates the concept of a delayed marketing exempt listing has the potential to put some serious strain on Zillow and other listing portals like Realtor.com and Homes.com.

Marketing 302

Marketing Brokerage MLS Industrial 302

Housing Wire

JANUARY 6, 2025

Sherry Chris may have retired from her role as president and CEO of Anywhere Expansion Brands including the Better Homes and Gardens Real Estate (BHGRE) and ERA Real Estate brands but that doesnt mean she hasnt been keeping busy. Chris spent 18 years at Anywhere Real Estate , most recently serving as an executive adviser.

Brokerage 438

Brokerage Branding Industrial As-is 438

Housing Wire

MAY 6, 2024

Finance of America Companies (FOA) announced on Monday that its reverse mortgage brands — Finance of America Reverse (FAR) and American Advisors Group (AAG) — will be consolidated under the singular Finance of America brand going forward. A single brand will help with our customer experience. Those were much more pressing needs.”

Branding 460

Branding Finance Equity Mortgages 460

Housing Wire

NOVEMBER 22, 2024

The real estate market is constantly shifting, and today’s market calls for agents to return to the more tried-and-true marketing strategies. While the post-COVID market saw homes selling at record speeds, recent changes have shown us the importance of foundational tactics for success.

Agents 393

Agents Branding Land As-is 393

Housing Wire

MARCH 10, 2025

” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. . ” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. .

Branding 413

Branding Brokerage Commercial Title 413

Housing Wire

APRIL 3, 2025

The company which formally announced the arrangement on Thursday includes business and brand strategy, creative development and industry thought leadership initiatives, according to the announcement.

Marketing 223

Marketing Branding Equity Finance 223

Housing Wire

JANUARY 14, 2025

To excel, you must enter the industry with four main elements: a clear vision, a recognizable brand, an inspired team, and the systems to support them. Its about more than just earning a title its an opportunity to create a business that reflects your vision, mentor a team, and make an impact. The terms used vary by state.

Brokerage 358

Brokerage Branding Agents Industrial 358

Housing Wire

DECEMBER 27, 2024

It can vary widely depending on the size of the team, its overall goals and the type of market it serves. The Multi-Level Marketing (MLM) Team Team members focus on recruiting agents to build the team while receiving residual income for agents in their downline. Joining a team is a very personal decision.

Purchase and sale agreement 414

Purchase and sale agreement Branding Agents Closing 414

Housing Wire

MARCH 16, 2025

The duo explore Anywhere’s resurgent focus on the luxury market, increasing M&A opportunities, and the value of embracing change. We invest disproportionately in luxury markets. We love our businesses that cut across brands like Sotheby’s International Realty. But, this generative AI opportunity is huge.

Marketing 307

Marketing Industrial Branding Technology 307

Housing Wire

APRIL 3, 2025

Nominations for HousingWires 2025 Marketing Leaders award are open now through April 30, 2025. Click here to nominate a Marketing Leader. Great marketing doesnt just sell a product it shapes industries, builds trust, and drives real impact. “The [award] meant a tremendous amount to me and the entire marketing team.

Marketing 246

Marketing Branding Industrial Mortgages 246

Housing Wire

NOVEMBER 14, 2024

Real estate marketing startup Realoq is launching a new data solution for brokers and agents. Realoq offers a customized MLS platform that allows unique branding and direct access to consumers. They can create “branded portals” uniquely designed to connect with consumers and establish brand familiarity.

Branding 358

Branding Brokerage MLS Technology 358

Housing Wire

JANUARY 27, 2025

Lone Wolf Technologies , a real estate technology company that has been in business for decades, unveiled its reimagined brand identity last week as an effort to “blend technology with human-centered design to better serve real estate professionals,” per a release from the company. ”

Branding 347

Branding Technology Industrial Design 347

Housing Wire

FEBRUARY 14, 2024

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity. Think again.

Branding 459

Branding Agents Brokerage Development 459

Housing Wire

AUGUST 1, 2024

On a recent episode of the Power House podcast, HousingWire CEO Clayton Collins sat down with Mickey Neuberger, chief marketing officer at Realtor.com and the former vice president of global marketing at eBay. Neuberger shares how he started his marketing career on the data and analytics side of the fence. We’re the No.

Branding 428

Branding Agents Development Marketing 428

Housing Wire

MARCH 3, 2025

The company also notes that it will work with Stone Points leadership to expand and improve the agent branding and marketing resources as well as it offers, as well as the educational, coaching, data and technology resources it offers its franchisees, brokers and agents. The monetary terms of the deal were not disclosed.

Technology 448

Technology Residential Commercial Brokerage 448

Housing Wire

DECEMBER 18, 2024

Platinum brings a 2,500-agent team with a presence in markets across Kansas, Oklahoma, Iowa and Missouri. . Meanwhile, Braklow highlighted an agent-centered approach to marketing and education at United as major factors behind partnering with the real estate giant. The financial terms of the merger were not disclosed.

Brokerage 384

Brokerage Principal Branding Agents 384

Housing Wire

JANUARY 28, 2025

Luxury real estate auction house Concierge Auctions has entered a co-marketing partnership with proptech startup Luxury Presence , announced today. As part of this partnership, the two companies will collaborate on marketing initiatives to promote exclusive, co-branded campaigns and resources.

Marketing 258

Marketing Branding Agents Design 258

Housing Wire

NOVEMBER 14, 2024

is probably the most cliche real estate marketing advice of the decade. The Canva Made Easy For Real Estate group is an ideal place to learn how to use Canva, share templates and discover new ways to improve your marketing materials. Many Realtors are using Canva to cut their marketing budgets in half. Join Lab Coat Agents 2.

Agents 418

Agents Brokerage Industrial Branding 418

Housing Wire

NOVEMBER 1, 2024

How are you doing that in this crazy housing market? Our licensing school brings in brand-new agents, whom we train and develop to help them become superstars. Most brand-new agents fail. In doing research, when we put brand-new agents on a team, they succeed. Why is that? Harrington: We have a unique way of recruiting.

Brokerage 371

Brokerage Branding Industrial Agents 371

Housing Wire

OCTOBER 22, 2024

Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS. based agents can sign up for a business checking account with Thread Bank , which includes a Real-branded debit card. The Real Brokerage is keeping attendees of RISE, its third annual agent conference, on their toes. and Canada.

Agents 435

Agents Brokerage Technology Staging 435

Housing Wire

JANUARY 20, 2025

In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent. In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent.

Brokerage 351

Brokerage Branding Agents Industrial 351

Housing Wire

APRIL 17, 2025

Nominations for HousingWires 2025 Marketing Leaders award are open now through April 30, 2025. Click here to nominate a Marketing Leader. HousingWires Marketing Leaders award honors standout marketing executives driving innovation, strategy, and brand growth across the housing industry.

Marketing 210

Marketing Branding Industrial Technology 210

Housing Wire

OCTOBER 16, 2024

Understanding that real estate housing markets are hyperlocal, the RealTrends Verified City Rankings represent the newest evolution of RealTrends agent and team rankings. reflecting the importance of localized expertise in today’s evolving market. Find out which agents and teams ranked highest in your city here.

Agents 427

Agents Commercial Land Branding 427

Housing Wire

JANUARY 17, 2025

According to Lewis, this affiliation allows his team to tap into more resources and join a brand with strong market presence. This move allows us to elevate our renowned customer service by aligning with a brand that has such a strong presence in the local market and beyond. Lewis originally established the team in 2018.

Branding 363

Branding Brokerage Sales Agents 363

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. As an entrepreneur, Mauricio Umansky has displayed remarkable versatility. And he’s a star on the small screen, having appeared on multiple reality TV shows, including his own — Netflix ’s “Buying Beverly Hills,” which follows The Agency.

Industrial 458

Industrial Brokerage Branding Agents 458

Housing Wire

DECEMBER 6, 2024

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Its up to us as agents to stay engaged and stay in contact with our clients. In this article, weve compiled 49 compelling real estate newsletter ideas and subject lines.

Pre-approval 390

Pre-approval Design Industrial Agents 390

Housing Wire

NOVEMBER 12, 2024

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Mortgages 363

Mortgages Equity Lending Design 363

Housing Wire

MARCH 14, 2025

Despite a drop in overall profitability in the fourth quarter of 2024, FOA, one of the nations leading reverse mortgage lenders, remains optimistic about the total addressable market for home equity-based retirement products and will continue to develop its offerings in 2025.

Branding 299

Branding Equity Lending Finance 299

Housing Wire

MARCH 26, 2025

Under what NAR is calling its MLS Listing Options for Sellers policy , sellers will have the option to delay marketing their listing publicly as long as they sign the required disclosure. Despite the headlines , Phillip Cantrell, the founder of Benchmark Realty, characterized the move as a nothing burger. It is just classic NAR propaganda.

Industrial 351

Industrial MLS Brokerage Seller disclosure 351

Housing Wire

JANUARY 8, 2025

After rock-solid careers of their own, they decided to combine their skills and their shared passion to help Chinese home buyers, sellers and investors navigate Southern Californias competitive real estate market, Real President Sharran Srivatsaa said in a statement. Real will also offer its virtual community platform to Harvest agents.

Brokerage 397

Brokerage Technology Agents Branding 397

Housing Wire

OCTOBER 3, 2024

The leaves are starting to turn, kids are back in school, and the fall real estate market is in full swing. We’ve compiled our top Halloween real estate marketing ideas as a fun way to spice up your lead generation and set yourself apart from your competitors. see what we mean about being corny??).

Marketing 475

Marketing Branding Brokerage Agents 475

Housing Wire

DECEMBER 10, 2024

Over the past year, looking forward has not been an easy task as the industry at large and Realty ONE Group have faced several challenges including the commission lawsuits , business practice changes and market headwinds. On the brokerage side, we [work to] attract agents to the brand and expose them to our unique model. Clear said.

Brokerage 370

Brokerage Agents Branding Industrial 370

Housing Wire

NOVEMBER 19, 2024

On Tuesday, the Anywhere brand announced the launch of Corcoran McEnearney , marking the entrance of the Corcoran Affiliates network into the nation’s capital. “We Corcoran’s robust marketing strategies and expansive network can help equip our agents to deliver even greater care and support to both new and loyal clients.

Principal 367

Principal Commercial MLS Branding 367

Housing Wire

JANUARY 22, 2025

These hires come after Constellation Real Estate Group unified all of its businesses under one brand Constellation1. Constellation’s offerings fall under seven subsidiaries Market Leader, Top Producer, Showcase IDX, Diverse Solutions, Zurple, Smartzip and Offrs.

Technology 358

Technology Branding Development Brokerage 358

Housing Wire

OCTOBER 22, 2024

Guaranteed Rate Affinity was formed in 2017 through a partnership between Rate , formerly branded as Guaranteed Rate , and Anywhere Real Estate , formerly known as Realogy. The company is in expansion mode, bolstering its offerings to meet new market demands. Guaranteed Rate Affinity currently has three branches in North Carolina.

Lending 405

Lending Mortgages Loan Officer Development 405

Housing Wire

FEBRUARY 3, 2025

Branding/Intellectual property: Trade names, DBAs, and domain names Trade names, DBAs, trademarks, fictitious business names or assumed business names are what the world knows the business as. The current environment of mergers and acquisitions (M&A) is evolving. Patent & Trademark Office. The same is true of domain names.

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Due diligence Purchase and sale agreement Industrial Mortgages 409